Theories of Atlantis is a brand that truly defies categorization. Josh Stewart’s brain child has gone through more phases than most companies, first being a means for him to put out his own series of Static videos featuring New York skaters, to now being a full blown distribution house for smaller boutique skateboarding brands featured on this list. Josh also puts out a line of soft goods with the turn of every season, playing off conspiracy theory style graphics and imagery on staple items like zip hoodies and long sleeves.
Certain cities still oppose the building of skate parks in their neighborhoods, for fear of increased crime and drugs in the area. The rift between the old image of skateboarding and a newer one is quite visible: magazines such as Thrasher portray skateboarding as dirty, rebellious, and still firmly tied to punk, while other publications, Transworld Skateboarding as an example, paint a more diverse and controlled picture of skateboarding. As more professional skaters use hip hop, reggae, or hard rock music accompaniment in their videos, many urban youths, hip-hop fans, reggae fans, and hard rock fans are also drawn to skateboarding, further diluting the sport's punk image.
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials. Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.