Let's be clear: Mike Carroll and Rick Howard are legends and modern skating wouldn't be shit without them. There. When the two good pals left Plan B to start their own brand in 1993, skateboard history was made. Girl and Chocolate are separate brands, but they act like two sides of the same family, and after 20 years making decks and apparel for skateboarders, the clan is stronger than ever.
“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
If what you want out of your first skateboard is something very stable to just get the feel of riding without the danger, the Atom Drop Deck is perfect. This is a longboard, meaning it’s perfect for longer rides and cruising around. The components are made to handle lots of wear and tear, and the low-ride deck makes you feel more in control, closer to the ground, and more stable.
Wedding Rodney Mullen‘s decades of technical experience regarding board shaping, concaves and the technical minutiae of skateboard manufacturing, (along with his huge fame and celebrated status as the father of modern street skating), with Daewon’s irrepressibly enthusiastic persona and supernatural skateboard talents, Almost was, from the outset, a brand predicated on celebrating the ‘fun’ side of skateboarding whilst simultaneously pushing the technical parameters of what could be done.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.
Here's a list of the best skateboard truck brands (read about Trucks in the Skateboard Dictionary). Trucks can be expensive, and picking out the right set of skate trucks can seem tough. But, if you get a pair of trucks off of this list, you should be good. There are other brands that are good quality too, but each of these brands has something that helps it to really stand out. These aren't put in any particular order.
Also called Standard Kingpin Trucks, these trucks will mount to any standard or cruiser deck. They are the most versatile type of trucks and can be used for any type of skateboarding. There are many brands and various features to consider, including truck height, weight and replaceable components. Trucks are easily adjustable and allow you to loosen or tighten the board's responsiveness. For more information on trucks, check out our Skateboard Trucks Guide.
Despite what many young skaters may think, there is more to choosing a skateboard deck than the graphic on the bottom of the pro skater the deck company sponsors.  The best skateboard deck varies from person to person depending on external factors such as the rider’s weight, skate style, shoe size, and budget.  Person preferences can also impact the decision.  For example, you may want to support your favorite pro skateboarder, so you buy their pro deck.
As the name implies, a complete skateboard contains all the parts listed above, but in an already assembled ready-to-ride skateboard.  The advantage to buying a complete is it completely eliminates the research and guesswork of buying each product individually and ensures that the skateboard is assembled correctly and safely.  This is the approach I used when buying a skateboard for my nephew and what I recommend for people buying a skateboard as a gift or as their very first skateboard for themselves.
Hey, are you looking for a great fun with a fantastic ride? If YES, then longboarding will be the best option for you to realize all of your dreams. Longboarding is an effective form of physical exercise. You can also save money if you will use it when going to a nearby place. Also, if longboarding is your passion and if you are looking for the best longboard, you are in the right place to get additional information about longboards.
Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.

After numerous tour-based releases and the epic Lakai footwear video ‘Fully Flared‘ (2007), Girl Skateboard’s last (to date) full-length company release came in the form of ‘Pretty Sweet‘ (2012) which, aside from showcasing ground-breaking skateboarding, also set a new standard in terms of production values with Ty Evans employing cinematic camera technologies to capture the skateboarding, as well as the skits.

Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Bearings are very important if you want to keep rolling without pushing constantly, especially while street skating. They're typically rated with the ABEC (Annular Bearing Engineering Committee) scale. The ABEC scale only measures the precision of the bearing, not how well it rolls or how long it lasts. It's a common misconception that the ABEC scale refers to how fast the bearing rolls. Anything above 1 is precision and will perform fine for skateboarding, but it's recommended to go above a 3.
Bearings are rated by the ABEC scale (1-9), which has nothing to do with skateboarding. Manufacturers know skaters believe higher ABEC ratings mean faster bearings. They do not, and you won’t find high-quality bearings on off-the-shelf skateboards. Most of these completes are slow. Make a bearing upgrade a top priority. Good bearings can make almost any skateboard fast. This article by longtime pro Anthony Pappalardo gives an insider’s perspective on bearings.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.

Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
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