Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Using 12 years of experience in manufacturing skateboards, Penny Skateboards was created to offer the skateboarding community high performance and high quality plastic skateboards. The brand focuses on creating each Penny skateboard with attention to detail and with the best raw materials. Not only are they meant to look good, but are meant to work just as good if not better.
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.
Remember the cool skate kids wearing Workshop tees in the '90s? Well you don't see too many of those these days, but AW is still one of the best “big” skate brands going. The team alone—featuring Supreme muse Jason Dill, tech-gnar wizard Anthony Van Engelen, and the most handsome guy on a board, Dylan Rieder—puts the brand in the top 10. And even though you might not associate legacy riders like Rob Dyrdek with anything cool at all, he pulled one of the most boss moves in all skate business history when he bought the brand that first sponsored him 20 years ago back from Burton (who bought the brand from Chris Carter in 2008) last year, so Workshop is once again skater-owned.
There really isn’t a best brand….I prefer boards that are made in America by small companies or for small companies by mid sized companies. but that’s my general preference Watson and PS Stix also makes boards for a lot of companies (mostly outside the USA from what I understand) I have a couple of Welcome Jordon Sanchez decks (pressed by PS Stix) on my spare board shelf that I can wait to skate.
After leaving long time sponsor Birdhouse due to a feeling of dissatisfaction at the manner in which he himself was being marketed as a pro skater, Andrew Reynolds joined forces with a group of similarly aged pro skaters, who at the time, all lived close to each other in Huntington Beach, California in the Warner Ave housing complex and resolved to turn what had formerly been a loosely affiliated crew into a skateboard brand. Reynolds approached Tony Hawk and Per Welinder, owners of Blitz Distribution (and distributors of Birdhouse) with his idea and, rather than losing Reynolds completely, Blitz Distribution agreed to assist Reynolds with Baker and to distribute it.
It's been a long time since Cara-beth has had a feature in an international skateboard publication and in the September 2008 issue of The Skateboard Mag the longtime silence has been broken with a CB interview. With that in mind there was an impromptu launch party for the issue at the Encinitas Y that found longtime CB mentor Duane Peters, Dave Hackett, Lester Kasai and Tony Mag in attendance. Short but sweet skate session on the vert and bowl ensued and all went home happy. Congrats on a job well done Cara-beth!
While the skateboard has a lot of moving parts, one's safety, comfort, and ease to learn new skills and perform tricks are all of equal importance. For this reason, choosing the right type of deck and wheels should be two of the first considerations, as the board's shape, material construction, and wheel makeup will all have a significant impact on your ability to control the equipment and maintain good aerodynamics. Additionally, the width of the deck is important, so one must take their height, shoe size, and style of riding into account in order to ensure the deck offers as much support as possible, regardless of application.
Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.
Skateboards, along with other small-wheeled transportation such as in-line skates and scooters, suffer a safety problem: riders may easily be thrown from small cracks and outcroppings in pavement, especially where the cracks run across the direction of travel. Hitting such an irregularity is the major cause of falls and injuries. The risk may be reduced at higher travel speeds.
POSITIV has begun to gain some serious momentum in the past years. They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights. The great thing about this board is that it includes MiniLogo bearings and other pro brand parts. The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market. The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.