The wheelbase of a skateboard deck is the distance between the centers of the inner most truck mounting holes. This distance ranges between 13.5 to 16 inches and is generally proportional to the deck length on standard popsicle decks. Some specially shaped boards and cruiser decks have differing length/wheelbase ratios. Wheelbase can impact stability and turning radius, but the effect is often subtle and not a major concern for a beginner.
If what you want is the classic skate park skateboard that you see teens riding around all day, the MINORITY is the board for you. This is an extremely sturdy and durable board that can hold up to 220 pounds, and is made for trick riding especially. The strong trucks, medium concave shape, and high-rebound bushing all make this a fantastic board for ramps, pools, and street riding.

The fact that it has nice and attractive prints also makes it a fashion skateboard. You can use it to show not only your passion in the sport but also your fashion sense. It is also equipped with a high-density emery surface known for being both waterproof and non-slip. With that, you have a hundred percent assurance of your safety when you are riding on it.
So now that you have an idea of what size and shape board you like, it’s time to choose a brand. A popular size is an 8.5 skateboard deck. If you were looking for a size 8.5 skateboard deck, you could narrow the decks offered on CCS.com to fit in the 8.25 - 8.5 range. This will show you all the boards in that range, and significantly reduce the boards you have to look through. Now, if you don’t have a preference on board brands, find a graphic you like and you’re all set. If this is your first skateboard or are still learning about what wood and brands you prefer, we recommend checking out a CCS Skateboard. They give you a bang for your buck, that's for sure.
Here's some general guidelines to get you started: Narrower decks are lighter and easier to flip, but you’ll sacrifice some stability. Wider boards are more stable but are heavier and slightly less ideal for some tricks. Skaters who like flip tricks, manuals, ledges, and flat bars usually prefer boards on the narrower side of the spectrum (7.75 – 8.25 inches). Those who skate big bowls, hand rails, or like to jump down large gaps at high speeds are usually more comfortable with a larger board (8.25 – 9.0 inches).
Founded by English freestyle skater, engineer and skateboarding entrepreneur Jeremy Fox in 1987 (Fox is also reputed to be the first person to import skateboard specific footwear ‘Pro-Keds’ into the UK) Deathbox in its heyday was one of only a handful of European brands that ever controlled enough market share to be a significant player in the skateboard industry.
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It’s long deck and premium bearings will give you the ease of pushing which will help you to tear out of around- town traveling. It has a unique shape of the perimeter which offers you 9.6 inches of leverage per turn. Can you imagine it? It also helps you to eliminate the wheel bite. This board has a maple covered deck that will certainly catch the attention of others. It is almost impossible that you cease to enjoy the splendor and elegance of this board. Furthermore, along with your stylish longboard, 245 mm axles are incorporated.
In 1975 skateboarding had risen back in popularity enough to have one of the largest skateboarding competitions since the 1960s, the Del Mar National Championships, which is said to have had up to 500 competitors. The competition lasted two days and was sponsored by Bahne Skateboards & Cadillac Wheels. While the main event was won by freestyle spinning skate legend Russ Howell,[30][31] a local skate team from Santa Monica, California, the Zephyr team, ushered in a new era of surfer style skateboarding during the competition that would have a lasting impact on skateboarding's history. With a team of 12, including skating legends such as Jay Adams, Tony Alva, Peggy Oki & Stacy Peralta, they brought a new progressive style of skateboarding to the event, based on the style of Hawaiian surfers Larry Bertlemann, Buttons Kaluhiokalani and Mark Liddell.[32] Craig Stecyk, a photo journalist for Skateboarder Magazine, wrote about and photographed the team, along with Glen E. Friedman, and shortly afterwards ran a series on the team called the Dogtown articles, which eventually immortalized the Zephyr skateboard team. The team became known as the Z-Boys and would go on to become one of the most influential teams in skateboarding's history.[27][33][34]
With distinctive graphics, often touching upon controversial issues such as racism with American society such as the infamous Jim Thiebaud ‘Lynch the KKK’ graphic designed by Natas Kaupas and Kevin Ancell, and classic Jeff Klindt graphics such as the James Kelch ‘James’ board, which was recently re-released, Real’s aesthetic has always been instantly recognisable.
Aside from keeping the more fashion-oriented side of skateboarding placated with ultrasoft crewnecks and clean 6 panel caps, Dime keeps the side of skating focused on actual footage and hijinks fed through their Instagram and Snapchat accounts (@dimemtl), where they post their day-to-day in Montreal doing what skateboarders do best: having fun with their friends.

