Thunder trucks are solid, with some great innovations. Thunder's light truck range claims to be the lightest available, with the quickest turning. Thunder's team is also pretty impressive, with Thomas, Appleyard, Marks, Steamer, Ellington. The list is actually pretty huge. If having a lot of pros ride the same trucks as you is important (which isn't a bad idea - these people are skating in competitions, and want the best!), then take a look at Thunder.
Group spirit supposedly influences the members of this community. In presentations of this sort, showcasing of criminal tendencies is absent, and no attempt is made to tie extreme sports to any kind of illegal activity. Female based skateboarding groups also exist, such as Brujas which is based in New York City. Many women use their participation in skate crews to perform an alternative form of femininity. These female skate crews offer a safe haven for women and girls in cities, where they can skate and bond without male expectations or competition.
Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.
FTC was cool before there were skate and hype blogs around to tell you that they were cool. Mastermind Kent Uyehara built his brand from the back of a sporting goods shop into an international symbol of cool, with franchise locations in Sacramento, Tokyo, and Barcelona. FTC isn't just the go-to spot for skate gear in those cities-it's a full-blown brand that any skater would be proud to wear.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.