With the evolution of skateparks and ramp skating, the skateboard began to change. Early skate tricks had consisted mainly of two-dimensional freestyle manoeuvres like riding on only two wheels ("wheelie" or "manual"), spinning only on the back wheels (a "pivot"), high jumping over a bar and landing on the board again, also known as a "hippie jump", long jumping from one board to another, (often over small barrels or fearless teenagers), or slalom. Another popular trick was the Bertlemann slide, named after Larry Bertelemann's surfing manoeuvres.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
Unique Designs: The unique designs of Globe skateboards make them one of the most innovative and unique skateboard companies in the world today. They were professional skateboarders who began their business because they were not satisfied with the quality of boards available. With Globe, that changed. You can now count on reliable, unique designed boards.
Penny Skateboards have a reputation of exceeding customer expectations and have a growing fan base. People love their aesthetically pleasing, good functioning plastic skateboards which are also, by the way, best skateboards for beginners. Their plastic formula for skateboard decks makes their decks stronger and more flexible than all other plastic skateboards. Its light weight and small size makes it easier to use for beginners and kids alike. Moreover, Penny is also famous for the variety of skateboards that it provides ranging from their classic skateboards to their glow series, graphic and metallic fade skateboards. We saved the best for the last; you can even design your own Penny skateboard!
In 2015, Hockey was announced to the world as Fucking Awesome’s sister brand with the release of their first eponymous video clip ‘Hockey‘ featuring riders John Fitzgerald and Donovon Piscopo. Since that first release Hockey have added former Anti Hero rider Andrew Allen to their team, along with Ben Kadow, a move announced in their second video – Hockey II.
Spotting a poorly made skateboard deck can be hit or miss. Some toy skateboards don’t even try to look “real". They might have no concave to their shape and may not even have a extended nose. Others may be shaped to resemble a real skateboard, but are made with cheap woods and fillers. If that is the case, they may be both thicker and heavier than a quality board, or they may be ready to fall apart quite quickly and easily. Consider that it isn’t easy to make a real skateboard deck. Most legitimate skateboard decks will sell for somewhere between $35 - $55. If you are paying that much for the entire skateboard, it is unfortunately a sign that significant corners were cut on quality. 

Skateboarder owned and operated is Magenta's mantra. “No middle-man or business-person involved,” it says on the brand's site, so you know what you're getting from this French brand is pure, uncut skate to the core. All of the art direction and graphics are done by co-founder and team rider Soy Panday, who has developed a unique artistic perspective for Magenta. You'll likely to see numerous skaters kicking around on Magenta boards in NYC these days, and with a strong offering of T-shirts, coaches jackets, caps, and a funny boxer short collab with Lousy Livin, there is plenty to appreciate.


Mark Gonzalez created bLind Skateboards in 1989, and shortly after initiated a pro team for his skateboard brand. The bLind brand is known for higher durability due to their innovative features. The boards released by bLind are developed and marketed for hardcore skaters and top other skateboarding brands. We like that bLind goes all out providing one of the strongest boards out there, and without sacrificing the flex needed for tricks. They also do it all with a sick style and an innovative business plan that has made them one of the top skateboard brands.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.
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