See, not all boards are actually bidirectional. Most have a thick tail and a small nose but not this board. So if you’re a switch skater then this board brand is perfect for you. The urethane wheels are designed for the high stress environments and provide the top speed available. The deck tape provides the perfect grip even for those of us with older shoes that are essentially smooth on the bottom.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
In March 1976, Skateboard City skatepark in Port Orange, Florida and Carlsbad Skatepark in San Diego County, California would be the first two skateparks to be opened to the public, just a week apart. They were the first of some 200 skateparks that would be built through 1982. This was due in part to articles that were running in the investment journals at the time, stating that skateparks were a good investment. Notable skateboarders from the 1970s also include Ty Page, Tom Inouye, Laura Thornhill, Ellen O'Neal, Kim Cespedes, Bob Biniak, Jana Payne, Waldo Autry, Robin Logan, Bobby Piercy, Russ Howell, Ellen Berryman, Shogo Kubo, Desiree Von Essen, Henry Hester, Robin Alaway, Paul Hackett, Michelle Matta, Bruce Logan, Steve Cathey, Edie Robertson, Mike Weed, David Hackett, Gregg Ayres, Darren Ho, and Tom Sims.
Sending sincere thanks to everyone that supported us over the last decade – including team riders, fans, customers, photographers, filmers, & mags. Thanks to George & Juli Powell & everyone at Skate One Corp. who believed in us & helped facilitate our vision. Thanks most of all to Cara-Beth Burnside for whom without her influence, leadership, & no-bullshit-spirit none of this would have ever been possible.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels. Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
This skateboard is within the 22 inch category, (there are other categories according to size ranging from 22 inch to 36 inch longboards) and the Jet Black Lilac is our personal favorite. We love the twist of the color which is for people who want to keep it simple with just a dash of color. It also has some other amazing specifications like classic waffle top non-slip deck, 3-inch aluminum trucks with powder-coated finish and 59mm, 83A wheels for a smooth ride.
'90s nostalgia is the name of the game. VHS tapes. Grimey hip-hop. Drinking forties, smoking blunts, skating filthy street spots at night, and general hooliganism are cornerstones of skateboarding's mid-90s golden years, and Palace is all about that life. No wonder you see the tees and skate decks stocked at Supreme, the only brand that compares to Palace when it comes to nailing that “fuck it” aesthetic. Palace gear has been causing an uproar lately—yes, Palace was on that designer parody tee shit before everyone else, and yes, the collab with Umbro was one of the best we've seen in years—but make no mistake the brand is skate to the core, and no amount of hype will change that. Let's hope, anyway.