You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.

It’s a beautifully designed affordable skateboard that provides an optimum ride for both amateurs and pro riders. Its high-rebound, hand-cast polyurethane wheels are built to deliver best roll and grip during an action. Its 7.625 inches wide and 31.625 inches long top board offers ample grip and stable ride for the beginners who are still learning to stand while riding without any fear of slipping off the board. Its colorful screen-printed bottom lets you ride in style. It is built to meet demanding specifications.


Let’s now move on to our top pick from the Punisher line, the Punisher Cherry Blossom Complete skateboard (31 inch). Hands down, the Punisher Cherry Blossom skateboard is the best skateboard for girls. And I am not just saying this because the cherry design would look best for girls, it has some incredible features and specifications. We love the 9-ply stiff maple deck with a beautiful cherry design. The deck is also covered with coarse grip tape which gives the skateboard excellent grip and it makes it a good ride for girls too.
The Element Quadrant #14 board is 8-inches wide and 31.75-inches long, from nose to tail. This deck features a bare top that needs grip tape and a design on the bottom with four quadrants featuring the Element symbol in alternating red and black backgrounds. The wheelbase between the trucks is just over 14 inches while the nose is 7 inches and the tail is 6.325.
The brand directs their concentration on towards freerides, carves, and downhill rides for all levels. Rayne offers one-offs and protos in their sales. The boards from Rayne in our observation can ride with double kicks, pushers, dancers and cruisers. You can entrust in the authenticity and progression of Rayne since their foundation dated back in 2004 and has not failed any of their fans.
It’s a beautifully designed affordable skateboard that provides an optimum ride for both amateurs and pro riders. Its high-rebound, hand-cast polyurethane wheels are built to deliver best roll and grip during an action. Its 7.625 inches wide and 31.625 inches long top board offers ample grip and stable ride for the beginners who are still learning to stand while riding without any fear of slipping off the board. Its colorful screen-printed bottom lets you ride in style. It is built to meet demanding specifications.
A good helmet protects your most important vital organ. Remember that in some states helmets are required by law. In Oregon, for example, skaters 15 and under can be fined for not wearing a helmet. Knee and elbow pads will also save you from bumps and bruises. Knee pads are particularly valuable when learning to skate tall vertical walls because they allow you to slide down the wall on your knees instead of having to run out of every bailed attempt. Wrist and ankle injuries are common in skateboarding, so braces are another great investment.
It's apt that Tribute has taken an umbrella as the company logo. In a city that rains as much as Portland, skaters don't have too much to be stoked about. But that has done nothing to deter one of the strongest skate scenes in the US, which has the notorious Burnside skatepark, awesome brands like Tribute, and local rippers like Brent Atchley at its core.

If you love skateboarding, then it is a must for you to invest in a high-quality backpack or bag. It is an essential gear, especially if you are someone on the go. You need it as it lets you bring all the things and items you need while you are riding to work or school – that’s possible while still ensuring that you bring your board with you all the time.


This skateboard is within the 22 inch category, (there are other categories according to size ranging from 22 inch to 36 inch longboards) and the Jet Black Lilac is our personal favorite. We love the twist of the color which is for people who want to keep it simple with just a dash of color. It also has some other amazing specifications like classic waffle top non-slip deck, 3-inch aluminum trucks with powder-coated finish and 59mm, 83A wheels for a smooth ride.
The list of five best skateboards for beginners will give you a good idea on how to choose the best skateboard for beginners. You can ask assistance from the professional for the tips and tricks to becoming a pro. A good quality skateboard built for beginners can help you learn to ride a skateboard easily and once you are pro, you can advance to intermediate or pro and purchase skateboard for your level. It is an exciting outdoor sport enjoyed by thousands around the world and can serve as a commuting facility to your school, college or workplace.

Longboards are often 8 to 12 inches longer than a standard skateboard. That added length makes them more stable for long rides or high speed downhill runs. Available in a huge variety of shapes, sizes, and truck mounting options, longboards are highly customizable for many types of riding. If you want to push long distances, skate fast down hills, or are a beginner looking for an easy board for learning to balance, check our Guide to Longboarding for more info.
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Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.

It can be frustrating to choose the top skateboard brand for your needs with so many brands bubbling up in the market. How do you separate the top brands from the average ones? How does a customer know which skateboard brand will give them their money’s worth? Just to help you guys answer all those questions at one place, we came up the easiest solution.

