Isle is much newer to the game than a lot of the other brands mentioned on the list, but that doesn’t mean they don’t deserve the same respect. Drawn straight from the mind of skateboarder Nick Jensen, a London native with the eye of a true artist, Isle’s graphics could just as easily be hanging in a museum rather than in skate shops. Jensen’s creative process involves him sculpting, painting and photographing every board graphic himself in his own studio, manipulating each art piece to work as a graphic. Isle offers one of the most well developed brand images in skateboarding, due in big part to the fact that it is literally an outlet of one man’s own rampant creativity.
Flip Skateboards is a high-level skateboards company that moved from the UK to California to take advantage of the American skateboarding industry. It was launched in 1991 by Jeremy Fox and by professional skateboarder Geoff Rowley, both of whom are from the UK. They both knew that to achieve the highest levels as a skateboarding company it was important to gain the recognition one can only get in the U.S. Furthermore, in 2017, Flip partnered with the European skateboard production and distribution company HLC. The decks of Flip Skateboards are made from 7-ply maple. Customers can enjoy the standard decks as well as the P2 models which are made with an oval-shaped fiber reinforcement panel which makes them extra durable. Psychedelic designs adorned many of the Flip skateboards as well as other designs. The Flip team has 15 professional skateboarders, including names such as Tom Penny, David Gonzalez, and Luan Oliveira.
Based out of Huntington Beach, California, Good Skateboards is a grassroots inspired skate brand specializing in quality boards. Skateboarding isn’t about what you do, but how you do it. That’s Good Skateboard’s mission and they’re sticking to it! The brand is committed to supplying the skating industry with positive vibes and exceptional products that make you appreciate skateboarding all over again. Good Skateboards decks are constructed from 100% Canadian maple and made in the USA. Their decks are classic in board style and feature fun artwork from artist Vincenzo Colonna. In addition to decks, they also offer branded tees and accessories featuring their iconic “Ok” hand gesture logo. Good Skateboards t-shirts have similar graphics to what you see on their decks. You’ll see the same artwork on their stickers too!
One of the earliest sponsored skateboarders, Patti McGee, was paid by Hobie and Vita Pak to travel around the country to do skateboarding exhibitions and to demonstrate skateboarding safety tips. McGee made the cover of Life magazine in 1965 and was featured on several popular television programs—The Mike Douglas Show, What's My Line? and The Tonight Show Starring Johnny Carson—which helped make skateboarding even more popular at the time. Some other well known surfer-style skateboarders of the time were Danny Bearer, Torger Johnson, Bruce Logan, Bill and Mark Richards, Woody Woodward, & Jim Fitzpatrick.
Powell Peralta is a brand that has been around since the late 1970s. The Powell Golden Dragon has been on the market for over four decades now, and its popularity hasn’t decreased. It’s easy to see why even legends like Steve Caballero recommend these skateboards. Powell is known for having boards that fit every age range and skill level, satisfying the needs of many. It’s also probably the reason as to why the product is surrounded by 5-star reviews.
Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).
To help you decide what designs you like most, we included various patterns and printings in our review section. From cherry blossoms to fiery dragons, from checkered boxes to padded pugs, there is a lot to explore. You have to remember that you will be using this skateboard for years/months to come. Therefore, it’s important to choose a design that you think is cool, not a design that will look cool to others!
It was a slow start for 3D, who had Alex Olson bail on them when they first started out before they could even get their first run of boards inside of shops, leaving the company at just two riders: Brian Anderson and Austyn Gillette. Now, due at least partially in part to Brian Anderson’s solidified status as a skateboarding legend, 3D has taken off and become an established brand that’s not taking itself too seriously, but still putting on for skateboarding. 3Ds first video offering, featuring amateur rider Tom Karangolov in a dreamy pink colorcast world, has even showed that they’re looking to shake things up in the stale footage side of skateboarding.
Covering multiple countries all over the world, Skatro is widely received as one of the top mini-cruiser suppliers that are in existence. Starting from a very small office and humble beginnings, Skatro brand was determined to provide excellent care and respect to their clients while maintaining a quality product that is both mechanically sound as well as financially viable.
If Supreme wasn’t featured on this list, we might get a long list of hate in the comments, but I’m not adding it just to satisfy the hypebeasts. Over the past few years, what was previously dismissed as a brand that catered mostly to resellers has once again gained a spot at the forefront of what is important in skateboarding today. With the release of cherry in 2014, Supreme showed the world that they haven’t forgotten their roots, and reminded us they will always be a skateboard company first and foremost.
Lovenskate have produced a number of full-length videos throughout the 16 years of their existence, including the 2015 release Lovenskate – Smorgas’board although more recently they have followed the direction of skate media in general and concentrated on releasing shorter, rider-specific clips such as Jordan Thackeray’s Welcome clip and more recently the Batch Capture series.
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.