Their fan base loves them for pushing goofy but fun looking skating that in reality is heavier and rawer than most will realize, and their board graphics and t-shirts feature art from their riders in striking colorways. Their product immediately stands out among the bunch at any shop it’s stocked. These guys are doing things exactly their way, and it’s sticking.
The nose and tail of a standard skateboard curve upward slightly to make tricks easier to perform. On most decks, the nose and tail are shaped slightly different. The nose is usually wider, longer and steeper than the tail which aids in nose-based (nollie) tricks, and also helps you differentiate the nose from the tail. Some shaped boards have very different nose and tail dimensions, and some old school boards lack noses all together.
Spotting a poorly made skateboard deck can be hit or miss. Some toy skateboards don’t even try to look “real". They might have no concave to their shape and may not even have a extended nose. Others may be shaped to resemble a real skateboard, but are made with cheap woods and fillers. If that is the case, they may be both thicker and heavier than a quality board, or they may be ready to fall apart quite quickly and easily. Consider that it isn’t easy to make a real skateboard deck. Most legitimate skateboard decks will sell for somewhere between $35 - $55. If you are paying that much for the entire skateboard, it is unfortunately a sign that significant corners were cut on quality. 
You should also look for the type of skateboard wheels that you will be getting with your skateboard. Soft wheels are great for cruising around uneven surfaces, while harder wheels are better for skateboard tricks and hard falls, which is vital for various skateboarding styles. The key thing to remember is the smaller wheels are slower, and bigger wheels are faster.

^ Jump up to: a b Rosenberger, Robert (June 19, 2014). "How Cities Use Design to Drive Homeless People Away: Saying "you're not welcome here"—with spikes". The Atlantic. The Atlantic Monthly Group. Archived from the original on July 1, 2014. Retrieved April 23, 2017. An example of an everyday technology that’s used to forbid certain activities is “skateboard deterrents,” that is, those little studs added to handrails and ledges. These devices, sometimes also called “skatestoppers” or “pig ears,” prevent skateboarders from performing sliding—or “grinding”—tricks across horizontal edges. A small skateboard deterrence industry has developed, with vendors with names like “stopagrind.com” and “grindtoahault.com.”
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
Jessup is considered to be the standard grip tape, and it is the grip we offer for free with all decks. MOB is known for their coarser grip, which gives excellent traction, but also wears down your shoes faster. MOB M-80, Grizzly and Shake Junt grip tapes fall somewhere in the middle, offering good overall traction without the heavy abrasion. There are other extra course grip options for downhill skateboarding (Vicious, Blood Orange, etc.). That stuff locks your foot in place but it is so coarse it would quickly destroy your shoes if you tried flip tricks with it.
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.
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