This period was fueled by skateboard companies that were run by skateboarders. The focus was initially on vert ramp skateboarding. The invention of the no-hands aerial (later known as the ollie) by Alan Gelfand in Florida in 1976,[39] and the almost parallel development of the grabbed aerial by George Orton and Tony Alva in California, made it possible for skaters to perform airs on vertical ramps. While this wave of skateboarding was sparked by commercialized vert ramp skating, a majority of people who skateboarded during this period didn't ride vert ramps. As most people could not afford to build vert ramps, or did not have access to nearby ramps, street skating increased in popularity.
Skateboarders like things that aren't skateboarding, too, you know. Camping, fishing, motorcycles… Uh, skateboarding? Crap. Whatever. Pro skater Adrian Lopez founded Loser machine and the Dark Seas Division as a way to explore other facets of the culture through cool clothing. Loser Machine is a complete collection that goes far beyond that typical tees, jeans, and hats formula that many skate apparel brands rely on—leather motorcycle gloves, denim vests, and floral print button-downs are all evidence that this is a well-conceived project from a skater with good taste.

In 1976, skateboarding was transformed by the invention of the ollie by Alan "Ollie" Gelfand. It remained largely a unique Florida trick until the summer of 1978, when Gelfand made his first visit to California. Gelfand and his revolutionary maneuvers caught the attention of the West Coast skaters and the media where it began to spread worldwide. The ollie was adapted to flat ground by Rodney Mullen in 1982. Mullen also invented the "Magic Flip," which was later renamed the kickflip, as well as many other tricks including, the 360 Kickflip, which is a 360 pop shove-it and a kickflip in the same motion. The flat ground ollie allowed skateboarders to perform tricks in mid-air without any more equipment than the skateboard itself, it has formed the basis of many street skating tricks. A recent development in the world of trick skating is the 1080, which was first ever landed by Tom Schaar in 2012.[73][74]
Skateboarding, in one form or another, has been around since the late 1950’s when the first brave pioneer first attached roller skate wheels to a piece of wood. As skateboarding progressed to mimic surfing, skateboards evolved with the style of riding. Skateboards grew and changed shapes as riders experimented with everything from plastic to fiberglass to aluminum constructions - all in an effort to push what was possible. Like most sports or art forms, progression is at the heart of skateboard innovation.
In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions. 
FTC was cool before there were skate and hype blogs around to tell you that they were cool. Mastermind Kent Uyehara built his brand from the back of a sporting goods shop into an international symbol of cool, with franchise locations in Sacramento, Tokyo, and Barcelona. FTC isn't just the go-to spot for skate gear in those cities-it's a full-blown brand that any skater would be proud to wear.
In an industry as diverse as skateboarding, the sheer number of skateboard brands on the market can be bewildering. With a seemingly never-ending amount of new brands emerging, alongside the numerous pre-existing ones, the market can certainly appear over crowded and confusing at times, which is hopefully where this list of some of our favourite skateboard brands comes in.

“They built the industry before they built their business,” said Denike who became one of the early product testers as a 15-year-old when he was approached by Novak and Shuirman in a skateboard park. “It was just raw entrepreneurial spirit. They took it from a fad to an actual business and, as a group, decided they were going to focus on growing the industry. If they were good businessmen, they would get a piece of that pie.”
If you are a beginner, the best thing you can do before you buy a board is to ask yourself what kind of skateboarding you want to do. Do you want to go cruising around a mostly flat area for fun? A longboard may be the best choice for you. Are you interested in learning tricks and stunts? A double-kick skateboard may be the best option. A classic skateboard is perfect for the rider that isn’t really sure what they want just yet.
The Atom has also improved its position from 4th to 3rd in 2018. You can trust these Longboards. They are continuously improving their product quality and increasing communication with general and potential customers. Correspondingly, they provide an opportunity for customers to select from a wide range of style, color, design and price to the customers. If the improving rate becomes constant, it will quickly switch to the upper position immediately.
The fact that it has nice and attractive prints also makes it a fashion skateboard. You can use it to show not only your passion in the sport but also your fashion sense. It is also equipped with a high-density emery surface known for being both waterproof and non-slip. With that, you have a hundred percent assurance of your safety when you are riding on it.
Today's skateboarders are founders in this sport—they're pioneers—they are the first. There is no history in Skateboarding—its being made now—by you. The sport is being molded and we believe that doing the right thing now will lead to a bright future for the sport. Already, there are storm clouds on the horizon with opponents of the sport talking about ban and restriction.[16]
Toy Machine is an Ed Templeton company and one of the best skateboard companies of its time. Ed is an Orange County original skater and developed the board he wanted to skate on, thus creating the Toy Machine Brand. Though the Toy Machine team has seen many changes, it has always held onto professional skaters that can provide insight in the latest needs of boards. Toy Machine skateboards are known for their signature monster graphics, which have made them a top skateboard brand.
The skateboard has a solid and stiff mini-deck, which is around 22 inches and constructed out of 100% plastic material. Such deck is very lightweight. It is only four pounds but you have an assurance that it can handle up to 198 lbs. of weight. You will also fall in love with the board as it comes in 23 graphics and colors, so picking a favorite is much easier.

