Similar to sandpaper, grip tape, or “grip” as it’s commonly referred to, is applied to the top of your deck for traction. Grip gives you the friction you need to perform tricks such as ollies and kickflips. Not all grip tape is the same however. Each brand's products perform differently, so you may want to experiment with different brands to get a feel for what you prefer.
The first skateboards started with wooden boxes, or boards, with roller skate wheels attached to the bottom. Crate scooters preceded skateboards, having a wooden crate attached to the nose (front of the board), which formed rudimentary handlebars.[6][7][8] The boxes turned into planks, similar to the skateboard decks of today.[9] An American WAC, Betty Magnuson, reported seeing French children in the Montmartre section of Paris riding on boards with roller skate wheels attached to them in late 1944.[10]
You guys must have noticed that we have an absolute adoration for boards that not only ride smooth but are also easy on the eyes. Plan B covers the graphics of skateboards quite well, with its own unique style and color schemes. Some of the examples of their visual masterpieces are, the Riot Cole (with the Plan B logo embedded in different art schemes) and the Anatomy Cole 8 (with individualistic graphics).
The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.
Skateboarding is the best and worst thing that’ll you’ll ever have the pleasure of tearing your hair out over. In a typical day of skating, you’ll get hurt, you’ll get incredibly frustrated, and eventually land a trick that’ll make it all worth it - if you’re lucky. Choosing a skateboard is fairly simple if you know what shape and width you like. If you’ve been skating awhile, you’re probably fairly familiar with what board brands you like skating. If not, there are a number of resources to help you choose the best skateboard for your skating style. Continuing to read this little spiel is going to take the least amount of effort on your part.

Where do you live? I forget that this is a global community. If you're US/CA I would recommend going to a local shop and testing some out and see what you like the most cause a Girl will be different from an Almost from an Expedition in very little ways that might turn you off the board shape more than their graphics/team. I would get between a 8" and 8.25" deck though.
Positiv decks are usually maple, but some are hard birch. They are made using the same laminating process and glue that Powell Peralta boards use. These decks have Positiv’s super slide treatment (SST), which is essentially a plastic lining that makes the board slide more easily. The stuff works, and wax becomes less necessary for slides with these boards.
Skateboards have been gaining an increasing popularity since the end of the 1990s. Since then, it has been a common hobby and form of entertainment for many. However, due to the popularity of skateboards now, it can be hard to find a reliable and quality product. There are plenty of skateboards out there that will break easily when placed on harder gravel. That’s why we made this article, the list and the information sections, to help you choose the best product for you.
POSITIV has begun to gain some serious momentum in the past years.  They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights.  The great thing about this board is that it includes MiniLogo bearings and other pro brand parts.  The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market.  The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
That Captain America-esque deck, though, is where the real magic happens. It uses Plan B’s Blk Ice tech, which means it’s lighter than your average board, stronger than standard 7-ply maple, and it’s built to slide and pop like no other without any need to add wax. This also makes it more consistent; no extra slippery or sticky spots, just a smooth ride.
Their hard and soft goods feature 90’s imagery like Kurt Cobain with Courtney Love and Corey and Topanga from Boy Meets World, and it comes together to become pure fun for the hell of it. With brand mastermind Grant Yansura holding a spot as an official videographer for Nike SB, you know he must be doing something right with all his work. His Cosmic Vomit series is just another insight into the breadth of his great work.
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
Covering multiple countries all over the world, Skatro is widely received as one of the top mini-cruiser suppliers that are in existence. Starting from a very small office and humble beginnings, Skatro brand was determined to provide excellent care and respect to their clients while maintaining a quality product that is both mechanically sound as well as financially viable.
With distinctive graphics, often touching upon controversial issues such as racism with American society such as the infamous Jim Thiebaud ‘Lynch the KKK’ graphic designed by Natas Kaupas and Kevin Ancell, and classic Jeff Klindt graphics such as the James Kelch ‘James’ board, which was recently re-released, Real’s aesthetic has always been instantly recognisable.
The Skatro Mini Cruiser Skateboard includes Abec 7 Skatro Bearings, 59MM Urethane Skatro wheels, and 3-inch lightweight aluminum trucks.  The Skatro Flexy Technology ensures optimal flex on every board. Skatro outperforms most of the leading brands and it has an amazing value.  You can take this board on the subway, plane, train, and even on the bus.  It includes a color matching T-tool.  It has the best rating of 4.8 on Amazon.

