Skateboarder owned and operated is Magenta's mantra. “No middle-man or business-person involved,” it says on the brand's site, so you know what you're getting from this French brand is pure, uncut skate to the core. All of the art direction and graphics are done by co-founder and team rider Soy Panday, who has developed a unique artistic perspective for Magenta. You'll likely to see numerous skaters kicking around on Magenta boards in NYC these days, and with a strong offering of T-shirts, coaches jackets, caps, and a funny boxer short collab with Lousy Livin, there is plenty to appreciate.
Velocity Boards Retro Skateboards is a complete 22″ Banana Skateboard.  It includes 6″ Lightweight Aluminum Trucks, High-Speed ABEC-7 Bearings, High-Quality Wheels & Bushings and Hardware.  It has a Unique Textured Waffle Pattern on Deck and is designed for Maximum Grip.  The Deck measures about 22 x 6 x 4″.  It has a 6″ Truck Axle and a 3″ Truck Hanger.  It has a maximum weight capacity of  176 lbs. (80 kgs.).  It is great for all skaters who are 6 years old and above.  It has an Amazon rating of 4.7.

Skateboarding, as we know it, was probably born sometime in the late 1940s, or early 1950s,[citation needed] when surfers in California wanted something to do when the waves were flat. This was called "sidewalk surfing" – a new wave of surfing on the sidewalk as the sport of surfing became highly popular. No one knows who made the first board; it seems that several people came up with similar ideas at around the same time. The first manufactured skateboards were ordered by a Los Angeles, California surf shop, meant to be used by surfers in their downtime. The shop owner, Bill Richard, made a deal with the Chicago Roller Skate Company to produce sets of skate wheels, which they attached to square wooden boards. Accordingly, skateboarding was originally denoted "sidewalk surfing" and early skaters emulated surfing style and maneuvers, and performed barefoot.[6][9][11]
This is an interesting option because it is basically a hybrid between a blank and pro skateboard deck.  It’s like a pro board in that is has a “brand” and logo, but the cost is similar to blanks and they don’t sponsor the same quantity and caliber of professional skaters that other pro brands do.  While the logo is really cool and the rest of the parts seem to be high quality, you may not get the same brand recognition with Punisher as you would with other brands like Element or Toy Machine.  This deck is also 7.5″ which makes it a great choice for a younger beginner.  This is the perfect beginner skateboard for someone who doesn’t really care about the brand name, but still wants the style and performance of an above average professional skateboard.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
There is one question that one or another might have had in mind before: What is the best skateboard deck brand? Unfortunately, we don’t have a satisfying answer. But we did our very best and moved mountains by coming up with a very complex formula that takes sold decks, brand shop visits, search queries and lots of other fripperies into consideration to display a list of your favourite skateboard brands of 2017.
Powell Peralta has gained increasing popularity in the 1980s, when skateboarding became an increasingly more sought-after action sports. Since then, they have been developing skateboards tailored to customers, taking reviews and critiques into consideration every time they were building a new model. The Powell Golden Dragon is a direct result of such careful consideration and tailored-modeling.
The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
After leaving long time sponsor Birdhouse due to a feeling of dissatisfaction at the manner in which he himself was being marketed as a pro skater, Andrew Reynolds joined forces with a group of similarly aged pro skaters, who at the time, all lived close to each other in Huntington Beach, California in the Warner Ave housing complex and resolved to turn what had formerly been a loosely affiliated crew into a skateboard brand. Reynolds approached Tony Hawk and Per Welinder, owners of Blitz Distribution (and distributors of Birdhouse) with his idea and, rather than losing Reynolds completely, Blitz Distribution agreed to assist Reynolds with Baker and to distribute it.
Huf has come a long way since its humble beginnings slinging the best sneakers and streetwear in San Francisco's Tenderloin District. Keith Hufnagel and his team quickly outgrew the boutique niche and have becomea full blown skate apparel and footwear brand. Today Huf has a stacked teamed (including low-key legends like Joey Pepper, who recently got a signature shoe), a wildly popular range of product (weed socks, anyone?), and some hefty celebrity co-signs.
Rodney Mullen and Marc Johnson originally formed Enjoi Skateboards, one of the most innovative skateboarding brands. With the help of other professional skateboarders, they created the infamous “A-Team”, a group of skateboarders representing Enjoi. They have seen many changes over the years and have said goodbye to many great members of the Enjoi team. However, the one consistent trait is that they have continued to stand behind their signature panda boards, which are unique to other skateboarding brands. This is an all-around good brand providing quality boards great for beginners, which makes them a great skateboarding brand.
Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High.[8] Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries.[26] This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.[8][76][77][78][79][80]

The nose and tail of a standard skateboard curve upward slightly to make tricks easier to perform. On most decks, the nose and tail are shaped slightly different. The nose is usually wider, longer and steeper than the tail which aids in nose-based (nollie) tricks, and also helps you differentiate the nose from the tail. Some shaped boards have very different nose and tail dimensions, and some old school boards lack noses all together.


