Habitat proved itself as an established power in skateboarding when it survived the downfall of the parent company that owned and killed Alien Workshop, being able to persevere and even name new pros through the whole restructuring. They moved their products under Tum Yeto Collective, the parent company/distribution house of other powerhouse skateboard brands like Toy Machine, and now it’s as if they were never in any danger. If you have any doubts about why Habitat is on this list, just watch Mark Suciu’s part in Search The Horizon and never question it again.
Amongst the chaos of trends and contrived images GOOD Skateboards remains true to the roots. The preach and practice of the philosophy that it's not WHAT you do but HOW you do it. Spear headed by legendary pro Tosh Townend, GOOD Skateboards is that much needed breath of fresh air in an industry polluted by heartless money fiends and exploitative mind sets. Made in the USA and as Grass Roots as you could possibly get Tosh and good friend Tommy De Maria bring to you something straight from the core of skateboarding; actual skateboarding. No egos, no attitudes; GOOD Skateboards' roots run deep with an utmost respect for skateboarding's past and a rich understanding of skateboarding's history. Support GOOD and support skateboarding in the hands of skateboarders.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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