The Golden Dragon 2 can also reach very high speeds thanks to the smooth ride skateboard wheels that have been incorporated into the design. Many people report this skateboard to hold up very well, even after several seasons and years of use. This makes them perfect skateboards for adults and kids that are looking to use the board very regularly for practice purposes.
Using 12 years of experience in manufacturing skateboards, Penny Skateboards was created to offer the skateboarding community high performance and high quality plastic skateboards. The brand focuses on creating each Penny skateboard with attention to detail and with the best raw materials. Not only are they meant to look good, but are meant to work just as good if not better.
The main feature of this longboard is its attractiveness. The color of the board is very vivid and pleasing. Also, the smoothness of the longboard is so much striking. Another unique thing that you will find with this longboard is its wheel bite is zero percent. If you want to attract the attention of the people with your longboard while spending reasonable money, this longboard is the best choice for you. Amazingly, even after one or two years, you will not find any crack on the board.

For the latest in skateboard clothing, fashion clothing and accessories, you have come to the right place here at SkateHut. We are the number one online skate shop and we are product leaders in all things skate – and that includes one of the most extensive collections of skate clothing around! Shop online today for a full range of skate clothes; browse our website for everything from hoodies and outerwear to t-shirts and tank tops, shirts and jeans to hats, belts and accessories. We offer stylish skateboard clothing for babies and toddlers, kids and adults so you can find skate clothing for the entire family. Browse online for the best skate brands and clothing brands around including Vans, MPG, Puma, Neff, Oakley, DC, WeSC, Aplinestars, Santa Cruz, Under Armour, Nike and many, many more. To view the full range, shop now and filter by product at your own convenience and leisure or call our team if you are looking for a specific product or you need help in choosing the right skate clothing for you. With hundreds of styles to choose from, we are confident that you will find the most stylish skateboard clothing to meet your sporting requirements.
Now let us have a look at the features of the Powell Golden Dragon Flying Dragon which make it such an amazing buy. Firstly, it is affordable and works great for both, skateboard beginners and intermediate riders. We love its high rebound wheels; the hand-cast polyurethane wheels roll perfectly and have a good grip too. We also love how the aesthetically pleasing graphics bottom is paired with a top that measures 7.625 inches in width and 31.625 inches in length. The board has easy control and glides smoothly. And guess what? You get all of this at an amazing price.
Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.

It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.


