Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn.[88] This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".[89][90][91]
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.
A 100% genuine Penny board. It is a complete skateboard featuring classic design. Its design reference comes from 1970s boards. It replicates the retro era skateboard. Its small size makes it an ideal cruiser providing you with ease of using it anywhere. Whether commuting to your school or surfing along with friends, Penny Complete Skateboard provides a smooth ride. It is lightweight and easy to carry around as well. It can easily bear heavy weight and will not give in. You can easily master your skateboarding skills and become a pro using genuine Penny Australia Classic Complete Skateboard.
Hardware won’t have an effect on your skating. Standard 7/8 - 1 inch hardware will work for most skateboards. However, if you use riser pads, be sure that you have long enough hardware to go all the way through the deck, trucks and riser pad. If you're unsure what length of hardware you need, give one of our experts a call at 888.450.5060 and we'll be stoked to help you out.
Moreover, we love the amazing variety of skateboards that Plan B has. Plan B’s team consists of some of the most famous professionals out there like Ryan Sheckler, Torey Pudwill and Chris Cole and all of their pro boards are available. Ranging from small skateboards (like Team Tripper mini) that are best skateboards for kids to their full size deck range that starts at 7.6 with the Felipe Flashback deck, Plan B has covered it all. Might I add that their full size skateboards are ideal for a smooth ride in the park and carve out all the turns perfectly. Most of the Plan B skateboards are around the 8 inch to 8.25 inch size which is the most popular size of the skateboard at the moment.
Girl Skateboards is the foundation of all the other brands under the Crailtap umbrella (Royal Trucks, Chocolate Skateboards, Lakai footwear etc) and was established by Mike Carroll and Rick Howard during a mass exodus of pro skaters from Steve Rocco’s brands (Plan B, Blind, 101, World Industries) reputably inspired after arguments of wheel sales royalties.

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The Quest Super Cruiser is made of Canadian Maple and measures 31″(787mm)x8″(203mm). It has a maximum capacity of 500 lbs. The wheels have a size of 1.99″(50mm)x1.42″(36mm) Pu with logo printing. The pattern is heat transferred. The trucks are 5″ heavy duty aluminum alloy. This skateboard can provide you a high-quality ride with an entry-level price. This is the best skateboard for both beginners and price-conscious expert skaters. It has an average rating of 4.3 on Amazon.
The most recent Girl Films production, Pretty Sweet, signified a passing of the torch for one of the most talented skate teams in the biz. Some may have been disappointed to see Rick Howard and other OGs ride the bench, but new jacks like Alex Olson and Mike Mo Capaldi, and the Trunk Boyz Elijah Berle, Raven Tershy, Stevie Perez, Vincent Alvarez, and Cory Kennedy, leave little doubt that we're in for another 20 years of epic skating and killer goods.
Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
The Element Quadrant #14 board is 8-inches wide and 31.75-inches long, from nose to tail. This deck features a bare top that needs grip tape and a design on the bottom with four quadrants featuring the Element symbol in alternating red and black backgrounds. The wheelbase between the trucks is just over 14 inches while the nose is 7 inches and the tail is 6.325.
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Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.


The board itself is actually very portable in the sense that it only weighs a modest four pounds. Which means you can jump on and off in any situation that may warrant you to walk or ride. The ABEC7 bearings are top quality bearings and of the highest class. Also accompanying all of these fine features comes the kick-tail end of the board. This is to ensure that maneuvering and tricks can be performed with this utmost of ease.
I'm not talking about mall chain stores, like Zumiez; I mean a locally owned and operated skateboard shop. Look around at what they sell, and talk to the staff about the different brands. Of course, they may be biased toward the brands they carry, but chances are you'll learn something that will help you make a decision. There are some big-name board brands that you'll find in most shops, but there should also be some smaller brands you may not have heard or seen around town. There might even be a a local skater or manufacturer that you could support. 
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
The brand directs their concentration on towards freerides, carves, and downhill rides for all levels. Rayne offers one-offs and protos in their sales. The boards from Rayne in our observation can ride with double kicks, pushers, dancers and cruisers. You can entrust in the authenticity and progression of Rayne since their foundation dated back in 2004 and has not failed any of their fans.
Moving on to our favorite pick from the Plan B series, Plan B Skateboard Complete Felipe Victory 7.6″ Tensor Assembled, suitable for all kinds of riders, but is an ideal skateboard for intermediate skateboard riders. The deck is made from 100% North American maple and measures 7,6 inches. Its wheels are 52mm TGM wheels which means it is excellent for both street and park skating. We also love its lightweight trucks and heavy-duty aluminium with grade 8 steel kingpins and axles plus the bushings (USA made) and pivot cups. The bearings are rated 5 on the ABEC scale.

The Rimable Complete 22″ Skateboard is the most compact street board that are ready-to-use.  It is best for exercise and fun, and very portable.  There are five colors that you can choose from Black, Blue, White, Purple, and Green.  It has high-quality construction, with a high-density plastic deck.  It features extremely smooth 59mm wheels along with ABEC7 bearings and solid aluminum trucks.  It measures 22″ long and 6″ wide and weighs 4 pounds.  It has the best rating of 4.3 on Amazon.
There are a lot of good skateboard brands out there. For a start, you can check out this list of Top Skateboard Deck Brands, but there are piles of other brands out there that are great. There are local brands, brands from other countries, and brands that you or I have never heard of. Aside from a skateboard company's reputation for quality and good design, a brand is also a brand; that is, it comes with its own character and cred. You might like a brand simply for what it represents, whether that's the company's attitude or its team or its presence at the skate park. The first step in choosing a brand is getting out there and seeing what's available.   
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Bearings are rated by the ABEC scale (1-9), which has nothing to do with skateboarding. Manufacturers know skaters believe higher ABEC ratings mean faster bearings. They do not, and you won’t find high-quality bearings on off-the-shelf skateboards. Most of these completes are slow. Make a bearing upgrade a top priority. Good bearings can make almost any skateboard fast. This article by longtime pro Anthony Pappalardo gives an insider’s perspective on bearings.
Baker is a classic good old fashioned, anti-establishment skateboard brand.  Baker has a great professional team including founder Andrew Reynolds.  Reynolds is also heavily involved in other well-known skateboard brands like Deathwish, Emerica, and Shake Junt.  Notable street artist Neckface has a limited edition line of Baker decks that is one of the coolest in skateboarding in my opinion.

The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.
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