Founder Richard Novak is also widely credited as creating the skateboard industry as we know it today by establishing skateboarding as a separate culture and business by wrestling the sport away from the control of the roller-skating industry in the early 1970’s and promoting it through sponsoring events, supporting the nascent skateboard magazine culture, pioneering technologies within skateboard, truck and wheel construction and establishing the edgy cultural identity of skateboarding from the very beginning.


The hoopla team helped to publicize just how well women can skate, and helped to create an onramp to skating's main road. Young girls and women have taken this opportunity so seriously, that they are no longer content to be part of a separate but equal skate community. In this era of the "Me Too" movement, shattered glass ceilings, and equality of pay, women have chosen to participate on each major company’s skateboard team, instead of supporting brands like hoopla, created just for women.
You’re just looking for a quality skateboard to buy for a beginner (either you or someone you know), but you have no idea where to start.  You see bearings, hardware, wheels, decks, and trucks being advertised but don’t want to spend hours researching which individual part to buy.  This is how I felt when I was first looking to but a complete skateboard for my nephew for Christmas many years ago. I wanted something that he would love, but also that was safe and would not break the bank.  After researching and making a decision I thought it would be useful to share this information with others who may be in a similar situation.
In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
In the skateboarding world, there is considerable shuffling of the famous top brands as not many of them manage to stay in the spotlight for long. This continuous reshuffling paves way for new skateboard brands to come into the spotlight. However, it is important to note that no two brands are the same and comparing them is difficult but the following list has been created by extensive research of the saturated skateboard market and features the best skateboard brands out there that you must give a try. 

Last year, Element didn’t even make it to the top 3, but in 2016 it reached the top and therefore is our top skateboard deck brand on skatedeluxe! We can only congratulate! Even after 24 years the old hand of the skateboarding industry, which was founded in 1992, does not forget how to provide you with decks that push tears of joy out of your feet. What to expect for 2017? A big anniversary! Can’t wait for that! Get your new Element deck from skatedeluxe starting at 59.99 €| 50.00 GBP!
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
Somehow, in the great effort to fight societal conformity, skateboarding always manages to create its own conformity. Trends in styles of skating and fashion come and go. A brand gets hot for a year or two because it's on trend, then it fades to make way for the next thing. Welcome Skateboards doesn't give a fuck about all that. Yes, they are a little weird. The graphics are vaguely Illuminati, and they can't seem to make a normal shaped deck, but that's just Welcome doing its own thing, and who wouldn't welcome that?
Powell has made sure to provide their customers with more than one design of one of their most sought-after skateboards. The Golden Dragon 2 is very similar to its predecessor, the Golden Dragon and is just as reliable as its sister model. When it comes to skateboarding, you can’t ask for a better board than the Golden Dragon 2. It’s durable, firm and thanks to the concave skateboard deck design, will allow you to do many tricks. Tricks, that other boards could possibly not support as well.
Wedding Rodney Mullen‘s decades of technical experience regarding board shaping, concaves and the technical minutiae of skateboard manufacturing, (along with his huge fame and celebrated status as the father of modern street skating), with Daewon’s irrepressibly enthusiastic persona and supernatural skateboard talents, Almost was, from the outset, a brand predicated on celebrating the ‘fun’ side of skateboarding whilst simultaneously pushing the technical parameters of what could be done.
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