Alex Olson’s Bianca Chandôn has quickly blurred and crossed back and forth between the line that currently divides high fashion and skateboarding, pushing an androgynous aesthetic inspired by looks found in Tom Bianchi’s Polaroid book Fire Island Pines, which nobody was ready for. Olson has turned what started off as an idea for a small board brand into a hype machine that has become a hit across the world.
There is one question that one or another might have had in mind before: What is the best skateboard deck brand? Unfortunately, we don’t have a satisfying answer. But we did our very best and moved mountains by coming up with a very complex formula that takes sold decks, brand shop visits, search queries and lots of other fripperies into consideration to display a list of your favourite skateboard brands of 2017.
One of the earliest sponsored skateboarders, Patti McGee, was paid by Hobie and Vita Pak to travel around the country to do skateboarding exhibitions and to demonstrate skateboarding safety tips. McGee made the cover of Life magazine in 1965 and was featured on several popular television programs—The Mike Douglas Show, What's My Line? and The Tonight Show Starring Johnny Carson—which helped make skateboarding even more popular at the time. Some other well known surfer-style skateboarders of the time were Danny Bearer, Torger Johnson, Bruce Logan, Bill and Mark Richards, Woody Woodward, & Jim Fitzpatrick.
It was a slow start for 3D, who had Alex Olson bail on them when they first started out before they could even get their first run of boards inside of shops, leaving the company at just two riders: Brian Anderson and Austyn Gillette. Now, due at least partially in part to Brian Anderson’s solidified status as a skateboarding legend, 3D has taken off and become an established brand that’s not taking itself too seriously, but still putting on for skateboarding. 3Ds first video offering, featuring amateur rider Tom Karangolov in a dreamy pink colorcast world, has even showed that they’re looking to shake things up in the stale footage side of skateboarding.
This entry is all about giving you an insight through the eyes of skatedeluxe. Which brands dominated your year in 2015? Our compilation of the ‘brands of the year’ is based on a combined check of deck sales, brand shop visits, your search requests and common interest on blog entries to skateboarding’s MVPs. Our in-house brand SK8DLX has been left out of the ranking. Still, we want to thank you that you keep skating our boards and that you seem to like what we put out. Enough talking, let’s start with the Top 15 skateboard deck brands of the year 2015
TIP: Extra width and short noses make old school boards more difficult to flip or lift off the ground, so they are not ideal for street skating. With some old school boards, the truck mounting holes are drilled to only fit certain trucks, so make note of the truck pattern before you buy the deck. If you’re not sure your trucks will fit, just give us a call and we’ll figure it out. Shop Old School Compatible Trucks
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
If you are eager to have a new skateboard and need to take into consideration your budget, then Landwalker’s skateboard is the prefect board for you, based on personal preference. It’s by far one of the cheapest products on this list, while still giving you sufficient endurance and quality performance. Thanks to the high-density wood, you can rest assured that even if you fall, your skateboard will remain to be in one piece. Preassembled completes are ready to take out onto the road.
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
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They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.