Now venturing into making boards through a sister company Jamaica after running a line of them under their own Bronze name, Bronze has not slept after catching their first break of success. They recently collabed with Palace on a collection that instantly sold out, and have already dropped the successful first half of their collaboration with HUF. Keep an eye out for the second installment of that coming soon.

FTC was cool before there were skate and hype blogs around to tell you that they were cool. Mastermind Kent Uyehara built his brand from the back of a sporting goods shop into an international symbol of cool, with franchise locations in Sacramento, Tokyo, and Barcelona. FTC isn't just the go-to spot for skate gear in those cities-it's a full-blown brand that any skater would be proud to wear.
Keep in mind that the deck width will also affect the size of the trucks that you use. You’ll need wider trucks to make a wider deck more stable. If you see a wide deck with narrow trucks, you can expect the ride to be wobbly and hard to manage. Pay attention to the bushings on the board as well. If the bushings are very firm, you’ll have a more stable ride, but it also makes it harder to turn. Soft bushings are much more responsive, but you do lose a little bit of stability. If you don’t know if your bushings are firm or soft, you likely have soft bushings, since this is the default.
As Palace’s reputation began to grow, the brand added more riders, including ex-Stereo Skateboards pro Benny Fairfax, ex-Blueprint Skateboards pros Danny Brady and Chewy Cannon and Southbank mainstays Karim Bakhtaoui and Blondey McCoy. From the outset, Palace’s approach was to mix a core skate team with a heavy emphasis on soft goods which almost immediately propelled their appeal way beyond the confines of the skateboard market and expedited their growth into one of the biggest names in the street wear arena.
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.
Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US.  These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck.  Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using.  The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold.  For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete.  If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck.  This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard.  As the skater progresses they can then switch out these generic parts for higher-end options as necessary.
Girl Skateboards, with its distinct “women’s bathroom” logo, is a brand distributed by Crailtap and founded in 1993 mainly by professional skateboarders Mike Carroll and Rick Howard and was created to give pro skateboarders a future. A “Girl” deck is made of seven-ply maple, which is strong and resistant. Decks can be customized in a wide variety of graphics or can feature the “Girl” logo. For those who don’t want to customize, complete skateboards are available that include the deck, wheels, trucks and bearings. Clothing, featuring the Girl logo, are available in a wide variety of styles. Not only does Girl distribute skateboards, but they also make films, videos and more. The Girl team consists of Sean Malto, Brandon Biebel, Andrew Brophy, Mike Mo Capaldi, Cory Kennedy, Rick McCrank, Jeron Wilson, Mike Carroll, Rick Howard, Tyler Pacheco, and Simon Bannerot.
The magazine only lasted four issues, but resumed publication as Skateboarder in 1975.[16][17][18] The first broadcast of an actual skateboarding competition was the 1965 National Skateboarding Championships, which were held in Anaheim, California and aired on ABC’s “Wide World of Sports.[19][20] Because skateboarding was a new sport during this time, there were only two original disciplines during competitions: flatland freestyle and slalom downhill racing.[6]
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Both your height and weight should play an important role when you are choosing a skateboard. You need to find a skateboard, which fits your weight and height. Picking one, which is either too small or too big might only cause you to experience difficulty controlling it, especially if you are still a beginner learning the ins and outs of skateboarding.
Another great pro option, Element is definitely one of the top 3 brands in skateboarding.  This deck is also slightly slimmer than the Enjoi deck above so it would be an even better choice for someone with small feet or who is very young.  This board has an iconic look that will be recognized by most skaters, and it has the quality to last much longer than most other skateboards on the market.
Girl Skateboards is the foundation of all the other brands under the Crailtap umbrella (Royal Trucks, Chocolate Skateboards, Lakai footwear etc) and was established by Mike Carroll and Rick Howard during a mass exodus of pro skaters from Steve Rocco’s brands (Plan B, Blind, 101, World Industries) reputably inspired after arguments of wheel sales royalties.
Efforts have been taken to improve recognition of the cultural heritage as well as the positive effects of encouraging skateboarding within designated spaces. In 2015, the John F. Kennedy Center for the Performing Arts in Washington, D.C., hosted an event at which skateboarders accompanied by music did tricks on a ramp constructed for a festival of American culture.[68] The event was the climax of a ten-day project that transformed a federal institution formerly off-limits to the skateboarding community into a platform for that community to show its relevance through shared cultural action in a cultural common space.[69]
In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”

Unique Designs: The unique designs of Globe skateboards make them one of the most innovative and unique skateboard companies in the world today. They were professional skateboarders who began their business because they were not satisfied with the quality of boards available. With Globe, that changed. You can now count on reliable, unique designed boards.

