Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
Moreover, we love how this cruiser skateboard is a beautiful concave shape with stunning graphics. We love its 7 ply deck with its 65mm Road Rider 78a wheels that are perfect for a quick ride out of your door. Its cruiser shape is excellent for pulling off tricks and also downhill riding. It has one of the best trucks around bullet B137 blue and white trucks and also comes with grip tape, Sand spray grip; measures 27.7 x 8.8 inches.
It can be a bit obscure when Fergus Purcell and Will Bankhead design new Palace decks. The fact that the boys meet the Zeitgeist is proved by the step-up of the London brand by three places compared to last year. Nevertheless, these decks belong on the street. Just ask Benny Fairfax, Lucien Clarke, Danny Brady and Co. – Palace Decks are offered from 59,99 € | 50.00 GBP!
In an industry as diverse as skateboarding, the sheer number of skateboard brands on the market can be bewildering. With a seemingly never-ending amount of new brands emerging, alongside the numerous pre-existing ones, the market can certainly appear over crowded and confusing at times, which is hopefully where this list of some of our favourite skateboard brands comes in.
One of the earliest sponsored skateboarders, Patti McGee, was paid by Hobie and Vita Pak to travel around the country to do skateboarding exhibitions and to demonstrate skateboarding safety tips. McGee made the cover of Life magazine in 1965 and was featured on several popular television programs—The Mike Douglas Show, What's My Line? and The Tonight Show Starring Johnny Carson—which helped make skateboarding even more popular at the time. Some other well known surfer-style skateboarders of the time were Danny Bearer, Torger Johnson, Bruce Logan, Bill and Mark Richards, Woody Woodward, & Jim Fitzpatrick.
Now venturing into making boards through a sister company Jamaica after running a line of them under their own Bronze name, Bronze has not slept after catching their first break of success. They recently collabed with Palace on a collection that instantly sold out, and have already dropped the successful first half of their collaboration with HUF. Keep an eye out for the second installment of that coming soon.
If Supreme wasn’t featured on this list, we might get a long list of hate in the comments, but I’m not adding it just to satisfy the hypebeasts. Over the past few years, what was previously dismissed as a brand that catered mostly to resellers has once again gained a spot at the forefront of what is important in skateboarding today. With the release of cherry in 2014, Supreme showed the world that they haven’t forgotten their roots, and reminded us they will always be a skateboard company first and foremost.
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
Browsing decks online is best when you're looking the actual brand's website, rather than a retailer that carries a lot of different brands. The company site usually gives you a taste of what the brand is all about, in addition to what their decks look like. A lot of brands have their own skateboarding teams. If you happen to like a rider on a team, that can give you a strong connection to a brand (and they'll probably have a deck with your favorite rider's name on it). You also might be drawn to a particular philosophy of the brand or a specific design or construction feature used on their decks. For example, some companies are known for killer graphics, and some play around with different materials to give their decks unique performance characteristics.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
FTC has grown from being the staple skate shop of the Bay Area to being a respected brand pushing skateboarding across the globe. Their SF flagship sits in the famous Haight Ashburry district, always attracting visitors and giving them a look into what skateboarding is really like in this day and age. FTC will have you covered in their own gear, and will also always be pushing the next big thing in their shops, and they never make a bad call.
Top Skateboards come from companies such as Blind Skateboards. Professional skateboarder Mark Gonzales founded the brand and it was launched in 1989. Today, products are distributed by Dwindle Distribution. The brand is intended for serious, hardcore skateboarders. It has an emphasis and an appreciation for the graphics used for its decks. In the early 1990s, Blind Skateboards set itself apart from other skateboard brands by creating videos. Their first, directed by Spike Jonze, appeared in 1991. You can get completes at Blind that includes the decks, wheels, trucks, and bearings. The Blind Team is professional skateboarders Cody McEntire, TJ Rogers, Kevin Romar, Sewa Kroetkov, Morgan Smith, Sam Beckett, Micky Papa, Yuto Horigome, and Jason Thurtle.