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However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
In terms of their skateboard output, Palace have released numerous videos online since their inception, including Gangbanging at Ground Zero (2011), Niggaz with Altitude (2013), a Danny Brady welcome clip ‘Definitely Brady‘ in 2014 and most recently, Very Nice in 2016 featuring newer team riders Shawn Powers and early viral internet star Jamal Smith. Palace are currently working on a full-length video.
Amongst the chaos of trends and contrived images GOOD Skateboards remains true to the roots. The preach and practice of the philosophy that it's not WHAT you do but HOW you do it. Spear headed by legendary pro Tosh Townend, GOOD Skateboards is that much needed breath of fresh air in an industry polluted by heartless money fiends and exploitative mind sets. Made in the USA and as Grass Roots as you could possibly get Tosh and good friend Tommy De Maria bring to you something straight from the core of skateboarding; actual skateboarding. No egos, no attitudes; GOOD Skateboards' roots run deep with an utmost respect for skateboarding's past and a rich understanding of skateboarding's history. Support GOOD and support skateboarding in the hands of skateboarders.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
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