The Powell Golden Dragon 2 Skateboard is an affordable and complete skateboard for the beginners and also for the advanced skaters.  It has high-rebound, hand-cast polyurethane wheels to give you a great roll and grip.  It measures 7.5 inches wide with a colorful screen-printed bottom.  It is made in China and has an average rating of 4.2 on Amazon.
As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
A Maplewood board embellished with polyurethane coating can hardly describe the liveliness of the game combined with the names of professional skateboarding brands. Considering, skating as mere sports equipment can divulge you into a wrong dimension. We believe whether you choose among the professional and impulsive skateboard shoe brands or best skateboard decks brands, commitment towards the sport can make you rule the ambience.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.
Amazing! Great pop and amazing concave. Last for a long time as long as you don't get the bamboo board. They have an earthy style like element, but with a better board quality. The only reason they are not #1 is because they aren't as well known. You cannot snap these boards! I have skated them for a couple of years because they are so good. BUY ELEMENT BOARDS! You wont regret it.
Proper skateboard wheels are made out of polyurethane with minimal additives. Toy skateboard wheels can be made of plastic or a low quality poly mix which leads to poor performance in the best case and even outright dangerous situations with cracked wheels in the worst case. This is a case where brand recognition and reputation can come into play. 
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.

The average width of decks available in skateboards is eight inches, however; there are many different varieties available as well. A wider deck provides you better balance as compared to slimmer kinds but it does not allow you to perform skateboard tricks. Decks come in a variety of materials that include wood, fiberglass or carbon. Considering the price, plastic decks come cheaper, but if we will consider quality then other options though more expensive will prove worthwhile.
One of the earliest sponsored skateboarders, Patti McGee, was paid by Hobie and Vita Pak to travel around the country to do skateboarding exhibitions and to demonstrate skateboarding safety tips. McGee made the cover of Life magazine[21] in 1965 and was featured on several popular television programs—The Mike Douglas Show, What's My Line? and The Tonight Show Starring Johnny Carson—which helped make skateboarding even more popular at the time.[22][23][24] Some other well known surfer-style skateboarders of the time were Danny Bearer, Torger Johnson, Bruce Logan, Bill and Mark Richards, Woody Woodward, & Jim Fitzpatrick.
In this in-depth guide, we’re going to cover how to choose the best skateboard for beginners, and review the top five beginner skateboards on the market right now. We’ll talk about how to choose the right size, what parts of a skateboard you should pay attention to, how to choose the right shape, choosing the right wheels, and more. First, let’s talk about the top five skateboards for beginners.

