Element is of the most mainstream brands in the industry today that has sponsored legends like Nyjah Huston and Bam Margera.  There are many pro decks to choose from with some amazing tribal designs and they have introduced a “featherlight” technology that allows Element to have some of the lightest boards on the market today.  Some may call Element “too mainstream” or “sellouts”, but at the end of the day, they produce quality products in a variety of artistic designs.

They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
Founded by English freestyle skater, engineer and skateboarding entrepreneur Jeremy Fox in 1987 (Fox is also reputed to be the first person to import skateboard specific footwear ‘Pro-Keds’ into the UK) Deathbox in its heyday was one of only a handful of European brands that ever controlled enough market share to be a significant player in the skateboard industry.
Their fan base loves them for pushing goofy but fun looking skating that in reality is heavier and rawer than most will realize, and their board graphics and t-shirts feature art from their riders in striking colorways. Their product immediately stands out among the bunch at any shop it’s stocked. These guys are doing things exactly their way, and it’s sticking.
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
Since Fine Artists Vol 1, Element have released numerous videos including Element – Third Eye View (1998), Element – Rise Up (2005) which focused on the brand’s European team, and more recently, the short video Element – Rise and Shine (2011) focusing on Element team rider Nyjah Huston. Element’s video output is unparalleled with releases from all over the globe – most of which can be found via the link above..
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Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.
These are commonly found at walmart. Price is usually around $50, which is the price for a good set of longboard wheels. If you want a good longboard and you are on a budget, search for a bargain of a name brand on craigslist or other similar sites. Sometimes you find a jem forn cheap. I recommend buying a reasonably priced name brand such as flippin board co, landyachtz, or loaded . Hope this helps :—)
The nose and tail of a standard skateboard curve upward slightly to make tricks easier to perform. On most decks, the nose and tail are shaped slightly different. The nose is usually wider, longer and steeper than the tail which aids in nose-based (nollie) tricks, and also helps you differentiate the nose from the tail. Some shaped boards have very different nose and tail dimensions, and some old school boards lack noses all together.
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The Californian brand has performed nothing less than a triple flip and catapulted itself from #11 exactly into the centre to #8. This isn’t only nice for us, but also for skatedeluxe team rider Denny Pham, who literally stands on Flip. How hard you can skate these decks is also shown by his team colleagues Arto Saari, Louie Lopez, Curren Caples and Co. Price: from 64.99 € | 55.00 GBP!
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If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.
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