The skateboard industry is as colorful and competitive as the sport itself. It’s no surprise that the top skateboard brands all take on that daring, free expression and edgy creativity that is quintessential to the skateboarding community. But it’s not all fun and games — it takes a lot more than producing wooden decks with dope graphics to make it to the top. It takes hands-on dedication and genuine passion for the sport.
In the past decade, I have begun seeing the emergence of skate decks being totally or partially made from carbon fiber or other metal materials instead of solely wood. These decks typically last longer than regular wooden decks and aren’t prone to chipping or breaking like most made from wood. The drawback to these materials is that they tend to feel “stiffer” than traditional wooden decks and experienced skaters may feel they are heavier and harder to do tricks on. Carbon fiber decks are also more expensive, but this additional cost may be worth it if you tend to break decks easily. Some brands also offer warranties against breakage under normal conditions for carbon fiber decks if you are worried about breakage.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.