In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.

Powell Skateboards is one of the original skateboard companies who dates back to 1978 and who has consistently been a top skateboard brand. If you or someone you know skated in the 1980’s, chances are it was on a Powell skateboard. Though Powell had a short lived split between cofounders, George Powell and Stacy Peralta, they regrouped to produce “top of the line” skateboards under the Powell Classic name and succeeded in becoming one of the most successful skateboard companies. Something stuck through that split and they made the list for clear understanding of the fundamentals of a quality skateboard and easily became a perfect quality skateboard brand..
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
Despite what many young skaters may think, there is more to choosing a skateboard deck than the graphic on the bottom of the pro skater the deck company sponsors.  The best skateboard deck varies from person to person depending on external factors such as the rider’s weight, skate style, shoe size, and budget.  Person preferences can also impact the decision.  For example, you may want to support your favorite pro skateboarder, so you buy their pro deck.
(2) Goldchain, Michelle (July 31, 2018). "Why is Pennsylvania Avenue's Freedom Plaza such a failure?". Greater Greater Washington. Retrieved October 30, 2018. One group of people do use Freedom Plaza regularly: skateboarders. The open hardscape and railings of Freedom Plaza make an excellent and popular skate park, though skating there is not actually allowed and Park Police regularly chase skaters from the park.
While the skateboard has a lot of moving parts, one's safety, comfort, and ease to learn new skills and perform tricks are all of equal importance. For this reason, choosing the right type of deck and wheels should be two of the first considerations, as the board's shape, material construction, and wheel makeup will all have a significant impact on your ability to control the equipment and maintain good aerodynamics. Additionally, the width of the deck is important, so one must take their height, shoe size, and style of riding into account in order to ensure the deck offers as much support as possible, regardless of application.
By 2001 skateboarding had gained so much popularity that more people under the age of 18 rode skateboards (10.6 million) than played baseball (8.2 million), although traditional organized team sports still dominated youth programs overall.[43] Skateboarding and skateparks began to be viewed and used in a variety of new ways to complement academic lessons in schools, including new non-traditional physical education skateboarding programs, like Skatepass[44] and Skateistan,[45] to encourage youth to have better attendance, self-discipline and confidence.[46][47][48] This was also based on the healthy physical opportunities skateboarding was understood to bring participants for muscle & bone strengthening and balance, as well as the positive impacts it can have on youth in teaching them mutual respect, social networking, artistic expression and an appreciation of the environment.[49][50][51][52]
Progressive designs deliver a more dramatic upward curve and a wider base, providing increasingly secure footing and a locked-in feel. The W-concave shape is more narrow with an additional center curve, allowing for a greater shift in energy between the heel and toe. This design also boasts more responsive control and quick turning capabilities. Tub concave decks resemble the radial shape, however their rails extend at a sharp angle instead of a gradual curve. Asymmetrical decks feature rails that extend at different angles, affording more power to a rider's heels when making turns. Less commonly used are decks with convex and completely flat shapes. Convex boards offer an upwards-arching shape, which some downhill skateboarders prefer for a more natural feel, whereas flat designs increase available foot space and are more popular for experienced riders looking to perform fancy tricks.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
Also called the mounting hardware, the skateboard hardware is useful in connecting the trucks to the deck. Every truck is actually in need of 4 bolts and locknuts. If you are planning to buy hardware for your custom skateboard, then note that they are often sold in sets composed of 8 parts, though it is also possible for you to buy individual parts separately when required.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
Now you need to look at the wheels of your skateboard. There are dozens of different sizes, materials, shapes, and features of skateboard wheels, and it can get confusing for beginners. The most common type of wheel is a hard plastic wheel, and for beginners, you’ll usually see a “90a” level wheel. Professional skaters often choose even harder wheels, up to a 100a, because it gives them more “pop” for tricks. But somewhere between a 90a and a 97a is usually best for beginners.
In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
If what you want out of your first skateboard is something very stable to just get the feel of riding without the danger, the Atom Drop Deck is perfect. This is a longboard, meaning it’s perfect for longer rides and cruising around. The components are made to handle lots of wear and tear, and the low-ride deck makes you feel more in control, closer to the ground, and more stable.

