Skateboarding during the 1990s became dominated by street skateboarding. Most boards are about 7 1⁄4 to 8 inches (180 to 200 mm) wide and 30 to 32 inches (760 to 810 mm) long. The wheels are made of an extremely hard polyurethane, with hardness (durometer) approximately 99A. The wheel sizes are relatively small so that the boards are lighter, and the wheels' inertia is overcome quicker, thus making tricks more manageable. Board styles have changed dramatically since the 1970s but have remained mostly alike since the mid-1990s. The contemporary shape of the skateboard is derived from the freestyle boards of the 1980s with a largely symmetrical shape and relatively narrow width. This form had become standard by the mid '90s.[42]

Stacy Peralta and George Powell rekindled their business relationship in 2010 and have since been extremely successful once more, particularly through the re-release of many of their classic legacy skateboards, assisted by the return of the legendary graphic artist Vernon Courtlandt Johnson (aka VCJ) who was responsible for creating many of the brand’s most iconic board graphics.
There really isn’t a best brand….I prefer boards that are made in America by small companies or for small companies by mid sized companies. but that’s my general preference Watson and PS Stix also makes boards for a lot of companies (mostly outside the USA from what I understand) I have a couple of Welcome Jordon Sanchez decks (pressed by PS Stix) on my spare board shelf that I can wait to skate.
Welcome is doing everything the way that people would probably tell you not to when it comes to how they run their board company. With no real full-length project out since it became a company, and with no pros to name, but boasting a full roster of official riders, Welcome is as unorthodox of a skate company as it gets. They don’t even make a single board in the traditional popsicle shape most boards are made today.
What’s important to consider here is choosing the length based on your riding needs. You might be a street rider and love to do some tricks. You probably need a short board with a narrow profile. Whereas the longboard is only recommended if you are a professional skateboarded and love to cruise around the town and want to improve your balance and stability.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.

Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn.[88] This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".[89][90][91]
WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
The wheels of your skateboard can greatly affect your ride in numerous ways, such as the speed, your ability to take control of the skateboard’s movements, and what you feel while riding the board. The good news is that they come in various sizes, levels of durability, and colors, allowing you to pick one that suits your skateboard preference and style.
If you love the outdoors, traveling in style, and prefer to have as much control over your mode of transportation as possible, a skateboard is just what you need. Not just for high school kids or sports celebrities like Tony Hawk, the skateboard can be a useful and fun tool that can take you wherever you need to go, while also being a great outlet for the release of energy.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
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