With distinctive graphics, often touching upon controversial issues such as racism with American society such as the infamous Jim Thiebaud ‘Lynch the KKK’ graphic designed by Natas Kaupas and Kevin Ancell, and classic Jeff Klindt graphics such as the James Kelch ‘James’ board, which was recently re-released, Real’s aesthetic has always been instantly recognisable.
Distributed by NHS, Inc., Creature Skateboards was launched in 1994 by professional skateboarders Russ Pope, Jason Adams, Barket Barrett and Darren Navarrette. The company was revived in the mid-2000s. Creature is known for its horror themes on its skateboards and clothing. The company offers complete skateboards that include the decks, wheels, trucks, and bearings as well as customizable decks, and accessories. The Creature team includes 19 professional skateboarders. In addition to Navarrette, the roster includes such names as Al Partanen, Chris Russell, Cory Juneau and David Gravette.
There are a lot of good skateboard brands out there. For a start, you can check out this list of Top Skateboard Deck Brands, but there are piles of other brands out there that are great. There are local brands, brands from other countries, and brands that you or I have never heard of. Aside from a skateboard company's reputation for quality and good design, a brand is also a brand; that is, it comes with its own character and cred. You might like a brand simply for what it represents, whether that's the company's attitude or its team or its presence at the skate park. The first step in choosing a brand is getting out there and seeing what's available.
Uses Smaller Wheels For Improved Stability – Any true skater knows that wheels are essential in terms of the type of skating performed. Powell Classic, being an original company, understands that most skaters are doing tricks or will be doing tricks. To provide greater stability, they release boards with smaller wheels designed for basic street skating.
“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.