This brand gets its name from a slang term for strip club. One video was called “Chicken Bone Nowison,” and it opens with a scene of skater pummeling a security guard. Is that not awesome enough? If there is a company that embodies a more perfect IDGAF attitude in skateboarding, please let me know. For the homies, by the homies is their mantra, which is pretty cool with a team comprised of rippers like Theotis Beasley, Andrew Reynolds, Dustin Dollin, Jim Greco, Terry Kennedy, Lizard King… The list goes on.
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
Skateboarder owned and operated is Magenta's mantra. “No middle-man or business-person involved,” it says on the brand's site, so you know what you're getting from this French brand is pure, uncut skate to the core. All of the art direction and graphics are done by co-founder and team rider Soy Panday, who has developed a unique artistic perspective for Magenta. You'll likely to see numerous skaters kicking around on Magenta boards in NYC these days, and with a strong offering of T-shirts, coaches jackets, caps, and a funny boxer short collab with Lousy Livin, there is plenty to appreciate.
The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.
The “popsicle” deck is the most popular shape because of its versatility and durability. These decks resemble the shape of a popsicle stick because they feature both a nose and a tail that are exactly or nearly symmetrical. Since the nose and the tail are shaped about the same, it’s easy to do tricks no matter which direction you’re headed in. Most skateboarders stick to popsicle decks because of their functionality and reliability.
Destructo has some fancy skateboarding trucks. The Destructo raw series skate trucks come in low, medium and high designs and look oddly skinny. The Limited and Pro series trucks just look awesome, with simple pro signatures on the front and great color schemes. That's not to mention Destructo's "Rail Killer" series - these light trucks have extended baseplates to reduce wheelbite, and come in some incredible color schemes (including one using 24 karat gold!).
The Powell Golden Dragon 2 Skateboard is an affordable and complete skateboard for the beginners and also for the advanced skaters. It has high-rebound, hand-cast polyurethane wheels to give you a great roll and grip. It measures 7.5 inches wide with a colorful screen-printed bottom. It is made in China and has an average rating of 4.2 on Amazon.
Girl Skateboards is the foundation of all the other brands under the Crailtap umbrella (Royal Trucks, Chocolate Skateboards, Lakai footwear etc) and was established by Mike Carroll and Rick Howard during a mass exodus of pro skaters from Steve Rocco’s brands (Plan B, Blind, 101, World Industries) reputably inspired after arguments of wheel sales royalties.
Punisher Skateboards Warphant measures 31 x 7.5 inch. It has a 9-Ply Maple Black Board with Concave Deck and Double Kick Tail. It comes with ABEC-3 Bearings, 5-inch V-style Heavy Duty Alloy Trucks, and Bases. It uses 54 x 36 mm PU injection molded wheels and PE Riser Pad with PU Cushion and Punisher Logo. It is perfect for learning and doing tricks. It is best suited for riders who are 8 years old and above. It has a 5 rating on Amazon.
The Californian brand has performed nothing less than a triple flip and catapulted itself from #11 exactly into the centre to #8. This isn’t only nice for us, but also for skatedeluxe team rider Denny Pham, who literally stands on Flip. How hard you can skate these decks is also shown by his team colleagues Arto Saari, Louie Lopez, Curren Caples and Co. Price: from 64.99 € | 55.00 GBP!
The growth of the sport during this period can also be seen in sales figures for Makaha, which quoted $10 million worth of board sales between 1963 and 1965 (Weyland, 2002:28). By 1966 a variety of sources began to claim that skateboarding was dangerous, resulting in shops being reluctant to sell them, and parents being reluctant to buy them. In 1966 sales had dropped significantly (ibid) and Skateboarder Magazine had stopped publication. The popularity of skateboarding dropped and remained low until the early 1970s.
Obviously, price is an important consideration for most people when looking to buy anything. For skateboards, the price of the board is generally a good indicator of quality. In general, most pro branded skateboards that are made up of high-quality parts are in the $70-$100 range. You can usually find pro branded decks with average parts for $50-$70, and you can find blank options between $25-$50. I wouldn’t touch anything under $25, as it is likely poor quality and very prone to breakage.
What started off as a crew of Montreal skaters filming full videos featured on SLAP magazine has suddenly turned into one of the highest quality and apparel brands in skating today. When Virgil Abloh drops by to your pop-up shop and your skate contest, you must be doing something right. Coming fresh off a recent collaboration with Vans, Dime seems to be keeping the clean silhouettes and instant classics on deck.
Using 12 years of experience in manufacturing skateboards, Penny Skateboards was created to offer the skateboarding community high performance and high quality plastic skateboards. The brand focuses on creating each Penny skateboard with attention to detail and with the best raw materials. Not only are they meant to look good, but are meant to work just as good if not better.
This entry is all about giving you an insight through the eyes of skatedeluxe. Which brands dominated your year in 2015? Our compilation of the ‘brands of the year’ is based on a combined check of deck sales, brand shop visits, your search requests and common interest on blog entries to skateboarding’s MVPs. Our in-house brand SK8DLX has been left out of the ranking. Still, we want to thank you that you keep skating our boards and that you seem to like what we put out. Enough talking, let’s start with the Top 15 skateboard deck brands of the year 2015
The concave of a skateboard deck is how curved the width of the deck is. Very few skateboard decks have no concavity and are completely flat as then they would break very easily and be hard to do flip tricks on. Steep concave decks are the most study and best to do flip tricks on because the slope of the deck catches the skater’s toe or heel more easily and flips the board faster than a shallower deck. Shallow concave boards are better for cruising around and vert skating as they are more comfortable on your feet and more controllable. In practice, these recommendations are pretty general and it ultimately comes down to personal preference on the the best deck concavity. But if you have no idea, following the recommendations or picking a board with moderate concavity is a good place to start.
This is the way most serious skateboarders buy new skateboards. In some cases they choose different brands for the wheels, bearings, trucks, deck, and hardware and customize it to their own unique style and preferences. The benefit to buying part like this you can replace only certain parts that are worn down and you have more control over each aspect of your skateboard. I recommend this approach to intermediate and advanced skateboarders who want to experiment with different brands and styles. However, if you are looking to try skateboarding for the first time or buy it as a gift for someone else I would recommend buying an already assembled complete skateboard.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.