Let's be clear: Mike Carroll and Rick Howard are legends and modern skating wouldn't be shit without them. There. When the two good pals left Plan B to start their own brand in 1993, skateboard history was made. Girl and Chocolate are separate brands, but they act like two sides of the same family, and after 20 years making decks and apparel for skateboarders, the clan is stronger than ever.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
^ Jump up to: a b Costello, Becca (November 10, 2005). "Skateboarding is not a sport: Skateboarding the Sacramento streets takes skill, balance and nerve. Just don't call it a sport". Sacramento News & Review. Retrieved December 10, 2012. Despite stickers, posters and T-shirts stating the contrary, it turns out that skateboarding is, in fact, a crime. “In the downtown district, you can skateboard as transportation,” Rafter explained. “Anything other than all four wheels on the ground and getting to where you’re going, they have a problem with.”
Jump up ^ Williamson, Elizabeth (October 11, 2013). "Skateboarders See a (Kick) Flip Side to the Government Closing: With Washington Plazas Empty and Patrols Down, a Banned Sport Is Suddenly On" (video). The Wall Street Journal, U.S. Edition. Retrieved March 30, 2017. One positive thing about the gov't shutdown – spots at gov't buildings are now skateable – Darren Harper, Pro Skateboarder, via Facebook.
It has been our great pleasure to work with Cara-Beth Burnside and Mimi Knoop to introduce many girls to skating, encourage those who were devoted to it, and help craft careers for hoopla's amazing and wonderful team. We are proud of what we did together to further women's skating. The hoopla team was filled with amazing skaters, each a star and inspiration.
I'm not talking about mall chain stores, like Zumiez; I mean a locally owned and operated skateboard shop. Look around at what they sell, and talk to the staff about the different brands. Of course, they may be biased toward the brands they carry, but chances are you'll learn something that will help you make a decision. There are some big-name board brands that you'll find in most shops, but there should also be some smaller brands you may not have heard or seen around town. There might even be a a local skater or manufacturer that you could support. 
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^ Jump up to: a b c d e f "Skateboarding" (PDF). Pennsylvania Avenue National Historic Site Management Plan: Visitor Information, Education and Enjoyment. Washington, D.C.: National Mall and Memorial Parks: National Park Service: United States Department of the Interior. April 2014. pp. 24–25. Archived from the original (PDF) on March 4, 2017. Retrieved March 29, 2017. Skateboarding damages stonework, walls, steps, and sculpture in some areas and presents a persistent law enforcement and management challenge. Damaged areas include stone facing on memorials, benches, and other surfaces. Moreover, popular websites advertise the attractiveness of these areas for skateboarding, which indicates the large scope of this challenge. .... Actions: .... In park areas replace and maintain “No Skateboarding” signs that have been vandalized.
If you’re a beginner and you want a board that gives you a little of everything to discover, you cannot go wrong with this ENJOI board. You get everything you need, all ready to go out of the box, and made with professional-grade components. The ENJOI also earns points for having that classic cool artwork on the deck that makes it fun to show off at the park.
Choosing a skateboard deck is a great place to start when building a complete skateboard. Unless you have experience riding a shaped board - something a little more retro or unusual, we recommend you start with a popsicle shape. CCS carries over 60 different skateboard deck brands that sell this popular popsicle shape. If you have questions on what size you should ride or have any other questions about building a complete, we recommend you check out our Skateboard Buyer’s Guide. Here, you’ll find helpful how-to’s for choosing a skateboard decks, skateboard trucks, skateboard wheels, skateboard bearings, and skateboard components. This guide explains every part of a skateboard and helps you choose which sizes and styles to best suit your needs.
Powell Peralta has gained increasing popularity in the 1980s, when skateboarding became an increasingly more sought-after action sports. Since then, they have been developing skateboards tailored to customers, taking reviews and critiques into consideration every time they were building a new model. The Powell Golden Dragon is a direct result of such careful consideration and tailored-modeling.
Real’s video output continued with Kicked out of Everywhere (1999), Real to Reel (2001) and Seeing Double (2002). Following these full-length releases Real adopted a different approach to video making with a number of shorter tour-based and remix video releases which chimed with the shorter attention spans of the Internet generation – these include titles such as Real ‘Remix Project V1.1 (2007) and Real ‘From the Vaults V.1 (2007).
First off, it’s important to decide what you will be using your skateboard for and what you will be doing with it. That’s why it’s important to ask a few key questions: Are you going to be using it every day? Is it for a new hobby? Is it for competition practice? What surface will you be skating on? Will you be partaking in park skating, or street skating?
Want the same great performance and high-quality construction as a name brand deck but don’t have a large budget?  Blank decks are your answer. Depending on the brand, blank decks can be similar or better than pro decks and are available in just as many or more shape options.  These decks are perfect for people who love skating and don’t really care about supporting a profession or the graphic on their deck.  Blanks are also great for aggressive skaters who go through decks quickly as many blank skateboard decks are sold in bulk packs of 3, 5, or even 10 decks per pack.

There are actually several types of skateboards but the most common ones are the longboard, cruiser, and carve skateboards. A longboard is usually at least 33 inches. It is a great mode of transportation and works well for cruising around. The cruiser also works well as a mode of transportation but many consider it more beneficial as it has a shorter skateboard, which promotes ease in transporting around.
FTC has grown from being the staple skate shop of the Bay Area to being a respected brand pushing skateboarding across the globe. Their SF flagship sits in the famous Haight Ashburry district, always attracting visitors and giving them a look into what skateboarding is really like in this day and age. FTC will have you covered in their own gear, and will also always be pushing the next big thing in their shops, and they never make a bad call.
SkateXS has been widely known to be the best brand for kids that are looking to advance their skateboarding skills. These skateboards have been designed with children in mind. That’s why there are many customizable features that you can pick when purchasing this product. If you are an avid skateboarder and want to introduce your kids to skateboarding, or just a parent that has been hearing about skateboards for weeks now, you can safely pick this product by SkateXs to help your kids safely advance in their skateboarding skills.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
If you didn’t already know, the “nose” of a skateboard is typically the front and the “tail” is the back.  When you fall or slip and your board slams into curbs, fences, or other hard objects, it’s common for the wooden ends to chip or become damaged upon impact.  Over time these chips can make it harder to preform tricks and even just cruise around.  These chips can be prevented by buying a carbon fiber or non-wood deck, or by there are some metal edges available that can be installed on the nose and tail.
It is a mini-cruiser, which is known for its strength as well as its ability to offer real value for the money you spent. This skateboard can also be expected to deliver an impressive performance – thanks to the Abec 7 skatro bearings used in it. There are also 59-mm urethane wheels and the 3-inch GOLD aluminum trucks that can help smoothen each ride.

