Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.
Skateboarding has become a very popular means of transport over the years. Skateboards are great, no matter if you’re a student looking for a product to help you get around, a mother of two or just a skateboarding enthusiast. Getting around can be tricky, especially if your city is packed with traffic and fumes, and you don’t want to add to the problem. If you don’t mind cruising on the side of a pavement or a relatively clean road, skateboards can be a great way to have some fun and experience a new hobby.
Skateboard Cafe’s video releases to date include the initial Skateboard Cafe Promo (2012) featuring the original team of Harry Ogilvie, Shaun Currie, Josh Arnott, Tom Gibbs, Louis Marshall and Pat Garrahy plus associated friends. This was followed by Skateboard Cafe’s first full-length video ‘Alfresco‘ in 2015, followed by a rash of single rider and tour-based video releases since. Skateboard Cafe are also notable for conducting every aspect of their business in-house with all video, design and product sourcing undertaken by the owners, as well as using video look-books to promote each new drop of Skateboard Cafe product.
FoundationFriendship SkateboardsFrogGhetto WearGirlGlassyGlobeGoldGood Worth & Co.GoProGrizzlyGullwingHabitatHappy HourHard LuckHawgsHeritageHeroinHoppsHosoi SkatesH-StreetHUFIllegal CivilizationIndependentIsleJessupJust Have FunKnow Bad DazeKrookedKruxKryptonicsLakaiLandyachtzLevi'sLib TechLitraLoadedLoser MachineLowcardLuckyLurkvilleMagentaMatixMini LogoMizuMOB GRIPModusMoonshine MFGMouseNew BalanceNike SBNorthern CompanyNumbers EditionOfficialOJOrangatangOrbsOthernessPaisleyParisPassportPigPizzaPlan BPolar Skate Co.PoliticPortland Wheel CompanyPowell PeraltaPowerflexPrismProgramProTecPyramid Country
Similar to sandpaper, grip tape, or “grip” as it’s commonly referred to, is applied to the top of your deck for traction. Grip gives you the friction you need to perform tricks such as ollies and kickflips. Not all grip tape is the same however. Each brand's products perform differently, so you may want to experiment with different brands to get a feel for what you prefer.
If you're in the market for a skateboard for your child, there are some general points to keep in mind: A complete skateboard is one that comes fully built, size doesn't matter, and as with all things you buy, you get what you pay for. Conventional wisdom says to go with a good-quality board that will last longer and is safer. Here are some good choices to check out.
Now venturing into making boards through a sister company Jamaica after running a line of them under their own Bronze name, Bronze has not slept after catching their first break of success. They recently collabed with Palace on a collection that instantly sold out, and have already dropped the successful first half of their collaboration with HUF. Keep an eye out for the second installment of that coming soon.
The concave of a skateboard deck is how curved the width of the deck is.  Very few skateboard decks have no concavity and are completely flat as then they would break very easily and be hard to do flip tricks on.  Steep concave decks are the most study and best to do flip tricks on because the slope of the deck catches the skater’s toe or heel more easily and flips the board faster than a shallower deck.  Shallow concave boards are better for cruising around and vert skating as they are more comfortable on your feet and more controllable.  In practice, these recommendations are pretty general and it ultimately comes down to personal preference on the the best deck concavity.  But if you have no idea, following the recommendations or picking a board with moderate concavity is a good place to start.

Longboards are often 8 to 12 inches longer than a standard skateboard. That added length makes them more stable for long rides or high speed downhill runs. Available in a huge variety of shapes, sizes, and truck mounting options, longboards are highly customizable for many types of riding. If you want to push long distances, skate fast down hills, or are a beginner looking for an easy board for learning to balance, check our Guide to Longboarding for more info.

Skate graphics have often incorporated blood, guts, and gore into board and T-shirt designs, but few brands render gnarliness quite as well as Heroin Skateboards. It's no surprise that a brand founded by artist Mark “Fos” Foster would have such tight art direction. Fos has a loose, low-fi handstyle that can be see in much of the brand's designs, and the delinquent band of team riders and their antics are a perfect embodimentof whatever “image” Fos is after.
The concave of a skateboard deck is how curved the width of the deck is.  Very few skateboard decks have no concavity and are completely flat as then they would break very easily and be hard to do flip tricks on.  Steep concave decks are the most study and best to do flip tricks on because the slope of the deck catches the skater’s toe or heel more easily and flips the board faster than a shallower deck.  Shallow concave boards are better for cruising around and vert skating as they are more comfortable on your feet and more controllable.  In practice, these recommendations are pretty general and it ultimately comes down to personal preference on the the best deck concavity.  But if you have no idea, following the recommendations or picking a board with moderate concavity is a good place to start.
Today's skateboarders are founders in this sport—they're pioneers—they are the first. There is no history in Skateboarding—its being made now—by you. The sport is being molded and we believe that doing the right thing now will lead to a bright future for the sport. Already, there are storm clouds on the horizon with opponents of the sport talking about ban and restriction.[16]
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.