If you’re a beginner and you want a board that gives you a little of everything to discover, you cannot go wrong with this ENJOI board. You get everything you need, all ready to go out of the box, and made with professional-grade components. The ENJOI also earns points for having that classic cool artwork on the deck that makes it fun to show off at the park.
Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.

Thunder trucks are solid, with some great innovations. Thunder's light truck range claims ​to be the lightest available, with the quickest turning. Thunder's team is also pretty impressive, with Thomas, Appleyard, Marks, Steamer, Ellington. The list is actually pretty huge. If having a lot of pros ride the same trucks as you is important (which isn't a bad idea - these people are skating in competitions, and want the best!), then take a look at Thunder.
I have a dream to hook up some of the world’s best skateboarders, and make everybody know and love this awesome sport! So, in the summer of 2017, I launched SkatesZone with little more than a dollar and want it to become an interesting place for all skaters where you can find a plenty of skateboards information, tips & tricks, instructions, and more.
Another great pro option, Element is definitely one of the top 3 brands in skateboarding.  This deck is also slightly slimmer than the Enjoi deck above so it would be an even better choice for someone with small feet or who is very young.  This board has an iconic look that will be recognized by most skaters, and it has the quality to last much longer than most other skateboards on the market.

Bearings are rated by the ABEC scale (1-9), which has nothing to do with skateboarding. Manufacturers know skaters believe higher ABEC ratings mean faster bearings. They do not, and you won’t find high-quality bearings on off-the-shelf skateboards. Most of these completes are slow. Make a bearing upgrade a top priority. Good bearings can make almost any skateboard fast. This article by longtime pro Anthony Pappalardo gives an insider’s perspective on bearings.
Girl skateboards are know for their witty graphics and high quality canadian maple decks. This specific complete features Mike Carroll’s pro deck and it comes fully assembled directly from the manufacturer (Girl).   The reason this is such a great option for beginners is that all parts of this complete are truly pro quality and it’s built to last.  The width is also perfect for all ages and shoe sizes at a moderate 7.8″.  Definitely a great skateboard for beginners if you like the graphic and logo.

Hanna-Barbera, DC Comics and Todd Francis – at Almost, childhood dreams come true. But on the top sheet, however, is no place for childishness: Willow, Haslam, Song, Mullen and Co. are ripping it on these decks and can hardly be surpassed in ability. To provide the needed strength for the guys Almost has invented the innovative Impact Technology. The two lost places are a minor matter because Almost makes their own thing anyway. Up to 8 layers are available from 62.99 € | 55.00 GBP!

Camber & Rocker: The camber skateboards are the ones with a raised middle while rockers have dropped middle. The angle you get with camber and rocker is pretty mellow. However, the difference in shape dramatically affects the flex of your deck. Since most of the decks come with a neutral deck camber, you can still find some cruisers and longboards who feature a camber—style deck. Needless-to-say, decks having positive camber have more flex because of the higher center of gravity. In case of rocker decks, the center of gravity is low and have a sloped shape which the riders love.
Bearings are rated by the ABEC scale (1-9), which has nothing to do with skateboarding. Manufacturers know skaters believe higher ABEC ratings mean faster bearings. They do not, and you won’t find high-quality bearings on off-the-shelf skateboards. Most of these completes are slow. Make a bearing upgrade a top priority. Good bearings can make almost any skateboard fast. This article by longtime pro Anthony Pappalardo gives an insider’s perspective on bearings.
In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
Isle is much newer to the game than a lot of the other brands mentioned on the list, but that doesn’t mean they don’t deserve the same respect. Drawn straight from the mind of skateboarder Nick Jensen, a London native with the eye of a true artist, Isle’s graphics could just as easily be hanging in a museum rather than in skate shops. Jensen’s creative process involves him sculpting, painting and photographing every board graphic himself in his own studio, manipulating each art piece to work as a graphic. Isle offers one of the most well developed brand images in skateboarding, due in big part to the fact that it is literally an outlet of one man’s own rampant creativity.
The brand directs their concentration on towards freerides, carves, and downhill rides for all levels. Rayne offers one-offs and protos in their sales. The boards from Rayne in our observation can ride with double kicks, pushers, dancers and cruisers. You can entrust in the authenticity and progression of Rayne since their foundation dated back in 2004 and has not failed any of their fans.