Buy a quality deck. Decks available at your local department store are usually of low quality and have pictures of cartoon characters on the bottom. If you want an entire board, but don't know exactly what you want, buy a complete skateboard from a company or go to a skate shop and ask the employee about the products. If you want to ride on the streets, get a 7.5 to 8.0 deck, if you want to ride vert, 8.0 and up is probably best. However, it's all personal preference. People street skate all the time with decks over 8.0.
(2) Goldchain, Michelle (July 31, 2018). "Why is Pennsylvania Avenue's Freedom Plaza such a failure?". Greater Greater Washington. Retrieved October 30, 2018. One group of people do use Freedom Plaza regularly: skateboarders. The open hardscape and railings of Freedom Plaza make an excellent and popular skate park, though skating there is not actually allowed and Park Police regularly chase skaters from the park.
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Theories of Atlantis is a brand that truly defies categorization. Josh Stewart’s brain child has gone through more phases than most companies, first being a means for him to put out his own series of Static videos featuring New York skaters, to now being a full blown distribution house for smaller boutique skateboarding brands featured on this list. Josh also puts out a line of soft goods with the turn of every season, playing off conspiracy theory style graphics and imagery on staple items like zip hoodies and long sleeves.


However, the deeper the concave is, the less stable the board will be for beginners. If you are still gaining confidence on a skateboard, it is best to start with something less dramatic. A longboard is often completely flat, or nearly so, and that makes it better for cruising on a very stable surface. This is a great choice for riders who aren’t necessarily interested in learning tricks.
Polar’s inaugural video release, The Polar Skate Co. Promo – Wallride Oh Yeah Oh Yeah Oh Yeah (2012) with the tagline ‘Inspire others to inspire themselves’ featuring Pontus, fellow Swedes Oskar Rozenberg and Davd Stenstrom, Polish rider Michal Juras, Dane Hjalte Halberg, Tjark Thielker and original rider and Polar artistic contributor Jakke Ovgren.
Moving on to our favorite pick from the Plan B series, Plan B Skateboard Complete Felipe Victory 7.6″ Tensor Assembled, suitable for all kinds of riders, but is an ideal skateboard for intermediate skateboard riders. The deck is made from 100% North American maple and measures 7,6 inches. Its wheels are 52mm TGM wheels which means it is excellent for both street and park skating. We also love its lightweight trucks and heavy-duty aluminium with grade 8 steel kingpins and axles plus the bushings (USA made) and pivot cups. The bearings are rated 5 on the ABEC scale.
Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Bearings are very important if you want to keep rolling without pushing constantly, especially while street skating. They're typically rated with the ABEC (Annular Bearing Engineering Committee) scale. The ABEC scale only measures the precision of the bearing, not how well it rolls or how long it lasts. It's a common misconception that the ABEC scale refers to how fast the bearing rolls. Anything above 1 is precision and will perform fine for skateboarding, but it's recommended to go above a 3.

As the name implies, pro skateboard decks are decks made by well-known skateboard brands that typically feature graphics or logos related to a specific team rider.  Usually, pro decks are more expensive than team decks of the brand and much more expensive than blank decks.  The increased cost goes to the pro skater and it’s a way for the buyer to support their favorite skaters and brands.  Pro street decks are almost always Canadian maple, besides a few carbon fiber exceptions and they are the most commonly purchased decks see in skateparks and on the streets worldwide.
TIP: Extra width and short noses make old school boards more difficult to flip or lift off the ground, so they are not ideal for street skating. With some old school boards, the truck mounting holes are drilled to only fit certain trucks, so make note of the truck pattern before you buy the deck. If you’re not sure your trucks will fit, just give us a call and we’ll figure it out. Shop Old School Compatible Trucks
If you have a great passion for the downhill ride as well as cruising and you are a beginner of longboarding, then ultimately, this board can satisfy your needs. It’s a versatile board as you can use it for cruising and downhill riding. The board is equipped with the perfect wheel size — not so big and not so small. It is big enough to give you a smooth ride but it is not too big to get wheel bite. Isn’t it cool? The 44 inches size of its wheels is perfect for comfortable cruising as well as riding downhill. It has some flex which will reduce the stress on your ankle and knees.
Girl skateboards are know for their witty graphics and high quality canadian maple decks. This specific complete features Mike Carroll’s pro deck and it comes fully assembled directly from the manufacturer (Girl).   The reason this is such a great option for beginners is that all parts of this complete are truly pro quality and it’s built to last.  The width is also perfect for all ages and shoe sizes at a moderate 7.8″.  Definitely a great skateboard for beginners if you like the graphic and logo.
Serving skateboarding since 1976, we now offer the finest complete range of skate products in the world, handcrafted to serve skaters from their first skateboard to the top professional level. Our mission is to make the best skate equipment you can buy. If you don’t already know what you want, let us help you select the skateboard components that will enable you to take your skating to the next level. Whether you’re a first-time customer or a loyal fan, we’re proud to serve you.

