Goldfish and Mouse established Girl’s video aesthetic with numerous movie skits inter-cut with the skating, including the infamous Eric Koston as Charlie Chaplin skit. Pioneering skate photographer and film-maker Spike Jonze (also responsible for Blind Skateboard’s Video Days) as a part-owner of Crailtap has been involved in the making of all of their videos to date and it is his cinematic approach that lends Girl’s video output its uniqueness.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.