Huf has come a long way since its humble beginnings slinging the best sneakers and streetwear in San Francisco's Tenderloin District. Keith Hufnagel and his team quickly outgrew the boutique niche and have becomea full blown skate apparel and footwear brand. Today Huf has a stacked teamed (including low-key legends like Joey Pepper, who recently got a signature shoe), a wildly popular range of product (weed socks, anyone?), and some hefty celebrity co-signs.
One of the skateboarding companies that are at the op is Almost Skateboards, founded by pro skateboarders Daewon Song and Rodney Mullen in 2003 and distributed by Dwindle Distribution. Both had ceased participating in their previous companies, Enjoi and Artafact, respectively. Almost is a brand that concentrates on fun and creativity but on also not taking oneself too seriously. The company produces decks made of 7-ply, 8-ply and carbon fiber constructions, bound with resin epoxy glue. The brand offers completes that include skateboards with the deck, wheels, trucks and bearings, as well as wheels, accessories and apparel. The team consists of Rodney Mullen, Daewon Song, Cooper Wilt, Youness Amrani, Yuri Facchini, Tyson Bowerbank, Fran Molina, and Mitchie Brusco.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.
WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
Habitat proved itself as an established power in skateboarding when it survived the downfall of the parent company that owned and killed Alien Workshop, being able to persevere and even name new pros through the whole restructuring. They moved their products under Tum Yeto Collective, the parent company/distribution house of other powerhouse skateboard brands like Toy Machine, and now it’s as if they were never in any danger. If you have any doubts about why Habitat is on this list, just watch Mark Suciu’s part in Search The Horizon and never question it again.
Ever notice small vertical or horizontal cracks through your grip tape or by the hardware of your trucks? These are called stress or pressure cracks and are basically mini fractures of your skateboard deck that typically are seen in the areas of the deck that withstand the greatest impact (around the trucks). A few pressure cracks is generally no big deal and you won’t even notice them while skating, but they can compound and grow larger and make your deck lose “pop” and increase the chance of snapping. To avoid pressure cracks, you cant use riser pads underneath your trucks to reduce the level of impact your deck takes. You should also avoid over tightening your hardware and storing your skateboard in a very humid place as both of these practices can also make your board weaker and more susceptible to pressure cracks.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.