POSITIV has begun to gain some serious momentum in the past years.  They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights.  The great thing about this board is that it includes MiniLogo bearings and other pro brand parts.  The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market.  The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
Following stints on the US brands Mad Circle and Arcade and a pro model on the then hugely popular European brand Cliche skateboards, Pontus Alv quit his board sponsor and moved back to his hometown of Malmo, Sweden in the early to mid 00’s. During this time Pontus took what might be called a creative hiatus but which would be more accurately explained as a re-connection with his roots. After returning to Malmo, Alv became heavily involved in building and creating the scene there, working alongside friends to build a number of DIY skatespots through the city such as the now legendary Savanna-side and Steppeside projects.
Skateboarders like things that aren't skateboarding, too, you know. Camping, fishing, motorcycles… Uh, skateboarding? Crap. Whatever. Pro skater Adrian Lopez founded Loser machine and the Dark Seas Division as a way to explore other facets of the culture through cool clothing. Loser Machine is a complete collection that goes far beyond that typical tees, jeans, and hats formula that many skate apparel brands rely on—leather motorcycle gloves, denim vests, and floral print button-downs are all evidence that this is a well-conceived project from a skater with good taste.
Girl’s next full-length video came in 2003 with the release of ‘Yeah Right‘ which introduced a crew of younger Girl riders including Paul Rodriguez and Jereme Rogers, along with announcing videographer Ty Evans addition to the Crailtap family. From 2002 onwards, Ty Evans had been the main driving force behind Crailtap’s video output as Spike Jonze’s Hollywood directorial career took off.

The core of the skateboard trucks is extremely lightweight, compared to the other skateboards we listed. They still sport a heavy-duty aluminum, but their initial design helps the skateboard be lighter and easier to pivot. It also arrives un-assembled which allows for the adult or child to have a sense of accomplishment when they put the board together. You will also be able to customize it to your heart’s content!
These are commonly found at walmart. Price is usually around $50, which is the price for a good set of longboard wheels. If you want a good longboard and you are on a budget, search for a bargain of a name brand on craigslist or other similar sites. Sometimes you find a jem forn cheap. I recommend buying a reasonably priced name brand such as flippin board co, landyachtz, or loaded . Hope this helps :—)
The Skatro Mini Cruiser Skateboard includes Abec 7 Skatro Bearings, 59MM Urethane Skatro wheels, and 3-inch lightweight aluminum trucks.  The Skatro Flexy Technology ensures optimal flex on every board. Skatro outperforms most of the leading brands and it has an amazing value.  You can take this board on the subway, plane, train, and even on the bus.  It includes a color matching T-tool.  It has the best rating of 4.8 on Amazon.
Similar to sandpaper, grip tape, or “grip” as it’s commonly referred to, is applied to the top of your deck for traction. Grip gives you the friction you need to perform tricks such as ollies and kickflips. Not all grip tape is the same however. Each brand's products perform differently, so you may want to experiment with different brands to get a feel for what you prefer.
Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn.[88] This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".[89][90][91]

Velocity Boards Retro Banana Skateboard is a 22″ Complete Board Set with 6″ Aluminum Trucks, ABEC-7 Bearings, High-Quality Wheels, and Bushings. It is designed for maximum grip. The Deck measures about 22 x 6 x 4″. The truck Axle has a Width of 6″ and the Truck Hanger has a Width of 3″. It has a maximum load capacity of 176 lbs. (80 kgs.) It is best for skaters who are 6 years old and Up. It has an average Amazon rating of 4.7.
Playwheels Disney Skateboard For Kids is a 21″ Wood single kicktail deck with painted edges.  It has clear sand spray top grip with color graphic and full-color bottom graphics with a retro shape.  It features multi-colored composite truck and baseplate components with carbon steel axles.  This is great for kids who are starting to learn skating.  It has an average rating of 4.2 on Amazon.

