In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
You guys still hype the brand from southern Germany which is why EMillion took their place in our top skateboard decks ranking again this year. Next to the brand, EMillion & skatedeluxe team rider Ben Dillinger proves that skateboarding is no stranger to our latitudes. EMillion skateboard decks are available at skatedeluxe from 49.99 EUR | 40.00 GBP.
Founded by English freestyle skater, engineer and skateboarding entrepreneur Jeremy Fox in 1987 (Fox is also reputed to be the first person to import skateboard specific footwear ‘Pro-Keds’ into the UK) Deathbox in its heyday was one of only a handful of European brands that ever controlled enough market share to be a significant player in the skateboard industry.
After numerous tour-based releases and the epic Lakai footwear video ‘Fully Flared‘ (2007), Girl Skateboard’s last (to date) full-length company release came in the form of ‘Pretty Sweet‘ (2012) which, aside from showcasing ground-breaking skateboarding, also set a new standard in terms of production values with Ty Evans employing cinematic camera technologies to capture the skateboarding, as well as the skits.
Based out of Huntington Beach, California, Good Skateboards is a grassroots inspired skate brand specializing in quality boards. Skateboarding isn’t about what you do, but how you do it. That’s Good Skateboard’s mission and they’re sticking to it! The brand is committed to supplying the skating industry with positive vibes and exceptional products that make you appreciate skateboarding all over again. Good Skateboards decks are constructed from 100% Canadian maple and made in the USA. Their decks are classic in board style and feature fun artwork from artist Vincenzo Colonna. In addition to decks, they also offer branded tees and accessories featuring their iconic “Ok” hand gesture logo. Good Skateboards t-shirts have similar graphics to what you see on their decks. You’ll see the same artwork on their stickers too!
When you’re at the skate park or in a freestyle environment at a parking lot or structure, you want to have the most stability possible. You wouldn’t want your trucks cracking or a ball bearing spewing out during the landing of a nice front style 360 flip. If you’re in school, then choosing a skateboard brand for college while you’re away will be extremely easy given that this board is so very cheap and durable.
There are three types of skateboards: classic, retro, and snake. Classic boards are the most common and what you generally find when you go shopping. Retro boards are longer and have larger wheels. They are great for skating long distances but inferior to classic boards for doing tricks. A snake board is not appropriate for kids since it requires intensive balance and has only one wheel.
The logo is the powerful icon that represents the company's legacy, while graphic styles tend to ebb and flow. Just as skateboarding has evolved and changed over the decades, the skateboard logo has as well, for better and for worse. Picking out the top 50 logos in skateboarding isn't an easy task. Do you separate the logo from the company and base it on visual appeal? I think that's impossible given the nature of skating. Ultimately, these are logos from companies that built the landscape of skateboarding from the ground up. So you have to take into consideration the impact of the brand as well as the logo it represents. If a logo has personal importance to you, then that's all that matters. My list is only one opinion and forged from jumping into skateboarding in 1984.
It's really hard to continue with a small girls’ board brand when so many companies are now interested in the women's market. We feel like it's the right time to close down the brand and move on to the next chapter. Thanks to George and Juli Powell as well as Michael Furukawa for their vision and support of the brand and our mission over the last decade. Thanks to those who bought our products, our team riders, media, and to those that believed in what we were doing from the very beginning. I also want to thank Mimi Knoop who wore multiple hats over the years and was responsible for making hoopla a brand that was respected, legitimate, and one that we were proud to be a part of.
As the name implies, a complete skateboard contains all the parts listed above, but in an already assembled ready-to-ride skateboard. The advantage to buying a complete is it completely eliminates the research and guesswork of buying each product individually and ensures that the skateboard is assembled correctly and safely. This is the approach I used when buying a skateboard for my nephew and what I recommend for people buying a skateboard as a gift or as their very first skateboard for themselves.
I'm not talking about mall chain stores, like Zumiez; I mean a locally owned and operated skateboard shop. Look around at what they sell, and talk to the staff about the different brands. Of course, they may be biased toward the brands they carry, but chances are you'll learn something that will help you make a decision. There are some big-name board brands that you'll find in most shops, but there should also be some smaller brands you may not have heard or seen around town. There might even be a a local skater or manufacturer that you could support.