I'm 31 years old and just started skateboarding for the first time I bought a creature because of the p2 kevlar veneer they throw in before the final veneer goes on plus the nose is a little less tapered then the tail making it slightly bigger but the pop I get or the spring is nutty you can feel the board torgue up power in the tail just before you launch very happy with my puchase salvatore rochester ny
Best cruiser skateboards include large wheels, since they offer you both stability and speed. They usually have much softer wheels than the regular skateboards you use for doing skateboard tricks and ollies. A good beginner cruise skateboard for beginners can be the La Sports Retro board. It has a simple design and is surrounded by 5-star reviews all around! Many customers report it feeling sturdy and firm, while going at very good speeds.
Its All Powell-Peralta Ligament decks feature a wider and more robust polymeric strap. The ligament strap is so powerful that in case your board breaks, the ligament strap will hold your deck together to allow you to ride out of it. Ligament decks are same in weight as a 7-ply maple deck but provide more pop and stiffness that lasts longer than ordinary boards.
Skateboarding is one of the most popular alternative sports around the world, for kids and adults alike. But before you hop on a board and take off, it’s important to choose the right kind of board for you. Most beginners will simply grab the board that they like the looks of, and with the endless array of deck art and styles that exist, that kind of attitude can lead to choosing a board that isn’t right to learn on.

Element, based out of Irvine, CA, is one of the cool skateboard brands today. They came in first on our list due to their quality boards, sustainable practices and the affordability they offer customers. They’re an environmentally responsible brand who creates their boards without causing any environmental damage. The Element team behind the company is comprised of a group of professional skateboarders who interact with a strong belief in the Element brand. They not only offer great products, but stand for an open minded and active lifestyle and have become one of the best skateboard brands in the world.
If you are eager to have a new skateboard and need to take into consideration your budget, then Landwalker’s skateboard is the prefect board for you, based on personal preference. It’s by far one of the cheapest products on this list, while still giving you sufficient endurance and quality performance. Thanks to the high-density wood, you can rest assured that even if you fall, your skateboard will remain to be in one piece. Preassembled completes are ready to take out onto the road.

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Bearings are standardized to fit in all kinds of skateboard wheels. All bearings will eventually get dirt and gunk in them which slows you down. Regular cleaning is recommended. Higher quality bearings will perform better, roll faster, retain more speed, and last longer when cleaned regularly. Some bearings come with bearing spacers or have spacers built into the bearing. These will fit in any wheel, but are not necessary for most types of skateboarding or longboarding.

Skateboarding might be a game but it teaches the biggest lessons of life. It helps kids to accept others being better than them and encourages them to put more effort to progress and be the best. When they ride in the park with people who are expert and know impressive drills, they come to learn that practice and efforts make a man perfect. Skateboarding also teaches kids to control and focus.
Diamond has been a household name in streetwear for their dope caps, tees, hoodies, and sneaker collab hype that have had the Internet going nuts for years, but the brand's roots are in skate. While the list of collaborations and rapper co-signs is long (too long to list here), but for skate nerds the team is way more impressive—Raven Tershy, Ryan Sheckler, Torey Pudwill, Shane O'Neil, Stevie Williams, Paul Rodriguez… The list goes on.
(2) Goldchain, Michelle (July 31, 2018). "Why is Pennsylvania Avenue's Freedom Plaza such a failure?". Greater Greater Washington. Retrieved October 30, 2018. One group of people do use Freedom Plaza regularly: skateboarders. The open hardscape and railings of Freedom Plaza make an excellent and popular skate park, though skating there is not actually allowed and Park Police regularly chase skaters from the park.
The Powell Golden Dragon 2 Skateboard is an affordable and complete skateboard for the beginners and also for the advanced skaters.  It has high-rebound, hand-cast polyurethane wheels to give you a great roll and grip.  It measures 7.5 inches wide with a colorful screen-printed bottom.  It is made in China and has an average rating of 4.2 on Amazon.

Our personal favorite is the Penny Australia Classic Complete Skateboard and trust me when I tell you this, it is the best skateboard for beginners. Hands down, we love how it is amazing to look at, very portable, excellent speed and has the greatest parts like hard wheels, 7 ABEC bearings and high tensile bolts. We love this board so much that it forms part of our best skateboards 2018 list as well.