That Captain America-esque deck, though, is where the real magic happens. It uses Plan B’s Blk Ice tech, which means it’s lighter than your average board, stronger than standard 7-ply maple, and it’s built to slide and pop like no other without any need to add wax. This also makes it more consistent; no extra slippery or sticky spots, just a smooth ride.
To help you decide what designs you like most, we included various patterns and printings in our review section. From cherry blossoms to fiery dragons, from checkered boxes to padded pugs, there is a lot to explore. You have to remember that you will be using this skateboard for years/months to come. Therefore, it’s important to choose a design that you think is cool, not a design that will look cool to others!
Blank decks have no graphic on them and are typically priced very reasonably.  Blank decks are usually colored a solid color or may even be made of unpainted wood.  Historically blank decks have gotten a bad reputation for poor quality, however, there are a few brands of blanks today that are very similar in quality to pro boards and much more affordable.  The downside to buying a blank complete with all blank parts is the lack of style and customization when compared to a pro deck.  Also, blank skateboards may vary in quality from batch to batch, so it may be hard to find the same blank skateboard if you want to buy another one.  Overall, blank skateboards can be a solid option if you have a tight budget and the person you are buying for doesn’t really care about the logo and brand.
It comes with a plastic board deck, which is small in size, making it ideal for riders who need a really sturdy skateboard. It is more suitable for both experts and beginners who want to learn new tricks in skateboarding. The fact that it is stable and small makes it good for kids, too. It promotes ease in riding and controlling it in a crowded street. This complete skateboard is lightweight, too, allowing you to carry it almost everywhere.
Now venturing into making boards through a sister company Jamaica after running a line of them under their own Bronze name, Bronze has not slept after catching their first break of success. They recently collabed with Palace on a collection that instantly sold out, and have already dropped the successful first half of their collaboration with HUF. Keep an eye out for the second installment of that coming soon.
Powell Peralta has gained increasing popularity in the 1980s, when skateboarding became an increasingly more sought-after action sports. Since then, they have been developing skateboards tailored to customers, taking reviews and critiques into consideration every time they were building a new model. The Powell Golden Dragon is a direct result of such careful consideration and tailored-modeling.
This board is an excellent option for beginners because of its simplicity and durability. The lightly concave design allows for simple turns but doesn’t require the rider to be an excellent navigator. You can start off riding this deck down the street and use it as you learn ollies, kickflips, and how to drop in to a half pipe. It will withstand it all and look good doing it.
A cruiser board is just that, a board that’s ideal for cruising across town. Cruiser boards have kicktails and are usually about the same size as “popsicle” decks, but with more variety in shapes. Cruisers are ideal for getting around because they are lighter and more nimble than larger longboards, allowing you to bob and weave through urban obstacles. Uniquely shaped cruiser decks have also become popular for transition skating because they add style and flavor without having a strong affect on the way the board skates.

Krown Rookie complete skateboards are a prime example of a product that is well liked, and of great quality. Just like with the previous Krown product we discussed, the company has given us several colors of the product o choose from. This is a great addition, since it helps riders personalize their rides whichever way they want. It also limits the possibility of running into someone that is sporting the same skateboard at you!

The Quest can be considered as the best improving Longboard brand because in 2014 it was in the 4th position, whereas in 2018 it is in 2nd place. This is a good improvement for a Longboard brand in these competitive days! Even though it is now in 2nd place, it has a little gap with Sector 9. They mainly focused on the customer’s needs by collecting client opinions. They have been improving the size, quality, performance, speed, design, and color of their longboards.
Made with bamboo and fiberglass, this board is tough, flexible, and ready for anything. The construction is designed to feel and act like a snowboard. The drop-through design is perfect for freestyle longboarding, commuting, carving, pumping, and more. It gives you better stability and more wheel clearance. The board is definitely best designed for carving but tricks and kicks are easily done as well.

There were several artistic skateboarding pioneers that had an influence on the culture of skateboarding during the 1980s, that transformed skateboard-deck art like Jim Phillips, whose edgy comic-book style "Screaming Hand", not only became the main logo for Santa Cruz Skateboards, but eventually transcended into tattoos of the same image for thousands of people and vinyl collectible figurines over the years.[93][94][95] Artist Vernon Courtlandt Johnson is said to have used his artwork of skeletons and skulls, for Powell Peralta, during the same time that the music genres of punk rock and new wave music were beginning to mesh with the culture of skateboarding.[8][96][97] Some other notable skateboard artists that made contribrutions to the culture of skateboarding also include Andy Jenkins, Todd Bratrud, Neil Blender, Marc McKee, Tod Swank, Mark Gonzales, Lance Mountain, Natas Kaupas and Jim Evans.[98][99]
Peralta put together the Powell skate team under the Bones Brigade moniker, employed the services of photographer, artist and visionary C R Stecyk III and was the talent scout responsible for bringing skaters such as Tony Hawk, Rodney Mullen, Lance Mountain, Mike Vallely, Guy Mariano, Tommy Guerreo and inventor of the ollie Alan ‘Ollie’ Gelfand, (amongst many others) to the attention of the global skateboard community.
You can get a lot of advice (and maybe too many opinions) from fellow skaters. Some of it might not be as informed or educated as a shop owner's (and some might be flat-out bad advice), but it should at least be sincere! If you don't have a local skate park, or are too uncomfortable to walk up to people and ask, you can also ask around on a skateboarding forum. People there will be more than happy to tell you what they think about deck brands.
Another great pro option, Element is definitely one of the top 3 brands in skateboarding.  This deck is also slightly slimmer than the Enjoi deck above so it would be an even better choice for someone with small feet or who is very young.  This board has an iconic look that will be recognized by most skaters, and it has the quality to last much longer than most other skateboards on the market.
Skateboarding has become a very popular means of transport over the years. Skateboards are great, no matter if you’re a student looking for a product to help you get around, a mother of two or just a skateboarding enthusiast. Getting around can be tricky, especially if your city is packed with traffic and fumes, and you don’t want to add to the problem. If you don’t mind cruising on the side of a pavement or a relatively clean road, skateboards can be a great way to have some fun and experience a new hobby.
This deck is 6-inches-by-22.5-inches with that classic cruiser shape. The board is made with 6-ply bamboo and maple construction, which is lightweight, flexible, and eco-friendly. Bamboo Skateboards claims this board has a turning radius not seen in most mini decks. The small, blank deck is heavy duty and durable in a way not all mini cruisers are. This non-carbonized board is ready for you to slap on the grip tape and artwork you want and then get riding.

