Zero Skateboards is one of the American top companies for skateboards that comes out of California. The brand, representing by a skull logo, was founded by professional skateboarder Jamie Thomas and is distributed by Dwindle Distribution. The Zero brand is about rebellion and freedom of expression despite society’s rules. The company offers complete skateboards that come with the deck, wheels, trucks, and bearings, as well as decks you can customize, accessories and clothing. In addition to Thomas, the Zero team is Tommy Sandoval, Dane Burman, James Brockman, Tony Cervantes, Windsor James, Adrian Lopez, Chris Wimer, and Kurt Hodge.
Tony Hawk and Per Welinder developed the Birdhouse Projects Skateboard Company following the decline professional skateboarding saw in the late 1980’s to early 1990’s. Tony Hawk gave the Birdhouse Projects name instant notoriety and made it into one of the professional skateboard brands in the world. Many skaters who have followed Hawk, have faithfully chosen a birdhouse skateboard. Birdhouse grabs the third place spot with their boards that are built to last and also provide maneuverability and for being a top rated skateboard brand.
The use of skateboards solely as a form of transportation is often associated with the longboard. Depending on local laws, using skateboards as a form of transportation outside residential areas may or may not be legal. Backers cite portability, exercise, and environmental friendliness as some of the benefits of skateboarding as an alternative to automobiles.
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
Buying a complete skateboard from a good brand is when you purchase an already put together board that comes with a deck, the tape already applied, the wheels, the trucks, and the bearings all screwed in. You can also make custom requirements for your complete skateboard like interchanging different trucks or bearings to better fit your own personal style of skating.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.