In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be." According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.
Huf has come a long way since its humble beginnings slinging the best sneakers and streetwear in San Francisco's Tenderloin District. Keith Hufnagel and his team quickly outgrew the boutique niche and have becomea full blown skate apparel and footwear brand. Today Huf has a stacked teamed (including low-key legends like Joey Pepper, who recently got a signature shoe), a wildly popular range of product (weed socks, anyone?), and some hefty celebrity co-signs.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.