The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.

Founder Richard Novak is also widely credited as creating the skateboard industry as we know it today by establishing skateboarding as a separate culture and business by wrestling the sport away from the control of the roller-skating industry in the early 1970’s and promoting it through sponsoring events, supporting the nascent skateboard magazine culture, pioneering technologies within skateboard, truck and wheel construction and establishing the edgy cultural identity of skateboarding from the very beginning.
Skateboard hardware is used to connect the skateboard trucks to the skateboard deck. Skateboard hardware refers to the bolts and locknuts used when building a board. The bolts can have an Allen or Phillips head. Skateboard hardware comes in many different lengths, and often includes one different colored bolt so that the rider can mark the nose of their board.

New in the top 16 ranking, but still an old stager in the business. In 2016 you gladly put Anti Hero decks under your feet, which is not surprising regarding the neat designs and the high quality of the boards. The brand stands for 100% skateboarding without high life and frills. It’s all about ripping it. Get your Anti Hero deck at skatedeluxe from 52.99 € | 45.00 GBP!
As the name implies, a complete skateboard contains all the parts listed above, but in an already assembled ready-to-ride skateboard.  The advantage to buying a complete is it completely eliminates the research and guesswork of buying each product individually and ensures that the skateboard is assembled correctly and safely.  This is the approach I used when buying a skateboard for my nephew and what I recommend for people buying a skateboard as a gift or as their very first skateboard for themselves.
5BoroAlien WorkshopAll I NeedAlmostAluminatiAlvaAmerican NomadAnti HeroArborATM ClickBaconBakerBarfootBirdhouseBlack LabelBlankBlindBlood WizardBoulevardCharacterCheap Blank DecksChocolateClicheCodeCometConsolidatedCreatureDarkstarDB LongboardsDeathwishDemon SeedDevilleDGKDogtownDoomsayers ClubDusters CaliforniaEarthwingElementEnjoiEverseshExpedition OneF.S.C.Fancy LadFinesseFlipFoundationGirlGlobeGoodGravityGrizzlyHabitatHeavy MetalHeroinHolesomHosoiIllegal CivilizationJartKebbekKrookedLakeLandyachtzLife ExtensionLovesickLurkvilleLushMadridMalibu SurfSkatesMaxallureMeowMini LogoMoonshineMoonshine MFGMysteryOmenPizzaPlan BPocket PistolPoliticPowell PeraltaPreservationPrime HeritagePrimitivePrism SkateRayneRealRelianceRoad RiderSanta CruzSayshunSchmitt StixScumCo & SonsSector 9SeismicSend HelpShake JuntShipyard SkatesShortysShutSirenSk8mafiaSkate MentalSlaveSovrnStereoStreet PlantSuicidal SkatesThe Friend ShipThe Killing FloorTiredToy MachineVagrantVisionWar EffortWorld IndustriesWounded KneeZeroZoo York
If you didn’t already know, the “nose” of a skateboard is typically the front and the “tail” is the back.  When you fall or slip and your board slams into curbs, fences, or other hard objects, it’s common for the wooden ends to chip or become damaged upon impact.  Over time these chips can make it harder to preform tricks and even just cruise around.  These chips can be prevented by buying a carbon fiber or non-wood deck, or by there are some metal edges available that can be installed on the nose and tail.
Skate graphics have often incorporated blood, guts, and gore into board and T-shirt designs, but few brands render gnarliness quite as well as Heroin Skateboards. It's no surprise that a brand founded by artist Mark “Fos” Foster would have such tight art direction. Fos has a loose, low-fi handstyle that can be see in much of the brand's designs, and the delinquent band of team riders and their antics are a perfect embodimentof whatever “image” Fos is after.
Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies[53] to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be."[54][55][56][57][58] According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.[59]
The ENJOI line of skateboards is made to professional standards, which means that not only are you getting a durable ride, but you’ll also get a skateboard made to handle a lot of situations. You can ride this board on the street, at the skate park, on trails, and more. These decks are made with a very consistent method that is ideal for trick riding, especially.
It was a slow start for 3D, who had Alex Olson bail on them when they first started out before they could even get their first run of boards inside of shops, leaving the company at just two riders: Brian Anderson and Austyn Gillette. Now, due at least partially in part to Brian Anderson’s solidified status as a skateboarding legend, 3D has taken off and become an established brand that’s not taking itself too seriously, but still putting on for skateboarding. 3Ds first video offering, featuring amateur rider Tom Karangolov in a dreamy pink colorcast world, has even showed that they’re looking to shake things up in the stale footage side of skateboarding.

However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
Real’s video output continued with Kicked out of Everywhere (1999), Real to Reel (2001) and Seeing Double (2002). Following these full-length releases Real adopted a different approach to video making with a number of shorter tour-based and remix video releases which chimed with the shorter attention spans of the Internet generation – these include titles such as Real ‘Remix Project V1.1 (2007) and Real ‘From the Vaults V.1 (2007).
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
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