Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
The magazine only lasted four issues, but resumed publication as Skateboarder in 1975. The first broadcast of an actual skateboarding competition was the 1965 National Skateboarding Championships, which were held in Anaheim, California and aired on ABC’s “Wide World of Sports. Because skateboarding was a new sport during this time, there were only two original disciplines during competitions: flatland freestyle and slalom downhill racing.
A cruiser board is just that, a board that’s ideal for cruising across town. Cruiser boards have kicktails and are usually about the same size as “popsicle” decks, but with more variety in shapes. Cruisers are ideal for getting around because they are lighter and more nimble than larger longboards, allowing you to bob and weave through urban obstacles. Uniquely shaped cruiser decks have also become popular for transition skating because they add style and flavor without having a strong affect on the way the board skates.
You guys still hype the brand from southern Germany which is why EMillion took their place in our top skateboard decks ranking again this year. Next to the brand, EMillion & skatedeluxe team rider Ben Dillinger proves that skateboarding is no stranger to our latitudes. EMillion skateboard decks are available at skatedeluxe from 49.99 EUR | 40.00 GBP.
This board is also a very smooth ride, and surprisingly offers plenty of stability as well, which makes it safe for beginners to learn with. Finally, it’s one of the few boards on this list that comes in a huge array of styles and artwork so that you can get the board that suits your style best. If what you want is a board that looks and performs like the boards you see at sporting events, this is the perfect choice. The only downside is that it’s not the most flexible board out there, which could make it a little harder to ease into turns – however, this feature is what makes the board just right for learning tricks on.
Krown Rookie complete skateboards are a prime example of a product that is well liked, and of great quality. Just like with the previous Krown product we discussed, the company has given us several colors of the product o choose from. This is a great addition, since it helps riders personalize their rides whichever way they want. It also limits the possibility of running into someone that is sporting the same skateboard at you!