Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
With the evolution of skateparks and ramp skating, the skateboard began to change. Early skate tricks had consisted mainly of two-dimensional freestyle manoeuvres like riding on only two wheels ("wheelie" or "manual"), spinning only on the back wheels (a "pivot"), high jumping over a bar and landing on the board again, also known as a "hippie jump", long jumping from one board to another, (often over small barrels or fearless teenagers), or slalom. Another popular trick was the Bertlemann slide, named after Larry Bertelemann's surfing manoeuvres.
The wheels of your skateboard can greatly affect your ride in numerous ways, such as the speed, your ability to take control of the skateboard’s movements, and what you feel while riding the board. The good news is that they come in various sizes, levels of durability, and colors, allowing you to pick one that suits your skateboard preference and style.
Based out of Huntington Beach, California, Good Skateboards is a grassroots inspired skate brand specializing in quality boards. Skateboarding isn’t about what you do, but how you do it. That’s Good Skateboard’s mission and they’re sticking to it! The brand is committed to supplying the skating industry with positive vibes and exceptional products that make you appreciate skateboarding all over again. Good Skateboards decks are constructed from 100% Canadian maple and made in the USA. Their decks are classic in board style and feature fun artwork from artist Vincenzo Colonna. In addition to decks, they also offer branded tees and accessories featuring their iconic “Ok” hand gesture logo. Good Skateboards t-shirts have similar graphics to what you see on their decks. You’ll see the same artwork on their stickers too!
Following Jason Dill and AVE leaving long time sponsors Alien Workshop back in 2013, Dill’s 13-year-old Fucking Awesome brand, which was formerly a clothing brand, became a board brand and began to add riders such as Dylan Rieder (RIP), Gino Iannucci, Jason Dill, Kevin Bradley, Nakel Smith, Sean Pablo, Sage Elsesser, Tyshawn Jones and Aiden Mackey.
As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
Over the years skateboard-deck art has continued to influence and expand the culture of skateboarding, as many people began collecting skateboards based on their artistic value and nostalgia. Productions of limited editions with particular designs and types of collectible prints that can be hung on the wall, have been created by such famous artist as Andy Warhol and Keith Haring. Most professional skateboarders today have their own signature skateboard decks, with their favorite artistic designs printed on them using computer graphics.
If you decide that you don’t want to spend the money for a pro-quality complete, then this is your best bet for a completely blank skateboard. You’re just not going to find anything else with similar quality anywhere near this price range. This blank skateboard is an even 8″ with 9 layers of plywood in the deck. This makes it ideal for any beginner especially adults or children with large feet. A great option for someone on a budget or if you want to try a no-frills quality skateboard setup, before deciding if you want to invest further on a pro-style skateboard.
There’s a bit of self-induced CONFUSION with Kryptonics inc. When they first came out, they made, literally, a Revolutionary Wheel, one that BOUNCED. That resilience made them VERY Fast on rougher surfaces, and perhaps even stickier (for a given hardness) than other wheels. You can buy that type of wheel (as a ‘Re-Issue’ “C-Series” in 55,60,65,70+75 mm sizes) now, and it’s STILL HIGH QUALITY, FAST, + STICKY! Even by today’s ‘longboard Race’ criteria, these are wheels to be reckoned with.
Camber & Rocker: The camber skateboards are the ones with a raised middle while rockers have dropped middle. The angle you get with camber and rocker is pretty mellow. However, the difference in shape dramatically affects the flex of your deck. Since most of the decks come with a neutral deck camber, you can still find some cruisers and longboards who feature a camber—style deck. Needless-to-say, decks having positive camber have more flex because of the higher center of gravity. In case of rocker decks, the center of gravity is low and have a sloped shape which the riders love.
We have unfortunately seen low quality skateboards that even try to use plastic trucks (please avoid). However it can be really hard to spot a poorly made metal truck without skating it. Brand awareness can come into play here again. The manufacturers name should be marked on the trucks. A quality set of trucks (2 per board) could start out as low as around $30 and will go up from there.
If you love the outdoors, traveling in style, and prefer to have as much control over your mode of transportation as possible, a skateboard is just what you need. Not just for high school kids or sports celebrities like Tony Hawk, the skateboard can be a useful and fun tool that can take you wherever you need to go, while also being a great outlet for the release of energy.
Mini Cruisers have exploded in popularity in recent years. These short and skinny boards may not have the versatility of a standard skateboard, allowing for a full range of tricks and travel, but they are ideal for urban and college living where space for storage and riding are both minimal. If you want to ride a mini-cruiser, but you hate the plastic decks or you want to build your own, check out the Bamboo Skateboard mini cruiser deck.
Be sure to purchase from a reputable source. Buying online might save you a few dollars, but try your local skate shop first. The few extra dollars you spend support the shop and your local skate community. Developing a good relationship with a local skate shop often saves you money in the long run. The completes are not as good as custom made, but you can get them for a lot less money and upgrade any bad components later.
Positiv decks are usually maple, but some are hard birch. They are made using the same laminating process and glue that Powell Peralta boards use. These decks have Positiv’s super slide treatment (SST), which is essentially a plastic lining that makes the board slide more easily. The stuff works, and wax becomes less necessary for slides with these boards.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.
In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels. Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.