Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.

Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.

The most common shape in skateboarding is called a popsicle shape. It has a curved tail and nose and features concave, which gives the board it’s shape. New skateboarders looking to learn how to carve, push, ollie, kickflip, and grind boxes, ledges, and rails should start with a popsicle shape. If you’re interested in knowing, we explain selecting a board by width, riding style, and board shape in the skateboard decks section of the buyer’s guide.
A rugged street inspired brand founded by Stevie Williams and Troy Williams, DGK has been a favorite of inner city kids for years.  Interestingly, this brand has found its way into mainstream streetwear culture through famous skateboarding rappers such as Lil Wayne and others. An overall solid brand with great products and street inspired logos and graphics.
Sending sincere thanks to everyone that supported us over the last decade – including team riders, fans, customers, photographers, filmers, & mags. Thanks to George & Juli Powell & everyone at Skate One Corp. who believed in us & helped facilitate our vision. Thanks most of all to Cara-Beth Burnside for whom without her influence, leadership, & no-bullshit-spirit none of this would have ever been possible.

In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions. 


It’s a beautifully designed affordable skateboard that provides an optimum ride for both amateurs and pro riders. Its high-rebound, hand-cast polyurethane wheels are built to deliver best roll and grip during an action. Its 7.625 inches wide and 31.625 inches long top board offers ample grip and stable ride for the beginners who are still learning to stand while riding without any fear of slipping off the board. Its colorful screen-printed bottom lets you ride in style. It is built to meet demanding specifications.
Krown Rookie complete skateboards are a prime example of a product that is well liked, and of great quality. Just like with the previous Krown product we discussed, the company has given us several colors of the product o choose from. This is a great addition, since it helps riders personalize their rides whichever way they want. It also limits the possibility of running into someone that is sporting the same skateboard at you!

Skateboard Cafe’s video releases to date include the initial Skateboard Cafe Promo (2012) featuring the original team of Harry Ogilvie, Shaun Currie, Josh Arnott, Tom Gibbs, Louis Marshall and Pat Garrahy plus associated friends. This was followed by Skateboard Cafe’s first full-length video ‘Alfresco‘ in 2015, followed by a rash of single rider and tour-based video releases since. Skateboard Cafe are also notable for conducting every aspect of their business in-house with all video, design and product sourcing undertaken by the owners, as well as using video look-books to promote each new drop of Skateboard Cafe product.


Krown has been producing skateboards since the late 1990s, which was the time when skateboards lived through a revival and became a popular hobby once again. Since then, Krown’s goal has been to create quality skateboards with budget prices. This has made Krown skateboards well sought after among beginners who want to try out extreme sports, and need a starting board. Even though Krown started out selling only skateboards, they have evolved to also sell longboards, pads, helmets and the alike over the years.
Skateboards, along with other small-wheeled transportation such as in-line skates and scooters, suffer a safety problem: riders may easily be thrown from small cracks and outcroppings in pavement, especially where the cracks run across the direction of travel. Hitting such an irregularity is the major cause of falls and injuries.[102] The risk may be reduced at higher travel speeds.
Let's be clear: Mike Carroll and Rick Howard are legends and modern skating wouldn't be shit without them. There. When the two good pals left Plan B to start their own brand in 1993, skateboard history was made. Girl and Chocolate are separate brands, but they act like two sides of the same family, and after 20 years making decks and apparel for skateboarders, the clan is stronger than ever.
Figuring out how to buy a skateboard can be daunting, especially if you’re not sure what you are looking for. There are customizable parts, accessories and some fancy technology that can be overwhelming. Good news is, we can simplify it for you! At Tactics, our crew is full of daily skaters, so we put our heads together to break it all down and give you the basics, plus a few recommendations.

If you are looking for a skateboard that will provide you with all the necessary features you need to ride safely and efficiently, then the Punisher Butterfly Jive will be the perfect board for you. No matter if you want to give this skateboard to one of your kids or if you want it for yourself, it has the perfect size to fit just about anyone. This makes it very versatile, and is able to be used by nearly every age range.


