They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
Aside from keeping the more fashion-oriented side of skateboarding placated with ultrasoft crewnecks and clean 6 panel caps, Dime keeps the side of skating focused on actual footage and hijinks fed through their Instagram and Snapchat accounts (@dimemtl), where they post their day-to-day in Montreal doing what skateboarders do best: having fun with their friends.
Harsh weather, cracked pavement, angry cops—all things that make Raw New England just so raw. The name is also an acronym for Ready Amongst Willing—a perfect moniker for one of the East Coast's toughest brands. Raw's product drops aren't quite as frequent or bountiful as some other brands on this list, but the decks, tees, hoodies, and caps with the bold RAW logo are must-haves for New England's skate crowd. Visit the brand's shops in Boston or in CT to get the goods in person.
Hi Everyone! My name is Pete (yes, I’m a real person who lives in a cornfield just outside of Buffalo, NY – well, my house is in the middle of a cornfield!). As a former collegiate athlete in Iowa, I’ve played varsity basketball, volleyball and soccer. I also happen to be an outdoor adventure fanatic who’ll do whatever it takes to never miss my annual week-long wilderness canoe trip in the Northern Ontario wilderness. Sports equipment has come a long way over just the past few years, and I’d love to share with you the latest (and most competitively priced) products that will save you many of the frustrations I’ve dealt with over the years! Please feel free to cruise the site and drop me a line on the contact page if you have ideas for improvements or anything else!
The skateboard industry is as colorful and competitive as the sport itself. It’s no surprise that the top skateboard brands all take on that daring, free expression and edgy creativity that is quintessential to the skateboarding community. But it’s not all fun and games — it takes a lot more than producing wooden decks with dope graphics to make it to the top. It takes hands-on dedication and genuine passion for the sport.
Girl’s next full-length video came in 2003 with the release of ‘Yeah Right‘ which introduced a crew of younger Girl riders including Paul Rodriguez and Jereme Rogers, along with announcing videographer Ty Evans addition to the Crailtap family. From 2002 onwards, Ty Evans had been the main driving force behind Crailtap’s video output as Spike Jonze’s Hollywood directorial career took off.
Emerging initially via a series of spoof news bulletins created by Lev Tanju called ‘PWBC Global Skateboard News‘ and hosted on the don’twatchthat.tv site, the aesthetic that the Palace Skateboards Brand would adopt was firmly established in these early videos. Sadly now mostly deleted from the Internet, aside from a few ‘best of’ videos, the PWBC News series were a pre-cursor for the route that the brand would adopt with its comedic take on the faux-seriousness of the Skateboard Industry of the time, an emphasis on the UK grime music scene, and the introduction of numerous characters within each news segment, including Francis Shower Face who still appears in Palace releases to this day, along with snippets of footage from various sources.
This brand gets its name from a slang term for strip club. One video was called “Chicken Bone Nowison,” and it opens with a scene of skater pummeling a security guard. Is that not awesome enough? If there is a company that embodies a more perfect IDGAF attitude in skateboarding, please let me know. For the homies, by the homies is their mantra, which is pretty cool with a team comprised of rippers like Theotis Beasley, Andrew Reynolds, Dustin Dollin, Jim Greco, Terry Kennedy, Lizard King… The list goes on.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials. Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
Distributed by NHS, Inc., Creature Skateboards was launched in 1994 by professional skateboarders Russ Pope, Jason Adams, Barket Barrett and Darren Navarrette. The company was revived in the mid-2000s. Creature is known for its horror themes on its skateboards and clothing. The company offers complete skateboards that include the decks, wheels, trucks, and bearings as well as customizable decks, and accessories. The Creature team includes 19 professional skateboarders. In addition to Navarrette, the roster includes such names as Al Partanen, Chris Russell, Cory Juneau and David Gravette.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.