We love Powell Peralta for a number of reasons as do all its customers but the foremost reason being its variety in terms of the skateboards that it manufactures. It has a collection of 30 different skateboard models, with a fusion of unique graphics and colors. They offer different skateboards that you can choose from, depending on your riding style, budget, body fitness and riding style.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
By the 1960s a small number of surfing manufacturers in Southern California such as Jack's, Kips', Hobie, Bing's and Makaha started building skateboards that resembled small surfboards, and assembled teams to promote their products. One of the earliest Skateboard exhibitions was sponsored by Makaha's founder, Larry Stevenson, in 1963 and held at the Pier Avenue Junior High School in Hermosa Beach, California. Some of these same teams of skateboarders were also featured on a television show called "Surf's Up" in 1964, hosted by Stan Richards, that helped promote skateboarding as something new and fun to do.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.