The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.

Founded by the pro skateboarder Marc Johnson in the year 2000, enjoi has been on the market for over two decades now. They have since expanded, and started producing skateboarding accessories and clothing apart from just skateboards. Since then, they have adopted a panda as their logo. This logo is featured on most of their products and has quickly become the company’s trademark.
This is the way most serious skateboarders buy new skateboards.  In some cases they choose different brands for the wheels, bearings, trucks, deck, and hardware and customize it to their own unique style and preferences. The benefit to buying part like this you can replace only certain parts that are worn down and you have more control over each aspect of your skateboard.  I recommend this approach to intermediate and advanced skateboarders who want to experiment with different brands and styles.   However, if you are looking to try skateboarding for the first time or buy it as a gift for someone else I would recommend buying an already assembled complete skateboard.

Choosing skateboards that are made out of good, sturdy, and durable wood is vital. Most boards nowadays are made out of Canadian Maple. The skateboard deck is usually made out of a dozen or so layers. This ensures that your board will be reliable and can take some beating when you fall off or start doing skateboard tricks. You should also look for pro boards that have metal skateboard trucks, since these are the ones that support decks best.


Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies[53] to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be."[54][55][56][57][58] According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.[59]
Mixing a clean and colourful graphical identity with tongue-in-cheek parodies of existing brand logos (most notably the now largely discontinued Starbucks homage), Skateboard Cafe have carved a niche within the flooded UK skateboard market largely based on their skater-owned status, the lack of conceit in their identity and a regular and well-received output of video content.
If you didn’t already know, the “nose” of a skateboard is typically the front and the “tail” is the back.  When you fall or slip and your board slams into curbs, fences, or other hard objects, it’s common for the wooden ends to chip or become damaged upon impact.  Over time these chips can make it harder to preform tricks and even just cruise around.  These chips can be prevented by buying a carbon fiber or non-wood deck, or by there are some metal edges available that can be installed on the nose and tail.
The skateboards on this list will all suit one type of person or another, but they all have drawbacks that keep them from being true pro boards. The best skateboards is the one that requires the fewest upgrades to be great. Replacing skateboard parts is just part of the game, as street skating is destructive by its very nature, but it should take a while.
These boards are perfect! perfect shape (for me anyways) medium concave (which is better than deep or mellow in my opinion) perfect shape of the tail and nose, and have perfect pop (which last FOREVER) they're very durable too. Everything is perfect but why they're ranked so low is because not many people get deluxe boards than come here to write about how awesome they are.
The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.

Typically when looking at different completes you will see size dimensions in the format of ~7-8 x 31-34″.  This measurement is referring to the width and length of the skateboard deck.  Typically all other parts are relatively standard and the deck size is the main thing to look for.  Standard skateboard widths for beginners are between 7.5-8.25 with smaller boards being better for younger and smaller guys.  You don’t really have to worry about length much as long as it’s shaped regularly.  You may hear about the concave of the deck or a special type of board construction, but for the most part, it will not matter much to a beginner.  If you have no idea what size would be best you will never go wrong with a 7.5 or 7.75.
A skateboard is fundamentally a sum of its parts. If you want a good skateboard, you’ll want each component to be high quality. We’ll take a look at each part of a skateboard and talk about what quality means for the that component. We’ll try to give tips on how to spot a high or low quality implementation of that component and then we’ll share how SkateXS Skateboards measure up.  

That’s a lot of wood! But it is by no means the end. In 2016 there were many other brands that have pleased us with wooden works of art. Chocolate were inspired by modern living shown in their Modern Homes series, Welcome beautifully presented decks in original shapes, and the two German brands Inpeddo and Mob showed that seven layers do not necessarily have to come from overseas.
The skateboards on this list will all suit one type of person or another, but they all have drawbacks that keep them from being true pro boards. The best skateboards is the one that requires the fewest upgrades to be great. Replacing skateboard parts is just part of the game, as street skating is destructive by its very nature, but it should take a while.
The hoopla team helped to publicize just how well women can skate, and helped to create an onramp to skating's main road. Young girls and women have taken this opportunity so seriously, that they are no longer content to be part of a separate but equal skate community. In this era of the "Me Too" movement, shattered glass ceilings, and equality of pay, women have chosen to participate on each major company’s skateboard team, instead of supporting brands like hoopla, created just for women.
The good news is that majority of skate shoes today come with high-quality flat soles that are capable of providing the maximum surface area designed to let you come in contact to the board, thereby promoting better control. Look for a really durable shoe, which you can wear comfortably to guarantee a safe and enjoyable experience when you are skateboarding.

Many of the most popular skateboard brands sponsor teams of skaters, like Zero's Jamie Thomas and Element's Barn Margera. Professional skaters are often good sources of information as to what skateboard you should buy. If a pro skater rides a certain board, there is a good chance that if he or she finds that it is high enough quality you will also like the board. Users looking for a new skateboard will want to research a variety of different brands to find the one that best suits their needs, based on function and features.
Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High.[8] Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries.[26] This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.[8][76][77][78][79][80]
This brand gets its name from a slang term for strip club. One video was called “Chicken Bone Nowison,” and it opens with a scene of skater pummeling a security guard. Is that not awesome enough? If there is a company that embodies a more perfect IDGAF attitude in skateboarding, please let me know. For the homies, by the homies is their mantra, which is pretty cool with a team comprised of rippers like Theotis Beasley, Andrew Reynolds, Dustin Dollin, Jim Greco, Terry Kennedy, Lizard King… The list goes on.
Whilst this A – Z is by no means exhaustive and there are many brands, both new and old that are not included, we feel that this cross section of companies represents a selection of some of the best choices out there today. The following list of 29 skateboard brands, beginning with Alien Workshop and ending with Zero, covers a huge range of the alternatives within the current market and will hopefully act as a handy guide to those dipping their feet into our world for the first time.
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