If you love the outdoors, traveling in style, and prefer to have as much control over your mode of transportation as possible, a skateboard is just what you need. Not just for high school kids or sports celebrities like Tony Hawk, the skateboard can be a useful and fun tool that can take you wherever you need to go, while also being a great outlet for the release of energy.

Moreover, we love how this cruiser skateboard is a beautiful concave shape with stunning graphics. We love its 7 ply deck with its 65mm Road Rider 78a wheels that are perfect for a quick ride out of your door. Its cruiser shape is excellent for pulling off tricks and also downhill riding.  It has one of the best trucks around bullet B137 blue and white trucks and also comes with grip tape, Sand spray grip; measures 27.7 x 8.8 inches.

The skateboard has a solid and stiff mini-deck, which is around 22 inches and constructed out of 100% plastic material. Such deck is very lightweight. It is only four pounds but you have an assurance that it can handle up to 198 lbs. of weight. You will also fall in love with the board as it comes in 23 graphics and colors, so picking a favorite is much easier.
Both your height and weight should play an important role when you are choosing a skateboard. You need to find a skateboard, which fits your weight and height. Picking one, which is either too small or too big might only cause you to experience difficulty controlling it, especially if you are still a beginner learning the ins and outs of skateboarding.
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
The main feature of this longboard is its attractiveness. The color of the board is very vivid and pleasing. Also, the smoothness of the longboard is so much striking. Another unique thing that you will find with this longboard is its wheel bite is zero percent. If you want to attract the attention of the people with your longboard while spending reasonable money, this longboard is the best choice for you. Amazingly, even after one or two years, you will not find any crack on the board.

Buy a quality deck. Decks available at your local department store are usually of low quality and have pictures of cartoon characters on the bottom. If you want an entire board, but don't know exactly what you want, buy a complete skateboard from a company or go to a skate shop and ask the employee about the products. If you want to ride on the streets, get a 7.5 to 8.0 deck, if you want to ride vert, 8.0 and up is probably best. However, it's all personal preference. People street skate all the time with decks over 8.0.
Somehow, in the great effort to fight societal conformity, skateboarding always manages to create its own conformity. Trends in styles of skating and fashion come and go. A brand gets hot for a year or two because it's on trend, then it fades to make way for the next thing. Welcome Skateboards doesn't give a fuck about all that. Yes, they are a little weird. The graphics are vaguely Illuminati, and they can't seem to make a normal shaped deck, but that's just Welcome doing its own thing, and who wouldn't welcome that?
There are three types of skateboards: classic, retro, and snake. Classic boards are the most common and what you generally find when you go shopping. Retro boards are longer and have larger wheels. They are great for skating long distances but inferior to classic boards for doing tricks. A snake board is not appropriate for kids since it requires intensive balance and has only one wheel.

Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.

The Wonnv Retro Mini Cruiser 22 inch Complete Skateboard is 22″ Light Up Clear Banana Skateboard.  It is complete with Light Up Board, Wheels, Metal Trucks, ABEC-7 Bearings, and High-Quality Bushings.  The set also includes 6″ Metal Trucks, High-Speed ABEC-7 Bearings, High-Quality Bushings, and Hardware.  It has a unique Textured Waffle Pattern on Deck and designed for Maximum Grip.  The Deck measures about 22 x 6 x 4″.  It has a 6″ Truck Axle and 3″ Truck Hanger.  It requires 2 AAA Batteries and is recommended for skaters who are 6 years old and Up.  It has a 5 rating on Amazon.


