A magazine?! This is an outrage! Yeah, it is. But Low Card has become the defacto hat brand for all the cool hesh skaters in America, so deal with it. Also, the mag's graphic tees, baseball shirts, coaches jackets, and beanies are all highly dope. The custom mesh hat program is the way to go if you feel the need to wear your “yeah, I skate” calling card on your head.
The criteria used to select the brands featured varies – some are included due to their commitment to technological innovation and for their efforts to improve the products they offer through experimentation, others are included for what they offer in terms of cultural depth and for their contributions to skateboarding culture as a whole, whether that be through graphics, video output or simple attitude.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.