In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
In 1976, skateboarding was transformed by the invention of the ollie by Alan "Ollie" Gelfand. It remained largely a unique Florida trick until the summer of 1978, when Gelfand made his first visit to California. Gelfand and his revolutionary maneuvers caught the attention of the West Coast skaters and the media where it began to spread worldwide. The ollie was adapted to flat ground by Rodney Mullen in 1982. Mullen also invented the "Magic Flip," which was later renamed the kickflip, as well as many other tricks including, the 360 Kickflip, which is a 360 pop shove-it and a kickflip in the same motion. The flat ground ollie allowed skateboarders to perform tricks in mid-air without any more equipment than the skateboard itself, it has formed the basis of many street skating tricks. A recent development in the world of trick skating is the 1080, which was first ever landed by Tom Schaar in 2012.[73][74]
Be sure to purchase from a reputable source. Buying online might save you a few dollars, but try your local skate shop first. The few extra dollars you spend support the shop and your local skate community. Developing a good relationship with a local skate shop often saves you money in the long run. The completes are not as good as custom made, but you can get them for a lot less money and upgrade any bad components later.

Rodney Mullen and Marc Johnson originally formed Enjoi Skateboards, one of the most innovative skateboarding brands. With the help of other professional skateboarders, they created the infamous “A-Team”, a group of skateboarders representing Enjoi. They have seen many changes over the years and have said goodbye to many great members of the Enjoi team. However, the one consistent trait is that they have continued to stand behind their signature panda boards, which are unique to other skateboarding brands. This is an all-around good brand providing quality boards great for beginners, which makes them a great skateboarding brand.
Efforts have been taken to improve recognition of the cultural heritage as well as the positive effects of encouraging skateboarding within designated spaces. In 2015, the John F. Kennedy Center for the Performing Arts in Washington, D.C., hosted an event at which skateboarders accompanied by music did tricks on a ramp constructed for a festival of American culture.[68] The event was the climax of a ten-day project that transformed a federal institution formerly off-limits to the skateboarding community into a platform for that community to show its relevance through shared cultural action in a cultural common space.[69]
Sizing plays an important role in the performance of any deck. A large majority range in size from 7.75" to 8.5" in width. These will provide a great platform for shredding any obstacle and will excel in street and skatepark environments alike. For those who prefer a smaller board, decks are offered down to 7.5" in width- benefiting people with smaller feet or the technical skater. Conversely, those looking for a wider board will enjoy our selection ranging up to 8.9" wide. Larger decks will accommodate those with very large feet, as well as offer an amazing experience for cruising and shredding large ramps and transitions.

This is the way most serious skateboarders buy new skateboards.  In some cases they choose different brands for the wheels, bearings, trucks, deck, and hardware and customize it to their own unique style and preferences. The benefit to buying part like this you can replace only certain parts that are worn down and you have more control over each aspect of your skateboard.  I recommend this approach to intermediate and advanced skateboarders who want to experiment with different brands and styles.   However, if you are looking to try skateboarding for the first time or buy it as a gift for someone else I would recommend buying an already assembled complete skateboard.


They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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