The core of the skateboard trucks is extremely lightweight, compared to the other skateboards we listed. They still sport a heavy-duty aluminum, but their initial design helps the skateboard be lighter and easier to pivot. It also arrives un-assembled which allows for the adult or child to have a sense of accomplishment when they put the board together. You will also be able to customize it to your heart’s content!
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Their fan base loves them for pushing goofy but fun looking skating that in reality is heavier and rawer than most will realize, and their board graphics and t-shirts feature art from their riders in striking colorways. Their product immediately stands out among the bunch at any shop it’s stocked. These guys are doing things exactly their way, and it’s sticking.
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.
Playwheels Disney Skateboard For Kids is a 21″ Wood single kicktail deck with painted edges. It has clear sand spray top grip with color graphic and full-color bottom graphics with a retro shape. It features multi-colored composite truck and baseplate components with carbon steel axles. This is great for kids who are starting to learn skating. It has an average rating of 4.2 on Amazon.
Also called the mounting hardware, the skateboard hardware is useful in connecting the trucks to the deck. Every truck is actually in need of 4 bolts and locknuts. If you are planning to buy hardware for your custom skateboard, then note that they are often sold in sets composed of 8 parts, though it is also possible for you to buy individual parts separately when required.
While the skate shoes design afforded better connection and traction with the deck, skaterboarders themselves could often be identified when wearing the shoes, with Tony Hawk once saying, "If you were wearing Vans shoes in 86, you were a skateboarder" Because of its connection with skateboarding, Vans financed the legendary skateboarding documentary Dogtown and Z-Boys and was the first sneaker company to endorse a professional skateboarder Stacy Peralta. Vans has a long history of being a major sponsor of many of skateboarding's competitions and events throughout skateboarding's history as well, including the Vans Warped Tour and the Vans Triple Crown Series.
The most common shape in skateboarding is called a popsicle shape. It has a curved tail and nose and features concave, which gives the board it’s shape. New skateboarders looking to learn how to carve, push, ollie, kickflip, and grind boxes, ledges, and rails should start with a popsicle shape. If you’re interested in knowing, we explain selecting a board by width, riding style, and board shape in the skateboard decks section of the buyer’s guide.
Mixing a clean and colourful graphical identity with tongue-in-cheek parodies of existing brand logos (most notably the now largely discontinued Starbucks homage), Skateboard Cafe have carved a niche within the flooded UK skateboard market largely based on their skater-owned status, the lack of conceit in their identity and a regular and well-received output of video content.
Diamond has been a household name in streetwear for their dope caps, tees, hoodies, and sneaker collab hype that have had the Internet going nuts for years, but the brand's roots are in skate. While the list of collaborations and rapper co-signs is long (too long to list here), but for skate nerds the team is way more impressive—Raven Tershy, Ryan Sheckler, Torey Pudwill, Shane O'Neil, Stevie Williams, Paul Rodriguez… The list goes on.
One of the earliest sponsored skateboarders, Patti McGee, was paid by Hobie and Vita Pak to travel around the country to do skateboarding exhibitions and to demonstrate skateboarding safety tips. McGee made the cover of Life magazine in 1965 and was featured on several popular television programs—The Mike Douglas Show, What's My Line? and The Tonight Show Starring Johnny Carson—which helped make skateboarding even more popular at the time. Some other well known surfer-style skateboarders of the time were Danny Bearer, Torger Johnson, Bruce Logan, Bill and Mark Richards, Woody Woodward, & Jim Fitzpatrick.
Welcome is doing everything the way that people would probably tell you not to when it comes to how they run their board company. With no real full-length project out since it became a company, and with no pros to name, but boasting a full roster of official riders, Welcome is as unorthodox of a skate company as it gets. They don’t even make a single board in the traditional popsicle shape most boards are made today.
There’s a bit of self-induced CONFUSION with Kryptonics inc. When they first came out, they made, literally, a Revolutionary Wheel, one that BOUNCED. That resilience made them VERY Fast on rougher surfaces, and perhaps even stickier (for a given hardness) than other wheels. You can buy that type of wheel (as a ‘Re-Issue’ “C-Series” in 55,60,65,70+75 mm sizes) now, and it’s STILL HIGH QUALITY, FAST, + STICKY! Even by today’s ‘longboard Race’ criteria, these are wheels to be reckoned with.
Top Skateboards come from companies such as Blind Skateboards. Professional skateboarder Mark Gonzales founded the brand and it was launched in 1989. Today, products are distributed by Dwindle Distribution. The brand is intended for serious, hardcore skateboarders. It has an emphasis and an appreciation for the graphics used for its decks. In the early 1990s, Blind Skateboards set itself apart from other skateboard brands by creating videos. Their first, directed by Spike Jonze, appeared in 1991. You can get completes at Blind that includes the decks, wheels, trucks, and bearings. The Blind Team is professional skateboarders Cody McEntire, TJ Rogers, Kevin Romar, Sewa Kroetkov, Morgan Smith, Sam Beckett, Micky Papa, Yuto Horigome, and Jason Thurtle.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
The criteria used to select the brands featured varies – some are included due to their commitment to technological innovation and for their efforts to improve the products they offer through experimentation, others are included for what they offer in terms of cultural depth and for their contributions to skateboarding culture as a whole, whether that be through graphics, video output or simple attitude.