SkateXS has been widely known to be the best brand for kids that are looking to advance their skateboarding skills. These skateboards have been designed with children in mind. That’s why there are many customizable features that you can pick when purchasing this product. If you are an avid skateboarder and want to introduce your kids to skateboarding, or just a parent that has been hearing about skateboards for weeks now, you can safely pick this product by SkateXs to help your kids safely advance in their skateboarding skills.
Almost every skate shop will have a wall of boards that is either organized by brand, size, or alphabetically. At our CCS skate shop, we have multiple walls of boards that we try and keep ordered alphabetically. A wall of skateboards, at first glance, can be overwhelming, but if you know what size and roughly what brands you like, it should be fairly easy for you to figure out what board you want. Now would be a good time to mention our CCS Skateboard Buyer’s Guide, specifically the Decks Guide. In the CCS Decks Guide, you’ll find all the information you need to gain a basic understanding of skateboard decks.
Habitat proved itself as an established power in skateboarding when it survived the downfall of the parent company that owned and killed Alien Workshop, being able to persevere and even name new pros through the whole restructuring. They moved their products under Tum Yeto Collective, the parent company/distribution house of other powerhouse skateboard brands like Toy Machine, and now it’s as if they were never in any danger. If you have any doubts about why Habitat is on this list, just watch Mark Suciu’s part in Search The Horizon and never question it again.
Made with bamboo and fiberglass, this board is tough, flexible, and ready for anything. The construction is designed to feel and act like a snowboard. The drop-through design is perfect for freestyle longboarding, commuting, carving, pumping, and more. It gives you better stability and more wheel clearance. The board is definitely best designed for carving but tricks and kicks are easily done as well.

Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
If you are looking for a skateboard that will provide you with all the necessary features you need to ride safely and efficiently, then the Punisher Butterfly Jive will be the perfect board for you. No matter if you want to give this skateboard to one of your kids or if you want it for yourself, it has the perfect size to fit just about anyone. This makes it very versatile, and is able to be used by nearly every age range.
However, this same company decided to ‘Cash-in’ on THE NAME BRAND, and now con-currently sells JUNK , made in China, at WAL MART. DO NOT BUY any ‘longboard’ they sell that has plastic trucks!! They are an accident awaiting a place to occur. I’ve seen wheels (from a company that prided itself on ‘the best wheels’) that are upwards of 4 mm out-of-round, which could easily cause speed-wobbles, even at pedestrian speeds. From my POV, they’ve opened themselves up to possibly numerous lawsuits, just because of the inferior quality, and poor design choices made in order to maximize profit.
Lol, to begin riding I got a target board and it has lasted 1 years so far for me. If you are smart you will start with one of these so that you can see if you will actually stick with skateboarding. It also comes completely put together so you don't have to struggle through the proses of making your board as a beginner although some might say that is an important thing to learn as a skateboarder, wich I also agree with.
We would also like to point out one amazing detail about Plan B that makes it stand out from the other top skateboard brands, the deck technology that it uses. I already talked about how their decks are pretty strong and have minimal flex. But its other products like Plan B BLK ICE decks with wax used on their standard build decks to increase the speed and smoothness of skating a rail and the Flashback Series that uses prospect skateboard deck technology to make the boards thinner, lighter and stronger, are amazing!
This entry is all about giving you an insight through the eyes of skatedeluxe. Which brands dominated your year in 2015? Our compilation of the ‘brands of the year’ is based on a combined check of deck sales, brand shop visits, your search requests and common interest on blog entries to skateboarding’s MVPs. Our in-house brand SK8DLX has been left out of the ranking. Still, we want to thank you that you keep skating our boards and that you seem to like what we put out. Enough talking, let’s start with the Top 15 skateboard deck brands of the year 2015
^ Jump up to: a b Rosenberger, Robert (June 19, 2014). "How Cities Use Design to Drive Homeless People Away: Saying "you're not welcome here"—with spikes". The Atlantic. The Atlantic Monthly Group. Archived from the original on July 1, 2014. Retrieved April 23, 2017. An example of an everyday technology that’s used to forbid certain activities is “skateboard deterrents,” that is, those little studs added to handrails and ledges. These devices, sometimes also called “skatestoppers” or “pig ears,” prevent skateboarders from performing sliding—or “grinding”—tricks across horizontal edges. A small skateboard deterrence industry has developed, with vendors with names like “stopagrind.com” and “grindtoahault.com.”
There’s no way have never seen a Palace logo at this point, and if you haven’t that’s cause you shleep, bruh. Palace is one of the best out there doing the whole “high fashion or skate brand?” thing, and they hold a unique place on this list for being one of the few brands not based and started in the U.S. The Palace Wayward Boys Choir, like many before them, turned their group of friends into a successful crew of respected pros, who you will never see on Fox Sports 1 skating in a multi-million dollar contest.
Zero Skateboards is one of the American top companies for skateboards that comes out of California. The brand, representing by a skull logo, was founded by professional skateboarder Jamie Thomas and is distributed by Dwindle Distribution. The Zero brand is about rebellion and freedom of expression despite society’s rules. The company offers complete skateboards that come with the deck, wheels, trucks, and bearings, as well as decks you can customize, accessories and clothing. In addition to Thomas, the Zero team is Tommy Sandoval, Dane Burman, James Brockman, Tony Cervantes, Windsor James, Adrian Lopez, Chris Wimer, and Kurt Hodge.

