SkateXS is a very popular brand among parents that have kids that are enthusiastic about skating. They have a variety of skateboards, plenty of color choices and even add a name tag of your child on the grip tape. This helps the child feel like they have full control over the board and its development. This, in turn, will make them treasure it more.

It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.


Habitat proved itself as an established power in skateboarding when it survived the downfall of the parent company that owned and killed Alien Workshop, being able to persevere and even name new pros through the whole restructuring. They moved their products under Tum Yeto Collective, the parent company/distribution house of other powerhouse skateboard brands like Toy Machine, and now it’s as if they were never in any danger. If you have any doubts about why Habitat is on this list, just watch Mark Suciu’s part in Search The Horizon and never question it again.

Mixing a clean and colourful graphical identity with tongue-in-cheek parodies of existing brand logos (most notably the now largely discontinued Starbucks homage), Skateboard Cafe have carved a niche within the flooded UK skateboard market largely based on their skater-owned status, the lack of conceit in their identity and a regular and well-received output of video content.
A skateboard consists of a deck, trucks, wheels, bearings, hardware, and griptape. All parts come in a variety of sizes, graphics, colors, and signature pro series. The deck is the essential part of any skateboard. The deck ranges generally from 7.5" to 8.5". Skaters choose their board size for many reasons, but the basic deciding factor comes down to style of skating and foot size. Transition skaters usually ride a wider deck, while street skaters tend to go with a smaller deck. Skate brands such as Girl, enjoi, and Welcome offer a wide range of boards in regards to sizes and graphics. Skateboard trucks come in either a high or low setting, and also in a range of widths. The main factors in a truck, are how well they turn, and how well they grind. Independent, Venture, and Thunder, are truck brands that are well known for their turning and grinding capabilities. The skate hardware is generally either Phillips head or Allen key bolts. The skateboard wheels range from 50mm to 60mm. Some brands offer smaller and larger sizes, but 50-60mm is the general range. Like the deck sizes, wheel sizes depend on the skater's choice of terrain: Transition skaters tend to ride bigger wheels, while street skaters usually go with smaller wheels. Bones, Spitfire, Ricta, and Wayward wheel companies all make wheels for any terrain, whether you're a street shredder or a park burner. Skate bearings follow the ABEC rating system, which includes grades 1, 3, 5, 7, and 9. Bones, Bronson, and Andale are some of the top bearing brands in the skate market. CCS proudly carries all these brands, and many more.
Its All Powell-Peralta Ligament decks feature a wider and more robust polymeric strap. The ligament strap is so powerful that in case your board breaks, the ligament strap will hold your deck together to allow you to ride out of it. Ligament decks are same in weight as a 7-ply maple deck but provide more pop and stiffness that lasts longer than ordinary boards.
The Skatro Mini Cruiser Skateboard includes Abec 7 Skatro Bearings, 59MM Urethane Skatro wheels, and 3-inch lightweight aluminum trucks.  The Skatro Flexy Technology ensures optimal flex on every board. Skatro outperforms most of the leading brands and it has an amazing value.  You can take this board on the subway, plane, train, and even on the bus.  It includes a color matching T-tool.  It has the best rating of 4.8 on Amazon.
“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
There are three types of skateboards: classic, retro, and snake. Classic boards are the most common and what you generally find when you go shopping. Retro boards are longer and have larger wheels. They are great for skating long distances but inferior to classic boards for doing tricks. A snake board is not appropriate for kids since it requires intensive balance and has only one wheel.
The most common shape in skateboarding is called a popsicle shape. It has a curved tail and nose and features concave, which gives the board it’s shape. New skateboarders looking to learn how to carve, push, ollie, kickflip, and grind boxes, ledges, and rails should start with a popsicle shape. If you’re interested in knowing, we explain selecting a board by width, riding style, and board shape in the skateboard decks section of the buyer’s guide.
Toy Machine is an Ed Templeton company and one of the best skateboard companies of its time. Ed is an Orange County original skater and developed the board he wanted to skate on, thus creating the Toy Machine Brand. Though the Toy Machine team has seen many changes, it has always held onto professional skaters that can provide insight in the latest needs of boards. Toy Machine skateboards are known for their signature monster graphics, which have made them a top skateboard brand.
WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.

Camber & Rocker: The camber skateboards are the ones with a raised middle while rockers have dropped middle. The angle you get with camber and rocker is pretty mellow. However, the difference in shape dramatically affects the flex of your deck. Since most of the decks come with a neutral deck camber, you can still find some cruisers and longboards who feature a camber—style deck. Needless-to-say, decks having positive camber have more flex because of the higher center of gravity. In case of rocker decks, the center of gravity is low and have a sloped shape which the riders love.

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After expanding from a successful board brand featuring Pontus’s own art and photography, the brand grew into making a high quality line of apparel that borders between athletic wear and traditional skate style. Over the last couple of years, Polar dropped jerseys and polos in high quality athletic materials, collabed with Converse on a couple of Chuck Taylors, and always kept a steady stock of their classic heavy chinos and hoodies, building up a brand you could literally rock head-to-toe.

In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
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