“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
The wheels of your skateboard can greatly affect your ride in numerous ways, such as the speed, your ability to take control of the skateboard’s movements, and what you feel while riding the board. The good news is that they come in various sizes, levels of durability, and colors, allowing you to pick one that suits your skateboard preference and style.
With distinctive graphics, often touching upon controversial issues such as racism with American society such as the infamous Jim Thiebaud ‘Lynch the KKK’ graphic designed by Natas Kaupas and Kevin Ancell, and classic Jeff Klindt graphics such as the James Kelch ‘James’ board, which was recently re-released, Real’s aesthetic has always been instantly recognisable.

“I just felt like it was a window of opportunity within my own career. I might be one of those lucky few who’d be able to do that, start my own brand and move on. That window of opportunity only upholds for so long in skateboarding before you miss your prime, so I’d be kicking myself in the ass five years from now looking back and saying ‘how come I didn’t capitalise on that? Here I am, an older skater and not in my prime anymore and I have nothing still connecting me to skateboarding’”
Well know for their creative cartoon graphics and high-quality deck construction, this Toy Machine complete is another great starting skateboard for beginners.  This deck is slightly larger than 8″ so it would be perfect for adults or people with larger feet who want a more stable ride.  This setup is another good example of generic parts with a pro quality deck for a very reasonable price.  A great option for a beginner who loves the logo and graphic, but wants to save money on the less important parts until they decide they want to take their skating the to next level.
Top Skateboards come from companies such as Blind Skateboards. Professional skateboarder Mark Gonzales founded the brand and it was launched in 1989. Today, products are distributed by Dwindle Distribution. The brand is intended for serious, hardcore skateboarders. It has an emphasis and an appreciation for the graphics used for its decks. In the early 1990s, Blind Skateboards set itself apart from other skateboard brands by creating videos. Their first, directed by Spike Jonze, appeared in 1991. You can get completes at Blind that includes the decks, wheels, trucks, and bearings. The Blind Team is professional skateboarders Cody McEntire, TJ Rogers, Kevin Romar, Sewa Kroetkov, Morgan Smith, Sam Beckett, Micky Papa, Yuto Horigome, and Jason Thurtle.

Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn.[88] This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".[89][90][91]
This board also has a unique shape that makes it a lot easier to ease into turns, which is something that longboards aren’t always known for. It’s a lot easier to push off on this deck thanks to how low it sits, and you also get a one-year warranty from the manufacturer should anything go wrong. If you’ve never ridden on a board before, and don’t want to learn tricks right away, this is a great choice, especially if you’ll be riding around a lot of mostly flat areas.
To help you decide what designs you like most, we included various patterns and printings in our review section. From cherry blossoms to fiery dragons, from checkered boxes to padded pugs, there is a lot to explore. You have to remember that you will be using this skateboard for years/months to come. Therefore, it’s important to choose a design that you think is cool, not a design that will look cool to others!
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
As with all penny boards, the Fade has a waffletop on the deck so that you have plenty of grip and stability as you ride. The plastic material of these boards is durable enough to withstand being run over, and the trucks and wheels are of similar high quality. This board is not made for the beginner that wants to skate downhill or do a lot of speedy skating – the short length makes it dangerous for that. But if you’re just interested in commuting and want something portable, this is a great choice.
While the skate shoes design afforded better connection and traction with the deck, skaterboarders themselves could often be identified when wearing the shoes, with Tony Hawk once saying, "If you were wearing Vans shoes in 86, you were a skateboarder"[27] Because of its connection with skateboarding, Vans financed the legendary skateboarding documentary Dogtown and Z-Boys and was the first sneaker company to endorse a professional skateboarder Stacy Peralta. Vans has a long history of being a major sponsor of many of skateboarding's competitions and events throughout skateboarding's history as well, including the Vans Warped Tour and the Vans Triple Crown Series.[8][81][82][83][84][85]
Are you on a hunt for the best skateboard on the market today? Then you are in the right place as this comprehensive article is designed to give you information about skateboarding and types of skateboards in general. By learning about the different types of skateboards and what each one can do, figuring out what works for you the best is a lot easier.