This brand gets its name from a slang term for strip club. One video was called “Chicken Bone Nowison,” and it opens with a scene of skater pummeling a security guard. Is that not awesome enough? If there is a company that embodies a more perfect IDGAF attitude in skateboarding, please let me know. For the homies, by the homies is their mantra, which is pretty cool with a team comprised of rippers like Theotis Beasley, Andrew Reynolds, Dustin Dollin, Jim Greco, Terry Kennedy, Lizard King… The list goes on.
Powell Skateboards is one of the original skateboard companies who dates back to 1978 and who has consistently been a top skateboard brand. If you or someone you know skated in the 1980’s, chances are it was on a Powell skateboard. Though Powell had a short lived split between cofounders, George Powell and Stacy Peralta, they regrouped to produce “top of the line” skateboards under the Powell Classic name and succeeded in becoming one of the most successful skateboard companies. Something stuck through that split and they made the list for clear understanding of the fundamentals of a quality skateboard and easily became a perfect quality skateboard brand..
The 18 has made some moves over the past few years that have shown they’re not a bunch of old hesh dudes that piled out and are just holding onto their stronghold with guys who are all about tattoos and brews. They collabed with Supreme and had one of their legends, Andy Roy, model the lookbook, and also put out Destination Unknown, a full video about their vagabond travels in the hunt for anything to skate. Most recently, they released What’s Up Monkey?, an all iPhone full-length video shot all across the world.
You should also look for the type of skateboard wheels that you will be getting with your skateboard. Soft wheels are great for cruising around uneven surfaces, while harder wheels are better for skateboard tricks and hard falls, which is vital for various skateboarding styles. The key thing to remember is the smaller wheels are slower, and bigger wheels are faster.

Illegal skating includes jumping over cracks or obstacles on the sidewalk (rather than stopping, picking up one’s board and walking around the obstacle), turning, riding over certain public property and any stopping maneuver that could be considered a trick. A ticket for skateboarding is a traffic violation, but skaters are more commonly cited for vandalism or trespassing—misdemeanors that stay on a skater’s record and usually carry a fine or a sentence of 40 hours of community service, or both.
Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.

Here's some general guidelines to get you started: Narrower decks are lighter and easier to flip, but you’ll sacrifice some stability. Wider boards are more stable but are heavier and slightly less ideal for some tricks. Skaters who like flip tricks, manuals, ledges, and flat bars usually prefer boards on the narrower side of the spectrum (7.75 – 8.25 inches). Those who skate big bowls, hand rails, or like to jump down large gaps at high speeds are usually more comfortable with a larger board (8.25 – 9.0 inches).

