Ever notice small vertical or horizontal cracks through your grip tape or by the hardware of your trucks?  These are called stress or pressure cracks and are basically mini fractures of your skateboard deck that typically are seen in the areas of the deck that withstand the greatest impact (around the trucks).  A few pressure cracks is generally no big deal and you won’t even notice them while skating, but they can compound and grow larger and make your deck lose “pop” and increase the chance of snapping.  To avoid pressure cracks, you cant use riser pads underneath your trucks to reduce the level of impact your deck takes.  You should also avoid over tightening your hardware and storing your skateboard in a very humid place as both of these practices can also make your board weaker and more susceptible to pressure cracks.
Zero Skateboards is one of the American top companies for skateboards that comes out of California. The brand, representing by a skull logo, was founded by professional skateboarder Jamie Thomas and is distributed by Dwindle Distribution. The Zero brand is about rebellion and freedom of expression despite society’s rules. The company offers complete skateboards that come with the deck, wheels, trucks, and bearings, as well as decks you can customize, accessories and clothing. In addition to Thomas, the Zero team is Tommy Sandoval, Dane Burman, James Brockman, Tony Cervantes, Windsor James, Adrian Lopez, Chris Wimer, and Kurt Hodge.

This board also has a unique shape that makes it a lot easier to ease into turns, which is something that longboards aren’t always known for. It’s a lot easier to push off on this deck thanks to how low it sits, and you also get a one-year warranty from the manufacturer should anything go wrong. If you’ve never ridden on a board before, and don’t want to learn tricks right away, this is a great choice, especially if you’ll be riding around a lot of mostly flat areas.
Diamond has been a household name in streetwear for their dope caps, tees, hoodies, and sneaker collab hype that have had the Internet going nuts for years, but the brand's roots are in skate. While the list of collaborations and rapper co-signs is long (too long to list here), but for skate nerds the team is way more impressive—Raven Tershy, Ryan Sheckler, Torey Pudwill, Shane O'Neil, Stevie Williams, Paul Rodriguez… The list goes on.
Despite what many young skaters may think, there is more to choosing a skateboard deck than the graphic on the bottom of the pro skater the deck company sponsors.  The best skateboard deck varies from person to person depending on external factors such as the rider’s weight, skate style, shoe size, and budget.  Person preferences can also impact the decision.  For example, you may want to support your favorite pro skateboarder, so you buy their pro deck.
Skateboarding was popularized by the 1986 skateboarding cult classic Thrashin'. Directed by David Winters and starring Josh Brolin, it features appearances from many famous skaters such as Tony Alva, Tony Hawk, Christian Hosoi and Steve Caballero. Thrashin' also had a direct impact on Lords of Dogtown, as Catherine Hardwicke, who directed Lords of Dogtown, was hired by Winters to work on Thrashin' as a production designer where she met, worked with and befriended many famous skaters including the real Tony Alva, Tony Hawk, Christian Hosoi and Steve Caballero.
The first thing to consider is what kind of skateboarding you want to do. Do you want to skate your local skate park and learn tricks? Do you want something for commuting across town or campus? Or, would you enjoy charging down hills at high speeds? Take a look at the options below and note which features work well for the type of skating you want to do.
After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.
Punked Skateboards is one of the top selling skateboard brands. With their innovative designs, quality boards and a variety of longboards and skateboards, Punked has taken all of the skateboard companies in the world by storm. Their brand has created a variety of boards for beginners, intermediates and even pros, so that they always have the right skateboard for you.
Another bonus of shopping at an actual skate shop is that you get to see what the boards look like in person. Most skate shops will have a cool wall of boards, and it's fun to just stand there and look at all the graphics. If one jumps out and grabs you, then you can ask the shop owner about the brand, and whether it's a good one. There's nothing wrong at all with buying a skateboard deck because you like the graphics!

Buying a complete skateboard from a good brand is when you purchase an already put together board that comes with a deck, the tape already applied, the wheels, the trucks, and the bearings all screwed in. You can also make custom requirements for your complete skateboard like interchanging different trucks or bearings to better fit your own personal style of skating.

In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies[53] to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be."[54][55][56][57][58] According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.[59]

Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
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