No longer number one but still quite close: EMillion SkateboArts land on the second place this year, which is more than respectable regarding the competition. The Bavarian brand stands for quality, artistic designs and a motivated team, which is also represented by skatedeluxe team rider Ben Dillinger. EMillion decks are available from 49.99 € | 40.00 GBP!
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
As the name implies, pro skateboard decks are decks made by well-known skateboard brands that typically feature graphics or logos related to a specific team rider.  Usually, pro decks are more expensive than team decks of the brand and much more expensive than blank decks.  The increased cost goes to the pro skater and it’s a way for the buyer to support their favorite skaters and brands.  Pro street decks are almost always Canadian maple, besides a few carbon fiber exceptions and they are the most commonly purchased decks see in skateparks and on the streets worldwide.
Pro Skateboarder, Jamie Thomas developed the Zero brand in Carlsbad, CA and has built it into one of the top skateboard brands. Though the Zero brand initially distributed clothing, it eventually evolved to boards designed to suit the need for any tricks performed. The Zero team is comprised of a close group of skateboard professionals that have turned their passion into a company dedicated to provide the latest in skateboard innovation and helped Zero Skateboards become a fantastic skateboard brand. Zero boards are great for maneuvers, stability and especially grinds, with their specially designed features. Their innovation and high-quality designs has made Zero Skateboards one of the good skateboard brands today.
It’s long deck and premium bearings will give you the ease of pushing which will help you to tear out of around- town traveling. It has a unique shape of the perimeter which offers you 9.6 inches of leverage per turn. Can you imagine it? It also helps you to eliminate the wheel bite. This board has a maple covered deck that will certainly catch the attention of others. It is almost impossible that you cease to enjoy the splendor and elegance of this board. Furthermore, along with your stylish longboard, 245 mm axles are incorporated.
What’s important to consider here is choosing the length based on your riding needs. You might be a street rider and love to do some tricks. You probably need a short board with a narrow profile. Whereas the longboard is only recommended if you are a professional skateboarded and love to cruise around the town and want to improve your balance and stability.

Using 12 years of experience in manufacturing skateboards, Penny Skateboards was created to offer the skateboarding community high performance and high quality plastic skateboards. The brand focuses on creating each Penny skateboard with attention to detail and with the best raw materials. Not only are they meant to look good, but are meant to work just as good if not better.
As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.[83][83][84][86][87]
Well know for their creative cartoon graphics and high-quality deck construction, this Toy Machine complete is another great starting skateboard for beginners.  This deck is slightly larger than 8″ so it would be perfect for adults or people with larger feet who want a more stable ride.  This setup is another good example of generic parts with a pro quality deck for a very reasonable price.  A great option for a beginner who loves the logo and graphic, but wants to save money on the less important parts until they decide they want to take their skating the to next level.
After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.

Navigator is a newer truck company and may be hard to find (the Navigator site has a store locator that should help). I've listed them here because they have some unique features on their trucks. For example, they have a special addition beneath the baseplate that holds the kingpin in place so bushings can be replaced without taking the trucks off of the skateboard. Also, Navigator is the only truck company that pins their axles, so they can guarantee their axles will NEVER slip! The Navigator site lists many other features - take a look and see what you think.
Another bonus of shopping at an actual skate shop is that you get to see what the boards look like in person. Most skate shops will have a cool wall of boards, and it's fun to just stand there and look at all the graphics. If one jumps out and grabs you, then you can ask the shop owner about the brand, and whether it's a good one. There's nothing wrong at all with buying a skateboard deck because you like the graphics!

In the past decade, I have begun seeing the emergence of skate decks being totally or partially made from carbon fiber or other metal materials instead of solely wood.  These decks typically last longer than regular wooden decks and aren’t prone to chipping or breaking like most made from wood.  The drawback to these materials is that they tend to feel “stiffer” than traditional wooden decks and experienced skaters may feel they are heavier and harder to do tricks on.  Carbon fiber decks are also more expensive, but this additional cost may be worth it if you tend to break decks easily.  Some brands also offer warranties against breakage under normal conditions for carbon fiber decks if you are worried about breakage.
Whilst this A – Z is by no means exhaustive and there are many brands, both new and old that are not included, we feel that this cross section of companies represents a selection of some of the best choices out there today. The following list of 29 skateboard brands, beginning with Alien Workshop and ending with Zero, covers a huge range of the alternatives within the current market and will hopefully act as a handy guide to those dipping their feet into our world for the first time.
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