Now you need to look at the wheels of your skateboard. There are dozens of different sizes, materials, shapes, and features of skateboard wheels, and it can get confusing for beginners. The most common type of wheel is a hard plastic wheel, and for beginners, you’ll usually see a “90a” level wheel. Professional skaters often choose even harder wheels, up to a 100a, because it gives them more “pop” for tricks. But somewhere between a 90a and a 97a is usually best for beginners.
Lovenskate have produced a number of full-length videos throughout the 16 years of their existence, including the 2015 release Lovenskate – Smorgas’board although more recently they have followed the direction of skate media in general and concentrated on releasing shorter, rider-specific clips such as Jordan Thackeray’s Welcome clip and more recently the Batch Capture series.
Certain cities still oppose the building of skate parks in their neighborhoods, for fear of increased crime and drugs in the area. The rift between the old image of skateboarding and a newer one is quite visible: magazines such as Thrasher portray skateboarding as dirty, rebellious, and still firmly tied to punk, while other publications, Transworld Skateboarding as an example, paint a more diverse and controlled picture of skateboarding. As more professional skaters use hip hop, reggae, or hard rock music accompaniment in their videos, many urban youths, hip-hop fans, reggae fans, and hard rock fans are also drawn to skateboarding, further diluting the sport's punk image.
Navigator is a newer truck company and may be hard to find (the Navigator site has a store locator that should help). I've listed them here because they have some unique features on their trucks. For example, they have a special addition beneath the baseplate that holds the kingpin in place so bushings can be replaced without taking the trucks off of the skateboard. Also, Navigator is the only truck company that pins their axles, so they can guarantee their axles will NEVER slip! The Navigator site lists many other features - take a look and see what you think.
Launched in 1991 by professional skateboarder Mike Ternasky who was killed in a car accident in 1994, Plan B Skateboards was renewed in 2005 by professional skateboarders Danny Way and Colin McKay. The top Skateboards brand, recognized by its unique logo, offers customization, but it also produces skateboards that come already assembled and ready for immediate action with everything a skateboarder needs including the deck, wheels, trucks, and bearings. The decks are made with a durable and thick seven-ply maple. They are also designed for you to make them uniquely yours with cool graphics that reveal your personality. In addition to the decks, Plan B also produces wheels, toolkits, and the kind of hip clothing that every skateboarder wants to be seen wearing. In addition to Way and McKay, the Plan B team consists of pro skateboarders PJ Ladd, Chris Cole, Pat Duffy, Ryan Sheckler, Torey Pudwill, Leticia Bufoni, Chris Joslin, Felipe Gustavo and Sean Sheffey.
In 1975 skateboarding had risen back in popularity enough to have one of the largest skateboarding competitions since the 1960s, the Del Mar National Championships, which is said to have had up to 500 competitors. The competition lasted two days and was sponsored by Bahne Skateboards & Cadillac Wheels. While the main event was won by freestyle spinning skate legend Russ Howell,[30][31] a local skate team from Santa Monica, California, the Zephyr team, ushered in a new era of surfer style skateboarding during the competition that would have a lasting impact on skateboarding's history. With a team of 12, including skating legends such as Jay Adams, Tony Alva, Peggy Oki & Stacy Peralta, they brought a new progressive style of skateboarding to the event, based on the style of Hawaiian surfers Larry Bertlemann, Buttons Kaluhiokalani and Mark Liddell.[32] Craig Stecyk, a photo journalist for Skateboarder Magazine, wrote about and photographed the team, along with Glen E. Friedman, and shortly afterwards ran a series on the team called the Dogtown articles, which eventually immortalized the Zephyr skateboard team. The team became known as the Z-Boys and would go on to become one of the most influential teams in skateboarding's history.[27][33][34]
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
Be sure to purchase from a reputable source. Buying online might save you a few dollars, but try your local skate shop first. The few extra dollars you spend support the shop and your local skate community. Developing a good relationship with a local skate shop often saves you money in the long run. The completes are not as good as custom made, but you can get them for a lot less money and upgrade any bad components later.
The grip tape found on a skateboard can actually be defined as the grainy sheet, which resembles sandpaper that also comes with a sticky underside. Such underside needs to adhere to the deck’s surfaces as a means of increasing traction or grip. No matter what skating style you use, the grip tape is extremely helpful in your attempt to stay on the board.
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
The skateboard is directional, so if you’re skating switch the tail end will be forward, though, it makes for an easy switch heel flip. The deck itself is plastic. The skateboard dimensions are 3x6x22 inches. The wheels are 59MM urethane custom Skatro brand wheels. The bearings are ABEC 7 Skatro bearings. The trucks are 3 inches aluminum trucks. The board itself is only a light 4.7lbs and comes in one color.

This past year, they dropped the insant classic VHS series of decks, playing off of the nostalgia of old blank VHS tapes used to film back in the 90’s, creating a high demand for restocks in skate shops across the world. This series almost singlehandedly brought them back in the forefront of skating to the world beyond New York, and we can only wait to see what they’ll do next.
Great option for a beginner who wants a pro deck and doesn’t mind non-pro branded parts.  Enjoi is very well known by skateboarders and the panda logo will be recognized everywhere.  This particular deck is 7.75″ wide which is why I think it’s the best as it can be skater by any size person comfortably.  One slight downside to this setup is that the board comes unassembled, however many skaters enjoy putting together their own skateboards and it can be done in just a few minutes by following a YouTube video.  You won’t go wrong with such a well-respected brand and average size, this is actually the exact skateboard I decided to buy for my nephew a few years ago and he absolutely loved it!
Whilst this A – Z is by no means exhaustive and there are many brands, both new and old that are not included, we feel that this cross section of companies represents a selection of some of the best choices out there today. The following list of 29 skateboard brands, beginning with Alien Workshop and ending with Zero, covers a huge range of the alternatives within the current market and will hopefully act as a handy guide to those dipping their feet into our world for the first time.
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