Habitat proved itself as an established power in skateboarding when it survived the downfall of the parent company that owned and killed Alien Workshop, being able to persevere and even name new pros through the whole restructuring. They moved their products under Tum Yeto Collective, the parent company/distribution house of other powerhouse skateboard brands like Toy Machine, and now it’s as if they were never in any danger. If you have any doubts about why Habitat is on this list, just watch Mark Suciu’s part in Search The Horizon and never question it again.
Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.
The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
There are three types of skateboards: classic, retro, and snake. Classic boards are the most common and what you generally find when you go shopping. Retro boards are longer and have larger wheels. They are great for skating long distances but inferior to classic boards for doing tricks. A snake board is not appropriate for kids since it requires intensive balance and has only one wheel.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials. Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.