It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
Emerging initially via a series of spoof news bulletins created by Lev Tanju called ‘PWBC Global Skateboard News‘ and hosted on the don’twatchthat.tv site, the aesthetic that the Palace Skateboards Brand would adopt was firmly established in these early videos. Sadly now mostly deleted from the Internet, aside from a few ‘best of’ videos, the PWBC News series were a pre-cursor for the route that the brand would adopt with its comedic take on the faux-seriousness of the Skateboard Industry of the time, an emphasis on the UK grime music scene, and the introduction of numerous characters within each news segment, including Francis Shower Face who still appears in Palace releases to this day, along with snippets of footage from various sources.
Read on for our complete skateboard buyers guide where you can find things to consider when buying a beginner board, beginner skateboards for adults, ABEC ratings, Sizing Chart, and more about these epic extreme sports. Looking to go electric? Check our our review of the top electric skateboards! You could also try these top-rated electric longboards.

This skateboard is within the 22 inch category, (there are other categories according to size ranging from 22 inch to 36 inch longboards) and the Jet Black Lilac is our personal favorite. We love the twist of the color which is for people who want to keep it simple with just a dash of color. It also has some other amazing specifications like classic waffle top non-slip deck, 3-inch aluminum trucks with powder-coated finish and 59mm, 83A wheels for a smooth ride.


Harsh weather, cracked pavement, angry cops—all things that make Raw New England just so raw. The name is also an acronym for Ready Amongst Willing—a perfect moniker for one of the East Coast's toughest brands. Raw's product drops aren't quite as frequent or bountiful as some other brands on this list, but the decks, tees, hoodies, and caps with the bold RAW logo are must-haves for New England's skate crowd. Visit the brand's shops in Boston or in CT to get the goods in person.
Many jurisdictions require skateboarders to wear bicycle helmets to reduce the risk of head injuries and death. Other protective gear, such as wrist guards, also reduce injury. Some medical researchers have proposed restricting skateboarding to designated, specially designed areas, to reduce the number and severity of injuries, and to eliminate injuries caused by motor vehicles or to other pedestrians.[102]
However, this same company decided to ‘Cash-in’ on THE NAME BRAND, and now con-currently sells JUNK , made in China, at WAL MART. DO NOT BUY any ‘longboard’ they sell that has plastic trucks!! They are an accident awaiting a place to occur. I’ve seen wheels (from a company that prided itself on ‘the best wheels’) that are upwards of 4 mm out-of-round, which could easily cause speed-wobbles, even at pedestrian speeds. From my POV, they’ve opened themselves up to possibly numerous lawsuits, just because of the inferior quality, and poor design choices made in order to maximize profit.
Well, independent skateboard brands, like Birdhouse skateboards or Blind Skateboards are prevalent. The DIY factor over the various skateboarding brands of course, acquires attention for the beginners in skating. But, for intermediate and expert level jumps, the names of best selling skateboard brands rule the market. Everyone considers the top 10 skateboard brands, but we have explained the top 12 skateboard brands for you. Why do we consider these top 12 skateboard brands? Well, our inclination lies in quality and efficiency. Whether, you belong to the beginner or expert level, whether you seek for the skateboard shoe brands or skateboard deck brands, we are here to assist you.
Grip tape adds additional assurance for a rider's feet. It is made from a sheet of colored paper or fabric with adhesive on one side and a fine, sand paper surface on the other. Applied to the top surface of a skateboard, grip tape gives a person's feet an improved grip while maintaining stability for performing tricks. Skateboard trucks connect both the wheels and ball bearings to the deck and are directly attached to the deck themselves. They are usually constructed from aluminum alloy. The wheels are mounted to their axles via steel bearings. The wheels are made from polyurethane and available in a range of different shapes and sizes to suit most any skill level.
Skateboarding damages urban terrain features such as curbs, benches, and ledges when skateboarders perform "grinds" and other tricks on these surfaces.[112] Private industry has responded to this problem by using skate deterrent devices, such as the Skatestopper, in efforts to prevent further damage and to reduce skateboarding on these surfaces.[112]
There really isn’t a best brand….I prefer boards that are made in America by small companies or for small companies by mid sized companies. but that’s my general preference Watson and PS Stix also makes boards for a lot of companies (mostly outside the USA from what I understand) I have a couple of Welcome Jordon Sanchez decks (pressed by PS Stix) on my spare board shelf that I can wait to skate.
The first thing to consider is what kind of skateboarding you want to do. Do you want to skate your local skate park and learn tricks? Do you want something for commuting across town or campus? Or, would you enjoy charging down hills at high speeds? Take a look at the options below and note which features work well for the type of skating you want to do.
QuartetQuasiR.A.D.RandalRayneRealReality GripReflexRemind InsolesRicher PoorerRictaRIPNDIPRoger SkateboardsRogueRoyalRVCASabreSalt & StoneSanta CruzSanta Monica AirlinesSchmitt StixScramSector 9Shake JuntShortysSilverSK8MAFIASk8ologySkate MentalSkateknifeSkeleton Key MFGSkullcandySml.S-OneSourSOVRNSpitfireSquare UpStanceStateStereoTensorThank YouThe HundredsThe Killing FloorThe Quiet LifeTheoriesThrasherThunder TrucksTiredToy MachineTrafficTransworldTriple EightTurbokolorTwo Cents SkateboardsUnitVagrantVansVenomVentureVicious GriptapeVideoVisionVolcomWayward WheelsWelcomeWKNDZ FlexZero
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
Skateboarding, in one form or another, has been around since the late 1950’s when the first brave pioneer first attached roller skate wheels to a piece of wood. As skateboarding progressed to mimic surfing, skateboards evolved with the style of riding. Skateboards grew and changed shapes as riders experimented with everything from plastic to fiberglass to aluminum constructions - all in an effort to push what was possible. Like most sports or art forms, progression is at the heart of skateboard innovation.
Skateboards can be bought online and in your local stores.  However, choosing a good skateboard can be challenging.  If you are a beginner there are a lot of things that you have to consider.  Aside from the cost, you should also check the entire board such as the wheels, the deck, the trucks, and others.  Here, we have compiled the best skateboards for sale that you can choose from right now.
The hoopla team helped to publicize just how well women can skate, and helped to create an onramp to skating's main road. Young girls and women have taken this opportunity so seriously, that they are no longer content to be part of a separate but equal skate community. In this era of the "Me Too" movement, shattered glass ceilings, and equality of pay, women have chosen to participate on each major company’s skateboard team, instead of supporting brands like hoopla, created just for women.
There are actually several types of skateboards but the most common ones are the longboard, cruiser, and carve skateboards. A longboard is usually at least 33 inches. It is a great mode of transportation and works well for cruising around. The cruiser also works well as a mode of transportation but many consider it more beneficial as it has a shorter skateboard, which promotes ease in transporting around.
Finally, consider the type of grip tape you'll want on the board. While function is important in this regard to give your feet ample support, there's nothing wrong with adding some bling to the board's surface either. Many skateboard retailers will offer you several choices of grip tape and board styles, so it's definitely important to ask a lot of questions.
Unique Designs: The unique designs of Globe skateboards make them one of the most innovative and unique skateboard companies in the world today. They were professional skateboarders who began their business because they were not satisfied with the quality of boards available. With Globe, that changed. You can now count on reliable, unique designed boards.
In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions. 
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
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