“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”

Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.

Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Proper skateboard wheels are made out of polyurethane with minimal additives. Toy skateboard wheels can be made of plastic or a low quality poly mix which leads to poor performance in the best case and even outright dangerous situations with cracked wheels in the worst case. This is a case where brand recognition and reputation can come into play. 
By raising £790,000, the Long Live Southbank[70] initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space.[71] The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.[72]
We want customers to be satisfied with their products. That’s why we have spent countless hours researching and picking the best skateboards available out on the market today. If you are a beginner and need a well-versed opinion on the topic, we sincerely hope that our reviews and FAQ sections will help you decide which skateboard you should adopt as your own!
The skateboarding industry has changed so much in the last few years. Female skaters now get the support they need from bigger companies. I know hoopla helped pave the way for this to happen. It was so rewarding and surreal to have had such a rad team of girls represent hoopla over the years. I am stoked to have formed friendships with such a diverse and talented group.

It has been our great pleasure to work with Cara-Beth Burnside and Mimi Knoop to introduce many girls to skating, encourage those who were devoted to it, and help craft careers for hoopla's amazing and wonderful team. We are proud of what we did together to further women's skating. The hoopla team was filled with amazing skaters, each a star and inspiration.
Jump up ^ Williamson, Elizabeth (October 11, 2013). "Skateboarders See a (Kick) Flip Side to the Government Closing: With Washington Plazas Empty and Patrols Down, a Banned Sport Is Suddenly On" (video). The Wall Street Journal, U.S. Edition. Retrieved March 30, 2017. One positive thing about the gov't shutdown – spots at gov't buildings are now skateable – Darren Harper, Pro Skateboarder, via Facebook.
If what you want is the classic skate park skateboard that you see teens riding around all day, the MINORITY is the board for you. This is an extremely sturdy and durable board that can hold up to 220 pounds, and is made for trick riding especially. The strong trucks, medium concave shape, and high-rebound bushing all make this a fantastic board for ramps, pools, and street riding.
What longboard brand is good? This is a common question that arises when you want to buy a Longboard. The typical answer is a Longboard brand which can fulfill the customer’s demand at an affordable price. Let’s examine all the leading longboard makers in the past year and until now. Let’s also take a look at their feature, quality, design, color, small parts, and many other relevant criteria.
George Powell continued in business as the Powell Corporation and the brand released numerous videos throughout the 90’s and 00’s, including titles such as Suburban Diners (1994), Scenic Drive (1995) and FUN (2009), whilst simultaneously kick starting the careers of many skaters who went on to become household names such as Chris Senn, Adam McNatt and the UK’s own Danny Wainwright, along with stalwart Bones Brigade member Steve Caballero who stayed with the Powell brand throughout.
Aaron "Jaws" Homoki Al Partanen ali boulala Alien Workshop almost Almost A Minute almost skateboards andrew reynolds Anthony Van Engelen Anti Hero Anti Hero Skateboards Antihero Arto Saari Atlantic Drift AVE Baker Skateboards bastien salabanzi Ben Kadow Ben Raemers Benson Birdhouse Birdhouse Skateboards black box distribution blind skateboards Bones bearings Bones Wheels Brandon Nguyen brian anderson Chris Haslam chris jones Chris Pfanner Chris Roberts cooper wilt creature skateboards Daan van der Linden daewon song Dan Cates David Gravette Death Skateboards deathwish Deluxe Distribution Denis Lynn Div Adam dustin dollin Dwindle Distribution Elijah Berle enjoi enjoi skateboards erik ellington fallen footwear Female skateboarding Flip Skateboards Frankie Spears Get Primitive Girl Skateboards grant taylor greg hunt heath kirchart Heroin Skateboards Hockey Skateboards Isle Skateboards jacob harris jamie thomas jason dill jeff grosso jenkem mag Jenkem Magazine Jerry Hsu jim greco Jim Phillips Jim Thiebaud Joey Guevara john cardiel Jordan Thackeray Josh Kalis julien stranger kenny anderson Korahn Gayle krooked skateboards Lacey Baker leo valls Lev Tanju Lewis Marnell Lizzie Armanto louie barletta lovenskate skateboards magenta skateboards malmo marc johnson Mark Appleyard Mark Gonzales matt pritchard Meow Skateboards mike carroll mike hill Milton Martinez Neil Blender Nick Jensen nick zorlac Nora Vasconcellos Ocean Howell Oskar Rosenberg Hallberg Palace Skateboards Paul Liliani paul rodriguez polar skate co pontus alv Powell Peralta powell peralta skateboards Primitive skateboards Real Skateboards rich smith Richie Jackson rick howard Rob Dyrdek Rodney Mullen Rowan Zorilla Sam Beckett Sammy Montano santa cruz santa cruz skateboards Shane Heyl Skateboard Café skateboards soy panday stu graham Stu lovenskate Smith Thaynan Costa The Cinematographer Project The National Skateboard Co tom harrison Tom Knox Tommy Guerrero tony hawk Tony Trujillo ty evans Vincent Alvarez Vivien Feil welcome skateboards willow Yaje Popson Youness Amrani yuri facchini Zack Wallin zero skateboards
Uses Smaller Wheels For Improved Stability – Any true skater knows that wheels are essential in terms of the type of skating performed. Powell Classic, being an original company, understands that most skaters are doing tricks or will be doing tricks. To provide greater stability, they release boards with smaller wheels designed for basic street skating.

