In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.

Alien Workshop is a Dayton, Ohio based company, established by Chris Carter, Neil Blender and Mike Hill in 1990. They have gone through several ownership changes, including a period of being owned and operated by Burton Snowboards, but have persevered and become one of the top skateboard brands today. Alien Workshop has faced several turbulent challenges with varying outcomes, however they have remained dedicated to providing a high quality, yet also affordable boards. We like Alien Workshop for their innovative designs and conscience effort to make a great board, that many can afford. Their high quality boards has allowed them to become one of the best rated skateboard brands today.


Browsing decks online is best when you're looking the actual brand's website, rather than a retailer that carries a lot of different brands. The company site usually gives you a taste of what the brand is all about, in addition to what their decks look like. A lot of brands have their own skateboarding teams. If you happen to like a rider on a team, that can give you a strong connection to a brand (and they'll probably have a deck with your favorite rider's name on it). You also might be drawn to a particular philosophy of the brand or a specific design or construction feature used on their decks. For example, some companies are known for killer graphics, and some play around with different materials to give their decks unique performance characteristics. 
It has been our great pleasure to work with Cara-Beth Burnside and Mimi Knoop to introduce many girls to skating, encourage those who were devoted to it, and help craft careers for hoopla's amazing and wonderful team. We are proud of what we did together to further women's skating. The hoopla team was filled with amazing skaters, each a star and inspiration.
Lol, to begin riding I got a target board and it has lasted 1 years so far for me. If you are smart you will start with one of these so that you can see if you will actually stick with skateboarding. It also comes completely put together so you don't have to struggle through the proses of making your board as a beginner although some might say that is an important thing to learn as a skateboarder, wich I also agree with.
Baker is a classic good old fashioned, anti-establishment skateboard brand.  Baker has a great professional team including founder Andrew Reynolds.  Reynolds is also heavily involved in other well-known skateboard brands like Deathwish, Emerica, and Shake Junt.  Notable street artist Neckface has a limited edition line of Baker decks that is one of the coolest in skateboarding in my opinion.
Skateboarder owned and operated is Magenta's mantra. “No middle-man or business-person involved,” it says on the brand's site, so you know what you're getting from this French brand is pure, uncut skate to the core. All of the art direction and graphics are done by co-founder and team rider Soy Panday, who has developed a unique artistic perspective for Magenta. You'll likely to see numerous skaters kicking around on Magenta boards in NYC these days, and with a strong offering of T-shirts, coaches jackets, caps, and a funny boxer short collab with Lousy Livin, there is plenty to appreciate.
In the skateboarding world, there is considerable shuffling of the famous top brands as not many of them manage to stay in the spotlight for long. This continuous reshuffling paves way for new skateboard brands to come into the spotlight. However, it is important to note that no two brands are the same and comparing them is difficult but the following list has been created by extensive research of the saturated skateboard market and features the best skateboard brands out there that you must give a try. 
Element, based out of Irvine, CA, is one of the cool skateboard brands today. They came in first on our list due to their quality boards, sustainable practices and the affordability they offer customers. They’re an environmentally responsible brand who creates their boards without causing any environmental damage. The Element team behind the company is comprised of a group of professional skateboarders who interact with a strong belief in the Element brand. They not only offer great products, but stand for an open minded and active lifestyle and have become one of the best skateboard brands in the world.
Founded in 2008 in Pennsylvania, Punisher’s goal has been to make graphically pleasing skateboards that have designs that resonate with the rider on a deeper level. Each artist is handpicked by Punisher to design an original, unique image that is then incorporated into the skateboard. The fantastic graphic designs combined with the quality of the skateboard itself make for a very personalized riding experience.
Pro Skateboarder, Jamie Thomas developed the Zero brand in Carlsbad, CA and has built it into one of the top skateboard brands. Though the Zero brand initially distributed clothing, it eventually evolved to boards designed to suit the need for any tricks performed. The Zero team is comprised of a close group of skateboard professionals that have turned their passion into a company dedicated to provide the latest in skateboard innovation and helped Zero Skateboards become a fantastic skateboard brand. Zero boards are great for maneuvers, stability and especially grinds, with their specially designed features. Their innovation and high-quality designs has made Zero Skateboards one of the good skateboard brands today.
Serving skateboarding since 1976, we now offer the finest complete range of skate products in the world, handcrafted to serve skaters from their first skateboard to the top professional level. Our mission is to make the best skate equipment you can buy. If you don’t already know what you want, let us help you select the skateboard components that will enable you to take your skating to the next level. Whether you’re a first-time customer or a loyal fan, we’re proud to serve you.

Many jurisdictions require skateboarders to wear bicycle helmets to reduce the risk of head injuries and death. Other protective gear, such as wrist guards, also reduce injury. Some medical researchers have proposed restricting skateboarding to designated, specially designed areas, to reduce the number and severity of injuries, and to eliminate injuries caused by motor vehicles or to other pedestrians.[102]


It’s a beautifully designed affordable skateboard that provides an optimum ride for both amateurs and pro riders. Its high-rebound, hand-cast polyurethane wheels are built to deliver best roll and grip during an action. Its 7.625 inches wide and 31.625 inches long top board offers ample grip and stable ride for the beginners who are still learning to stand while riding without any fear of slipping off the board. Its colorful screen-printed bottom lets you ride in style. It is built to meet demanding specifications.
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If what you want out of your first skateboard is something very stable to just get the feel of riding without the danger, the Atom Drop Deck is perfect. This is a longboard, meaning it’s perfect for longer rides and cruising around. The components are made to handle lots of wear and tear, and the low-ride deck makes you feel more in control, closer to the ground, and more stable.
The first thing to consider is what kind of skateboarding you want to do. Do you want to skate your local skate park and learn tricks? Do you want something for commuting across town or campus? Or, would you enjoy charging down hills at high speeds? Take a look at the options below and note which features work well for the type of skating you want to do.
Go for the low truck profile if you want to obtain additional stability when you do flip tricks. It also works well for small wheels. The mid-sized trucks are good for all-around use, especially in streets and parks. You can also choose the high-sized trucks that are good for carving and cruising, which is the reason why they are perfect for huge wheels.
Similar to sandpaper, grip tape, or “grip” as it’s commonly referred to, is applied to the top of your deck for traction. Grip gives you the friction you need to perform tricks such as ollies and kickflips. Not all grip tape is the same however. Each brand's products perform differently, so you may want to experiment with different brands to get a feel for what you prefer.
Phantom 2 trucks have a low profile, are lightweight and have a nice smooth edge for grinding. They also just look nice. The thing that sets Phantom trucks (both regular Phantoms and Phantom 2s) are their built in shock pads. Phantom calls it an "Impact Dispersion System," a 1.5 mm rubber shock pad built onto the bottom of the trucks. Shock pads help reduce stress from the trucks to the board.
Skateboarding, as we know it, was probably born sometime in the late 1940s, or early 1950s,[citation needed] when surfers in California wanted something to do when the waves were flat. This was called "sidewalk surfing" – a new wave of surfing on the sidewalk as the sport of surfing became highly popular. No one knows who made the first board; it seems that several people came up with similar ideas at around the same time. The first manufactured skateboards were ordered by a Los Angeles, California surf shop, meant to be used by surfers in their downtime. The shop owner, Bill Richard, made a deal with the Chicago Roller Skate Company to produce sets of skate wheels, which they attached to square wooden boards. Accordingly, skateboarding was originally denoted "sidewalk surfing" and early skaters emulated surfing style and maneuvers, and performed barefoot.[6][9][11]
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.
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