Unlike California, where the sun always shines and the pavement has never seen snow and salt, New York only has a handful of skate brands. Funny when you think about the rich history skateboarding has in the City. 5Boro is one of the brands that has been keeping the tradition alive for more than a decade, and next time you see founder Steve Rodriguez out skating, thank him for making so much happen for skaters in NYC.
Krown has been producing skateboards since the late 1990s, which was the time when skateboards lived through a revival and became a popular hobby once again. Since then, Krown’s goal has been to create quality skateboards with budget prices. This has made Krown skateboards well sought after among beginners who want to try out extreme sports, and need a starting board. Even though Krown started out selling only skateboards, they have evolved to also sell longboards, pads, helmets and the alike over the years.
What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.
HUF has clearly mastered the streetwear game and has moved on to trying to master the skate shoe game. The addition of Dylan Rieder and Austyn Gillette to their roster, and their subsequent pro shoe model releases have shown that they’re a brand that’s not afraid to take risks and try something new, pushing a fashion forward image supported by a group of guys who you might feel you can wreck in a fight, but who will probably steal your girl even after you punch their face in.
Choosing a skateboard deck can be approached in a few different ways: you can choose your board based off the graphic, the brand, the shape, the width, or even the color. For most skateboarders, it’s a combination of all these factors, but if you’ve never skateboarded before, you may not know what shape, width, or brand you like best. In this case, choosing your favorite graphic would make total sense.
You guys must have noticed that we have an absolute adoration for boards that not only ride smooth but are also easy on the eyes. Plan B covers the graphics of skateboards quite well, with its own unique style and color schemes. Some of the examples of their visual masterpieces are, the Riot Cole (with the Plan B logo embedded in different art schemes) and the Anatomy Cole 8 (with individualistic graphics).
Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Aside from keeping the more fashion-oriented side of skateboarding placated with ultrasoft crewnecks and clean 6 panel caps, Dime keeps the side of skating focused on actual footage and hijinks fed through their Instagram and Snapchat accounts (@dimemtl), where they post their day-to-day in Montreal doing what skateboarders do best: having fun with their friends.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions.
Element, based out of Irvine, CA, is one of the cool skateboard brands today. They came in first on our list due to their quality boards, sustainable practices and the affordability they offer customers. They’re an environmentally responsible brand who creates their boards without causing any environmental damage. The Element team behind the company is comprised of a group of professional skateboarders who interact with a strong belief in the Element brand. They not only offer great products, but stand for an open minded and active lifestyle and have become one of the best skateboard brands in the world.
Sending sincere thanks to everyone that supported us over the last decade – including team riders, fans, customers, photographers, filmers, & mags. Thanks to George & Juli Powell & everyone at Skate One Corp. who believed in us & helped facilitate our vision. Thanks most of all to Cara-Beth Burnside for whom without her influence, leadership, & no-bullshit-spirit none of this would have ever been possible.
You might have seen people talking about cruising styles and board drills but don’t find the talk attractive because you are not a skateboarder. This game gives you a lot of stuff to talk about with your friends and family relatives who skate as well. In fact, when you will get old, you will love to contribute to the pro conversations about skateboarding styles and maneuvers. It’s all about the ride and talks!