Skateboard decks width is probably one of the most important factors to consider when buying a deck.  Decks typically range from 7.25-8.5″.  7.5″,7.75″, and 8.0″ tend to be the standard widths if most decks and the general rule is that the bigger your feet are the wider the deck you should get.  Thinner decks are slightly easier to flip, however they are harder to land on due to the decreased surface area.  This is a tradeoff you have to consider, but the typical rule of thumb for younger guys is that you get wider decks the more advanced and larger you get.  Street skaters typically also like smaller decks as they are easier to navigate and carry around in crowded cities and areas.
Group spirit supposedly influences the members of this community. In presentations of this sort, showcasing of criminal tendencies is absent, and no attempt is made to tie extreme sports to any kind of illegal activity. Female based skateboarding groups also exist, such as Brujas which is based in New York City. Many women use their participation in skate crews to perform an alternative form of femininity.[75] These female skate crews offer a safe haven for women and girls in cities, where they can skate and bond without male expectations or competition.
Canadian maple wood decks are the industry standard and is what the vast majority of decks on this list will be made of.  However, is the seller just says “maple” the deck is typically made in China and the wood may be slightly softer and lower quality.  This is more common among the lower cost blank decks, and most pro brands or higher end blanks are typically 100% Canadian maple.  In my opinion, the difference between Canadian and Chinese maple decks is slight and in many cases, a cheaper Chinese deck may be the better option for you if you have a small budget or tend to go through decks very quickly.
Also called Standard Kingpin Trucks, these trucks will mount to any standard or cruiser deck. They are the most versatile type of trucks and can be used for any type of skateboarding. There are many brands and various features to consider, including truck height, weight and replaceable components. Trucks are easily adjustable and allow you to loosen or tighten the board's responsiveness. For more information on trucks, check out our Skateboard Trucks Guide.
This deck is 6-inches-by-22.5-inches with that classic cruiser shape. The board is made with 6-ply bamboo and maple construction, which is lightweight, flexible, and eco-friendly. Bamboo Skateboards claims this board has a turning radius not seen in most mini decks. The small, blank deck is heavy duty and durable in a way not all mini cruisers are. This non-carbonized board is ready for you to slap on the grip tape and artwork you want and then get riding.
Polar’s inaugural video release, The Polar Skate Co. Promo – Wallride Oh Yeah Oh Yeah Oh Yeah (2012) with the tagline ‘Inspire others to inspire themselves’ featuring Pontus, fellow Swedes Oskar Rozenberg and Davd Stenstrom, Polish rider Michal Juras, Dane Hjalte Halberg, Tjark Thielker and original rider and Polar artistic contributor Jakke Ovgren.
If you love the outdoors, traveling in style, and prefer to have as much control over your mode of transportation as possible, a skateboard is just what you need. Not just for high school kids or sports celebrities like Tony Hawk, the skateboard can be a useful and fun tool that can take you wherever you need to go, while also being a great outlet for the release of energy.
Pro Skateboarder, Jamie Thomas developed the Zero brand in Carlsbad, CA and has built it into one of the top skateboard brands. Though the Zero brand initially distributed clothing, it eventually evolved to boards designed to suit the need for any tricks performed. The Zero team is comprised of a close group of skateboard professionals that have turned their passion into a company dedicated to provide the latest in skateboard innovation and helped Zero Skateboards become a fantastic skateboard brand. Zero boards are great for maneuvers, stability and especially grinds, with their specially designed features. Their innovation and high-quality designs has made Zero Skateboards one of the good skateboard brands today.
Also called Standard Kingpin Trucks, these trucks will mount to any standard or cruiser deck. They are the most versatile type of trucks and can be used for any type of skateboarding. There are many brands and various features to consider, including truck height, weight and replaceable components. Trucks are easily adjustable and allow you to loosen or tighten the board's responsiveness. For more information on trucks, check out our Skateboard Trucks Guide.
Skateboarding is one of the most popular alternative sports around the world, for kids and adults alike. But before you hop on a board and take off, it’s important to choose the right kind of board for you. Most beginners will simply grab the board that they like the looks of, and with the endless array of deck art and styles that exist, that kind of attitude can lead to choosing a board that isn’t right to learn on.
Unique Designs: The unique designs of Globe skateboards make them one of the most innovative and unique skateboard companies in the world today. They were professional skateboarders who began their business because they were not satisfied with the quality of boards available. With Globe, that changed. You can now count on reliable, unique designed boards.
Lovenskate have produced a number of full-length videos throughout the 16 years of their existence, including the 2015 release Lovenskate – Smorgas’board although more recently they have followed the direction of skate media in general and concentrated on releasing shorter, rider-specific clips such as Jordan Thackeray’s Welcome clip and more recently the Batch Capture series.
However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
Quality wheels won’t mean much if you don’t have nice bearings which allow the wheels to spin freely on the axle of the skateboard truck. A quality set of bearings will spin well right away and actually get even better once broken in a bit. If quality bearings get dirty, they can typically be taken apart and cleaned relatively easily. A good set of bearings typically runs between $10 - $16.

Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
“Skate well and look nice”! Our skateboard brands a-z list comprises of names diligently serving for years and competently showing expert results. Considering the price of skateboards as last benchers, we let “your efficiency” to rank the best in the race. Adding funk with fashion, our top skateboard brands list serves a mere embellishment to rock your performance. Available in vibrant hues and funky designs, we deal with skateboard brands performing the best in the industry. You can also choose the best skateboard according to your choice, in which we have explained all the top selling skateboard reviews for you.
This is the way most serious skateboarders buy new skateboards.  In some cases they choose different brands for the wheels, bearings, trucks, deck, and hardware and customize it to their own unique style and preferences. The benefit to buying part like this you can replace only certain parts that are worn down and you have more control over each aspect of your skateboard.  I recommend this approach to intermediate and advanced skateboarders who want to experiment with different brands and styles.   However, if you are looking to try skateboarding for the first time or buy it as a gift for someone else I would recommend buying an already assembled complete skateboard.
It is a mini-cruiser, which is known for its strength as well as its ability to offer real value for the money you spent. This skateboard can also be expected to deliver an impressive performance – thanks to the Abec 7 skatro bearings used in it. There are also 59-mm urethane wheels and the 3-inch GOLD aluminum trucks that can help smoothen each ride.

Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
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