Pro Skateboarder, Jamie Thomas developed the Zero brand in Carlsbad, CA and has built it into one of the top skateboard brands. Though the Zero brand initially distributed clothing, it eventually evolved to boards designed to suit the need for any tricks performed. The Zero team is comprised of a close group of skateboard professionals that have turned their passion into a company dedicated to provide the latest in skateboard innovation and helped Zero Skateboards become a fantastic skateboard brand. Zero boards are great for maneuvers, stability and especially grinds, with their specially designed features. Their innovation and high-quality designs has made Zero Skateboards one of the good skateboard brands today.


The problem with wheel bite is that it tends to stop the motion of the wheels. This can result not only in a bad wipeout for the rider but also damage to the wheels. With the help of the riser pads, it is easier for you to preserve the deck of your skateboard since these pads can reduce the tendency of having stress cracks on where the trucks and deck meet.
Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US.  These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck.  Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using.  The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold.  For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete.  If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck.  This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard.  As the skater progresses they can then switch out these generic parts for higher-end options as necessary.
This board also has a unique shape that makes it a lot easier to ease into turns, which is something that longboards aren’t always known for. It’s a lot easier to push off on this deck thanks to how low it sits, and you also get a one-year warranty from the manufacturer should anything go wrong. If you’ve never ridden on a board before, and don’t want to learn tricks right away, this is a great choice, especially if you’ll be riding around a lot of mostly flat areas.
New in the top 16 ranking, but still an old stager in the business. In 2016 you gladly put Anti Hero decks under your feet, which is not surprising regarding the neat designs and the high quality of the boards. The brand stands for 100% skateboarding without high life and frills. It’s all about ripping it. Get your Anti Hero deck at skatedeluxe from 52.99 € | 45.00 GBP!
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
Element, based out of Irvine, CA, is one of the cool skateboard brands today. They came in first on our list due to their quality boards, sustainable practices and the affordability they offer customers. They’re an environmentally responsible brand who creates their boards without causing any environmental damage. The Element team behind the company is comprised of a group of professional skateboarders who interact with a strong belief in the Element brand. They not only offer great products, but stand for an open minded and active lifestyle and have become one of the best skateboard brands in the world.
Unlike California, where the sun always shines and the pavement has never seen snow and salt, New York only has a handful of skate brands. Funny when you think about the rich history skateboarding has in the City. 5Boro is one of the brands that has been keeping the tradition alive for more than a decade, and next time you see founder Steve Rodriguez out skating, thank him for making so much happen for skaters in NYC.
Its All Powell-Peralta Ligament decks feature a wider and more robust polymeric strap. The ligament strap is so powerful that in case your board breaks, the ligament strap will hold your deck together to allow you to ride out of it. Ligament decks are same in weight as a 7-ply maple deck but provide more pop and stiffness that lasts longer than ordinary boards.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.

Baker is a classic good old fashioned, anti-establishment skateboard brand.  Baker has a great professional team including founder Andrew Reynolds.  Reynolds is also heavily involved in other well-known skateboard brands like Deathwish, Emerica, and Shake Junt.  Notable street artist Neckface has a limited edition line of Baker decks that is one of the coolest in skateboarding in my opinion.


Spotting a poorly made skateboard deck can be hit or miss. Some toy skateboards don’t even try to look “real". They might have no concave to their shape and may not even have a extended nose. Others may be shaped to resemble a real skateboard, but are made with cheap woods and fillers. If that is the case, they may be both thicker and heavier than a quality board, or they may be ready to fall apart quite quickly and easily. Consider that it isn’t easy to make a real skateboard deck. Most legitimate skateboard decks will sell for somewhere between $35 - $55. If you are paying that much for the entire skateboard, it is unfortunately a sign that significant corners were cut on quality. 
Krown Rookie complete skateboards are a prime example of a product that is well liked, and of great quality. Just like with the previous Krown product we discussed, the company has given us several colors of the product o choose from. This is a great addition, since it helps riders personalize their rides whichever way they want. It also limits the possibility of running into someone that is sporting the same skateboard at you!

The “popsicle” deck is the most popular shape because of its versatility and durability. These decks resemble the shape of a popsicle stick because they feature both a nose and a tail that are exactly or nearly symmetrical. Since the nose and the tail are shaped about the same, it’s easy to do tricks no matter which direction you’re headed in. Most skateboarders stick to popsicle decks because of their functionality and reliability.

Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 

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