Buying a complete skateboard from a good brand is when you purchase an already put together board that comes with a deck, the tape already applied, the wheels, the trucks, and the bearings all screwed in. You can also make custom requirements for your complete skateboard like interchanging different trucks or bearings to better fit your own personal style of skating.
This board also has a unique shape that makes it a lot easier to ease into turns, which is something that longboards aren’t always known for. It’s a lot easier to push off on this deck thanks to how low it sits, and you also get a one-year warranty from the manufacturer should anything go wrong. If you’ve never ridden on a board before, and don’t want to learn tricks right away, this is a great choice, especially if you’ll be riding around a lot of mostly flat areas.
HUF has clearly mastered the streetwear game and has moved on to trying to master the skate shoe game. The addition of Dylan Rieder and Austyn Gillette to their roster, and their subsequent pro shoe model releases have shown that they’re a brand that’s not afraid to take risks and try something new, pushing a fashion forward image supported by a group of guys who you might feel you can wreck in a fight, but who will probably steal your girl even after you punch their face in.
Group spirit supposedly influences the members of this community. In presentations of this sort, showcasing of criminal tendencies is absent, and no attempt is made to tie extreme sports to any kind of illegal activity. Female based skateboarding groups also exist, such as Brujas which is based in New York City. Many women use their participation in skate crews to perform an alternative form of femininity.[75] These female skate crews offer a safe haven for women and girls in cities, where they can skate and bond without male expectations or competition.

In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.
It can be a bit obscure when Fergus Purcell and Will Bankhead design new Palace decks. The fact that the boys meet the Zeitgeist is proved by the step-up of the London brand by three places compared to last year. Nevertheless, these decks belong on the street. Just ask Benny Fairfax, Lucien Clarke, Danny Brady and Co. – Palace Decks are offered from 59,99 € | 50.00 GBP!
You may think that this is a cheap board with a low quality. If you are, then you are certainly wrong, my dear. It has soft wheels which will help you to get stability when riding. It also takes less effort to push the board because the deck is low compared to the other boards. Henceforth, it is the most comfortable board to ride for the beginners.
These boards are perfect! perfect shape (for me anyways) medium concave (which is better than deep or mellow in my opinion) perfect shape of the tail and nose, and have perfect pop (which last FOREVER) they're very durable too. Everything is perfect but why they're ranked so low is because not many people get deluxe boards than come here to write about how awesome they are.
There were several artistic skateboarding pioneers that had an influence on the culture of skateboarding during the 1980s, that transformed skateboard-deck art like Jim Phillips, whose edgy comic-book style "Screaming Hand", not only became the main logo for Santa Cruz Skateboards, but eventually transcended into tattoos of the same image for thousands of people and vinyl collectible figurines over the years.[93][94][95] Artist Vernon Courtlandt Johnson is said to have used his artwork of skeletons and skulls, for Powell Peralta, during the same time that the music genres of punk rock and new wave music were beginning to mesh with the culture of skateboarding.[8][96][97] Some other notable skateboard artists that made contribrutions to the culture of skateboarding also include Andy Jenkins, Todd Bratrud, Neil Blender, Marc McKee, Tod Swank, Mark Gonzales, Lance Mountain, Natas Kaupas and Jim Evans.[98][99]

The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
Remember, no skateboard lasts forever. Each board has different lifespan, regardless of the brand. Flip tends to break the easiest if you skate a lot. Almost and Girl boards usually have the longest life span. If you want a board that lasts really longer and you have the money, go for the Uber boards. Almost has three Uber boards signed by Mullen and usually start at $70 just for the deck, and completes range from $150-$250 just for the basic. If you want the perfect board, then you are talking a lot of money.
Well, independent skateboard brands, like Birdhouse skateboards or Blind Skateboards are prevalent. The DIY factor over the various skateboarding brands of course, acquires attention for the beginners in skating. But, for intermediate and expert level jumps, the names of best selling skateboard brands rule the market. Everyone considers the top 10 skateboard brands, but we have explained the top 12 skateboard brands for you. Why do we consider these top 12 skateboard brands? Well, our inclination lies in quality and efficiency. Whether, you belong to the beginner or expert level, whether you seek for the skateboard shoe brands or skateboard deck brands, we are here to assist you.
You’re just looking for a quality skateboard to buy for a beginner (either you or someone you know), but you have no idea where to start.  You see bearings, hardware, wheels, decks, and trucks being advertised but don’t want to spend hours researching which individual part to buy.  This is how I felt when I was first looking to but a complete skateboard for my nephew for Christmas many years ago. I wanted something that he would love, but also that was safe and would not break the bank.  After researching and making a decision I thought it would be useful to share this information with others who may be in a similar situation.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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