For those of you who don't know, Mark Gonzales isn't just an artist who occasionally pens logos for Supreme. He's a bonafide legend, as an artist, a skater, and a personality. His brand Krooked is a perfect expression of that, with art direction from the man himself, and a videography of skate flicks that includes essential viewing Gnar Gnar, Kronichles, and Naughty. Supreme may top Krooked on this list, but true Gonz stans will always represent with Krooked.

The list of five best skateboards for beginners will give you a good idea on how to choose the best skateboard for beginners. You can ask assistance from the professional for the tips and tricks to becoming a pro. A good quality skateboard built for beginners can help you learn to ride a skateboard easily and once you are pro, you can advance to intermediate or pro and purchase skateboard for your level. It is an exciting outdoor sport enjoyed by thousands around the world and can serve as a commuting facility to your school, college or workplace.
The ENJOI line of skateboards is made to professional standards, which means that not only are you getting a durable ride, but you’ll also get a skateboard made to handle a lot of situations. You can ride this board on the street, at the skate park, on trails, and more. These decks are made with a very consistent method that is ideal for trick riding, especially.
You may think that this is a cheap board with a low quality. If you are, then you are certainly wrong, my dear. It has soft wheels which will help you to get stability when riding. It also takes less effort to push the board because the deck is low compared to the other boards. Henceforth, it is the most comfortable board to ride for the beginners.

The wheels of your skateboard can greatly affect your ride in numerous ways, such as the speed, your ability to take control of the skateboard’s movements, and what you feel while riding the board. The good news is that they come in various sizes, levels of durability, and colors, allowing you to pick one that suits your skateboard preference and style.

This is the way most serious skateboarders buy new skateboards.  In some cases they choose different brands for the wheels, bearings, trucks, deck, and hardware and customize it to their own unique style and preferences. The benefit to buying part like this you can replace only certain parts that are worn down and you have more control over each aspect of your skateboard.  I recommend this approach to intermediate and advanced skateboarders who want to experiment with different brands and styles.   However, if you are looking to try skateboarding for the first time or buy it as a gift for someone else I would recommend buying an already assembled complete skateboard.
The main feature of this longboard is its attractiveness. The color of the board is very vivid and pleasing. Also, the smoothness of the longboard is so much striking. Another unique thing that you will find with this longboard is its wheel bite is zero percent. If you want to attract the attention of the people with your longboard while spending reasonable money, this longboard is the best choice for you. Amazingly, even after one or two years, you will not find any crack on the board.

