Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.
Even if the Rodriguez ‘One Way’ deck from Primitive suggests otherwise, there is only one direction for P-Rod: up! This is not only proved by the rocket launch of his brand into the top 16 at skatedeluxe but also by himself while being on board. Besides, neat graphics, high-quality materials and the perfect concave should convince you as well. Your new primitive deck costs 74.99 € | 60.00 GBP!
Their fan base loves them for pushing goofy but fun looking skating that in reality is heavier and rawer than most will realize, and their board graphics and t-shirts feature art from their riders in striking colorways. Their product immediately stands out among the bunch at any shop it’s stocked. These guys are doing things exactly their way, and it’s sticking.
With the evolution of skateparks and ramp skating, the skateboard began to change. Early skate tricks had consisted mainly of two-dimensional freestyle manoeuvres like riding on only two wheels ("wheelie" or "manual"), spinning only on the back wheels (a "pivot"), high jumping over a bar and landing on the board again, also known as a "hippie jump", long jumping from one board to another, (often over small barrels or fearless teenagers), or slalom. Another popular trick was the Bertlemann slide, named after Larry Bertelemann's surfing manoeuvres.
In most cases, it is available in black but you can also find clear ones that are ideal for you if you want to show a specific logo. Another nice choice that you have is the die-cut grip tape, which works in displaying the color or design of the deck beneath it. Make sure to choose a grip tape at a size, which perfectly suits your skateboard’s deck.

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Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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