Another bonus of shopping at an actual skate shop is that you get to see what the boards look like in person. Most skate shops will have a cool wall of boards, and it's fun to just stand there and look at all the graphics. If one jumps out and grabs you, then you can ask the shop owner about the brand, and whether it's a good one. There's nothing wrong at all with buying a skateboard deck because you like the graphics!
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
A rugged street inspired brand founded by Stevie Williams and Troy Williams, DGK has been a favorite of inner city kids for years.  Interestingly, this brand has found its way into mainstream streetwear culture through famous skateboarding rappers such as Lil Wayne and others. An overall solid brand with great products and street inspired logos and graphics.
The Golden Dragon 2 can also reach very high speeds thanks to the smooth ride skateboard wheels that have been incorporated into the design. Many people report this skateboard to hold up very well, even after several seasons and years of use. This makes them perfect skateboards for adults and kids that are looking to use the board very regularly for practice purposes.
Moving on to our favorite pick from the Plan B series, Plan B Skateboard Complete Felipe Victory 7.6″ Tensor Assembled, suitable for all kinds of riders, but is an ideal skateboard for intermediate skateboard riders. The deck is made from 100% North American maple and measures 7,6 inches. Its wheels are 52mm TGM wheels which means it is excellent for both street and park skating. We also love its lightweight trucks and heavy-duty aluminium with grade 8 steel kingpins and axles plus the bushings (USA made) and pivot cups. The bearings are rated 5 on the ABEC scale.
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.
Skateboarding, as we know it, was probably born sometime in the late 1940s, or early 1950s,[citation needed] when surfers in California wanted something to do when the waves were flat. This was called "sidewalk surfing" – a new wave of surfing on the sidewalk as the sport of surfing became highly popular. No one knows who made the first board; it seems that several people came up with similar ideas at around the same time. The first manufactured skateboards were ordered by a Los Angeles, California surf shop, meant to be used by surfers in their downtime. The shop owner, Bill Richard, made a deal with the Chicago Roller Skate Company to produce sets of skate wheels, which they attached to square wooden boards. Accordingly, skateboarding was originally denoted "sidewalk surfing" and early skaters emulated surfing style and maneuvers, and performed barefoot.[6][9][11]
Our personal favorite is the Penny Australia Classic Complete Skateboard and trust me when I tell you this, it is the best skateboard for beginners. Hands down, we love how it is amazing to look at, very portable, excellent speed and has the greatest parts like hard wheels, 7 ABEC bearings and high tensile bolts. We love this board so much that it forms part of our best skateboards 2018 list as well.
Quality wheels won’t mean much if you don’t have nice bearings which allow the wheels to spin freely on the axle of the skateboard truck. A quality set of bearings will spin well right away and actually get even better once broken in a bit. If quality bearings get dirty, they can typically be taken apart and cleaned relatively easily. A good set of bearings typically runs between $10 - $16.
Wedding Rodney Mullen‘s decades of technical experience regarding board shaping, concaves and the technical minutiae of skateboard manufacturing, (along with his huge fame and celebrated status as the father of modern street skating), with Daewon’s irrepressibly enthusiastic persona and supernatural skateboard talents, Almost was, from the outset, a brand predicated on celebrating the ‘fun’ side of skateboarding whilst simultaneously pushing the technical parameters of what could be done.
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