Let's be clear: Mike Carroll and Rick Howard are legends and modern skating wouldn't be shit without them. There. When the two good pals left Plan B to start their own brand in 1993, skateboard history was made. Girl and Chocolate are separate brands, but they act like two sides of the same family, and after 20 years making decks and apparel for skateboarders, the clan is stronger than ever.
Regardless of your skating ability or style, CCS is the definitive place for the best skateboard decks around. With hundreds in stock, take your pick from some of the sickest decks available! Alien Workshop, Baker, Deathwish, Element, enjoi, Girl, Welcome. WKND, Santa Cruz, Primitive, and Real are among the most popular offered. Additionally, notable brands such as Almost, DGK, Flip, Krooked, Alien Workshop, Skate Mental, Zero, Creature, and Chocolate are available for all your skating needs.
These are commonly found at walmart. Price is usually around $50, which is the price for a good set of longboard wheels. If you want a good longboard and you are on a budget, search for a bargain of a name brand on craigslist or other similar sites. Sometimes you find a jem forn cheap. I recommend buying a reasonably priced name brand such as flippin board co, landyachtz, or loaded . Hope this helps :—)
It comes with a plastic board deck, which is small in size, making it ideal for riders who need a really sturdy skateboard. It is more suitable for both experts and beginners who want to learn new tricks in skateboarding. The fact that it is stable and small makes it good for kids, too. It promotes ease in riding and controlling it in a crowded street. This complete skateboard is lightweight, too, allowing you to carry it almost everywhere.
These films have helped improve the reputation of skateboarding youth, depicting individuals of this subculture as having a positive outlook on life, prone to poking harmless fun at each other, and engaging in healthy sportsman's competition. According to the film, lack of respect, egotism and hostility towards fellow skateboarders is generally frowned upon, albeit each of the characters (and as such, proxies of the "stereotypical" skateboarder) have a firm disrespect for authority and for rules in general. Gleaming the Cube, a 1989 movie starring Christian Slater as a skateboarding teen investigating the death of his adopted Vietnamese brother, was somewhat of an iconic landmark to the skateboarding genre of the era.[citation needed] Many well-known skaters had cameos in the film, including Tony Hawk and Rodney Mullen, where Mullen served as Slater's stunt double.
The magazine only lasted four issues, but resumed publication as Skateboarder in 1975.[16][17][18] The first broadcast of an actual skateboarding competition was the 1965 National Skateboarding Championships, which were held in Anaheim, California and aired on ABC’s “Wide World of Sports.[19][20] Because skateboarding was a new sport during this time, there were only two original disciplines during competitions: flatland freestyle and slalom downhill racing.[6]
It's too cold and dark to skate in Sweden for about six months out of the year. That must be when brand mastermind/artist Pontus Alv schemes on the global takeover he's been orchestrating for Polar. Not only are the brand's hats, tees, and hoodies some of the most coveted gear in the skate universe, the Polar team travels the globe hosting events, filming video clips, and getting people hyped on vigilante-style street skating. Look for Polar to come to your hood and build awesome, illegal concrete skate obstacles under a bridge, then bounce like gnarly, European skate tooth fairies. Good luck finding a tee or hat at this point—hype has made to goods rare, but let's hope as the excitement grows Mr. Alv will expand his distro.
Your number 1 in 2015 is called EMillion Skateboards. The brand from Bavaria stands for quality and commitment. Additionally, the brands supports artists and an amazing team of skateboarders. Put that and add an unbeatable cost-benefit ratio and you know why this company is number one! Congratulations EMillion. You are skatedeluxe’s Top Skateboard Deck Brand 2015!!! In celebration of this we have an amazing EMillion Skateboarts sale over at the shop!
One of the skateboarding companies that are at the op is Almost Skateboards, founded by pro skateboarders Daewon Song and Rodney Mullen in 2003 and distributed by Dwindle Distribution. Both had ceased participating in their previous companies, Enjoi and Artafact, respectively. Almost is a brand that concentrates on fun and creativity but on also not taking oneself too seriously. The company produces decks made of 7-ply, 8-ply and carbon fiber constructions, bound with resin epoxy glue. The brand offers completes that include skateboards with the deck, wheels, trucks and bearings, as well as wheels, accessories and apparel. The team consists of Rodney Mullen, Daewon Song, Cooper Wilt, Youness Amrani, Yuri Facchini, Tyson Bowerbank, Fran Molina, and Mitchie Brusco.
The World Industries logo used to be the marker of a diehard skater, but recently it's gotten into the children's skateboard market too. Because of the brand's long history and trusted reputation in the skateboard community at large, the boards are generally good quality. However, remember that the brand usually caters to hardcore skaters; some parents may not approve of some of the brand's imagery. 
Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.