It's been a long time since Cara-beth has had a feature in an international skateboard publication and in the September 2008 issue of The Skateboard Mag the longtime silence has been broken with a CB interview. With that in mind there was an impromptu launch party for the issue at the Encinitas Y that found longtime CB mentor Duane Peters, Dave Hackett, Lester Kasai and Tony Mag in attendance. Short but sweet skate session on the vert and bowl ensued and all went home happy. Congrats on a job well done Cara-beth!
It’s best to not go overboard with spending a lot of cash on your first skateboard. After all, it will take a lot of beating, and will surely be reduced to looking like a scratched plank of wood! Best skateboards to learn on include budget, beginner skateboards that offer you all the quality features a more expensive skateboard would, but at a lower expense. If you are new to skateboarding, it’s also recommended to get a skateboard with smaller wheels, since they go slower and are less intimidating!

That’s a lot of wood! But it is by no means the end. In 2016 there were many other brands that have pleased us with wooden works of art. Chocolate were inspired by modern living shown in their Modern Homes series, Welcome beautifully presented decks in original shapes, and the two German brands Inpeddo and Mob showed that seven layers do not necessarily have to come from overseas.
Almost every skate shop will have a wall of boards that is either organized by brand, size, or alphabetically. At our CCS skate shop, we have multiple walls of boards that we try and keep ordered alphabetically. A wall of skateboards, at first glance, can be overwhelming, but if you know what size and roughly what brands you like, it should be fairly easy for you to figure out what board you want. Now would be a good time to mention our CCS Skateboard Buyer’s Guide, specifically the Decks Guide. In the CCS Decks Guide, you’ll find all the information you need to gain a basic understanding of skateboard decks.
As with all penny boards, the Fade has a waffletop on the deck so that you have plenty of grip and stability as you ride. The plastic material of these boards is durable enough to withstand being run over, and the trucks and wheels are of similar high quality. This board is not made for the beginner that wants to skate downhill or do a lot of speedy skating – the short length makes it dangerous for that. But if you’re just interested in commuting and want something portable, this is a great choice.

There’s no way have never seen a Palace logo at this point, and if you haven’t that’s cause you shleep, bruh. Palace is one of the best out there doing the whole “high fashion or skate brand?” thing, and they hold a unique place on this list for being one of the few brands not based and started in the U.S. The Palace Wayward Boys Choir, like many before them, turned their group of friends into a successful crew of respected pros, who you will never see on Fox Sports 1 skating in a multi-million dollar contest.
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It can be frustrating to choose the top skateboard brand for your needs with so many brands bubbling up in the market. How do you separate the top brands from the average ones? How does a customer know which skateboard brand will give them their money’s worth? Just to help you guys answer all those questions at one place, we came up the easiest solution.

Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.


Hi Everyone! My name is Pete (yes, I’m a real person who lives in a cornfield just outside of Buffalo, NY – well, my house is in the middle of a cornfield!). As a former collegiate athlete in Iowa, I’ve played varsity basketball, volleyball and soccer. I also happen to be an outdoor adventure fanatic who’ll do whatever it takes to never miss my annual week-long wilderness canoe trip in the Northern Ontario wilderness. Sports equipment has come a long way over just the past few years, and I’d love to share with you the latest (and most competitively priced) products that will save you many of the frustrations I’ve dealt with over the years! Please feel free to cruise the site and drop me a line on the contact page if you have ideas for improvements or anything else!
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
While the skateboard has a lot of moving parts, one's safety, comfort, and ease to learn new skills and perform tricks are all of equal importance. For this reason, choosing the right type of deck and wheels should be two of the first considerations, as the board's shape, material construction, and wheel makeup will all have a significant impact on your ability to control the equipment and maintain good aerodynamics. Additionally, the width of the deck is important, so one must take their height, shoe size, and style of riding into account in order to ensure the deck offers as much support as possible, regardless of application.
In the skateboarding world, there is considerable shuffling of the famous top brands as not many of them manage to stay in the spotlight for long. This continuous reshuffling paves way for new skateboard brands to come into the spotlight. However, it is important to note that no two brands are the same and comparing them is difficult but the following list has been created by extensive research of the saturated skateboard market and features the best skateboard brands out there that you must give a try. 

Jessup is considered to be the standard grip tape, and it is the grip we offer for free with all decks. MOB is known for their coarser grip, which gives excellent traction, but also wears down your shoes faster. MOB M-80, Grizzly and Shake Junt grip tapes fall somewhere in the middle, offering good overall traction without the heavy abrasion. There are other extra course grip options for downhill skateboarding (Vicious, Blood Orange, etc.). That stuff locks your foot in place but it is so coarse it would quickly destroy your shoes if you tried flip tricks with it.


In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.

It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
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