If you want to be able to practice your new hobby anywhere and everywhere, the Fade is an excellent choice. This is a short skateboard that measures only 27 inches long, made of lightweight (yet still durable) plastic. That means it’s easy to toss into a backpack and carry with you on your commute, to school, or anywhere. It’ll also fit into a locker at the gym or school quite easily.
It's been a long time since Cara-beth has had a feature in an international skateboard publication and in the September 2008 issue of The Skateboard Mag the longtime silence has been broken with a CB interview. With that in mind there was an impromptu launch party for the issue at the Encinitas Y that found longtime CB mentor Duane Peters, Dave Hackett, Lester Kasai and Tony Mag in attendance. Short but sweet skate session on the vert and bowl ensued and all went home happy. Congrats on a job well done Cara-beth!
However, this same company decided to ‘Cash-in’ on THE NAME BRAND, and now con-currently sells JUNK , made in China, at WAL MART. DO NOT BUY any ‘longboard’ they sell that has plastic trucks!! They are an accident awaiting a place to occur. I’ve seen wheels (from a company that prided itself on ‘the best wheels’) that are upwards of 4 mm out-of-round, which could easily cause speed-wobbles, even at pedestrian speeds. From my POV, they’ve opened themselves up to possibly numerous lawsuits, just because of the inferior quality, and poor design choices made in order to maximize profit.
Somehow, in the great effort to fight societal conformity, skateboarding always manages to create its own conformity. Trends in styles of skating and fashion come and go. A brand gets hot for a year or two because it's on trend, then it fades to make way for the next thing. Welcome Skateboards doesn't give a fuck about all that. Yes, they are a little weird. The graphics are vaguely Illuminati, and they can't seem to make a normal shaped deck, but that's just Welcome doing its own thing, and who wouldn't welcome that?
Destructo has some fancy skateboarding trucks. The Destructo raw series skate trucks come in low, medium and high designs and look oddly skinny. The Limited and Pro series trucks just look awesome, with simple pro signatures on the front and great color schemes. That's not to mention Destructo's "Rail Killer" series - these light trucks have extended baseplates to reduce wheelbite, and come in some incredible color schemes (including one using 24 karat gold!).
Keep in mind that the deck width will also affect the size of the trucks that you use. You’ll need wider trucks to make a wider deck more stable. If you see a wide deck with narrow trucks, you can expect the ride to be wobbly and hard to manage. Pay attention to the bushings on the board as well. If the bushings are very firm, you’ll have a more stable ride, but it also makes it harder to turn. Soft bushings are much more responsive, but you do lose a little bit of stability. If you don’t know if your bushings are firm or soft, you likely have soft bushings, since this is the default.
One of the skateboarding companies that are at the op is Almost Skateboards, founded by pro skateboarders Daewon Song and Rodney Mullen in 2003 and distributed by Dwindle Distribution. Both had ceased participating in their previous companies, Enjoi and Artafact, respectively. Almost is a brand that concentrates on fun and creativity but on also not taking oneself too seriously. The company produces decks made of 7-ply, 8-ply and carbon fiber constructions, bound with resin epoxy glue. The brand offers completes that include skateboards with the deck, wheels, trucks and bearings, as well as wheels, accessories and apparel. The team consists of Rodney Mullen, Daewon Song, Cooper Wilt, Youness Amrani, Yuri Facchini, Tyson Bowerbank, Fran Molina, and Mitchie Brusco.
Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.
“I think it’s just also like, people want to have fun. If you watch say those types of Street League type of skateboarders, who are super amazing skateboarders that can push these crazy tricks down rails and stairs, like switch tre down fifteen stairs or whatever trick they do — it’s amazing to see that level of skating, but if you are an average Joe living in a small town you’re just like, “I’m never going to be able to kickflip back noseblunt twenty-stair rails”. That’s always the biggest trick. If you ask me it’s like, “What videos do you really enjoy?” The videos that you can some how relate to. Like, “Hey, I could actually do some of these tricks.” You connect to it and you feel like you can picture yourself being a part of the whole thing. When people put out these amazing super stunt skateboarding videos, pushing it to the furthest level possible, that’s rad in one sense, but to me personally as a kid I could never in my wildest dreams believe that I could do that too. I respect it. I understand it. But does it make me want to go skate? No.”
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