If you’re a beginner and you want a board that gives you a little of everything to discover, you cannot go wrong with this ENJOI board. You get everything you need, all ready to go out of the box, and made with professional-grade components. The ENJOI also earns points for having that classic cool artwork on the deck that makes it fun to show off at the park.
Many cities also began implementing recreation plans and statutes during this time period, as part of their vision for local parks and communities to make public lands more available, in particular, for skateboarding, inviting skateboarders to come in off of the city streets and into organized skateboarding activity areas. By 2006 there were over 2,400 skateparks worldwide and the design of skateparks themselves had made a transition, as skaters turned designers.[43][60][61][62][63] Many new places to skateboard designed specifically for street skaters, such as the "Safe Spot Skate Spot" program, first initiated by professional skateboarder Rob Dyrdek throughout many cities, allowed for the creation of smaller alternative safe skate plazas to be built at a lower cost.[64] One of the largest locations ever built to skateboard in the world, SMP Skatepark in China, at 12,000 square meters in size, was built complete with a 5,000-seat stadium.[65]
The first thing to consider is what kind of skateboarding you want to do. Do you want to skate your local skate park and learn tricks? Do you want something for commuting across town or campus? Or, would you enjoy charging down hills at high speeds? Take a look at the options below and note which features work well for the type of skating you want to do.
With Board Blazers LED Cheap Skateboards, you can quickly customize your ride.  There’s no need for any bulky battery pack or wires.  You just need to place the lights under the trucks to do the tricks.  Now, you can cruise safely with style.  It is self-adhesive and every light comes with small, long-lasting, and easily replaceable lithium batteries.  The on/off activation is controlled manually. It includes a set of 4 lights with the matching color.  It is best for all types skateboards, longboards, and scooters. It is the perfect gift for anyone.  It is the most trusted product with a rating of 4.5 on Amazon.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.

Just like our previous skateboard, also produced by Punisher, the Elphantasm looks just as attractive as its sister model, the Butterfly Jive. Both have very outgoing designs that can fit the style of skating for many riders nowadays. The highly artistic image of this skateboard is, as Punisher states, one of its main attractive features. Combining the high-quality design with the quality craftsmanship of the Candian Maple deck has been one of Punisher’s better choices. It makes this board one of the most durable skateboards out there.
SkateXS is a very popular brand among parents that have kids that are enthusiastic about skating. They have a variety of skateboards, plenty of color choices and even add a name tag of your child on the grip tape. This helps the child feel like they have full control over the board and its development. This, in turn, will make them treasure it more.
Many cities also began implementing recreation plans and statutes during this time period, as part of their vision for local parks and communities to make public lands more available, in particular, for skateboarding, inviting skateboarders to come in off of the city streets and into organized skateboarding activity areas. By 2006 there were over 2,400 skateparks worldwide and the design of skateparks themselves had made a transition, as skaters turned designers.[43][60][61][62][63] Many new places to skateboard designed specifically for street skaters, such as the "Safe Spot Skate Spot" program, first initiated by professional skateboarder Rob Dyrdek throughout many cities, allowed for the creation of smaller alternative safe skate plazas to be built at a lower cost.[64] One of the largest locations ever built to skateboard in the world, SMP Skatepark in China, at 12,000 square meters in size, was built complete with a 5,000-seat stadium.[65]
There’s a bit of self-induced CONFUSION with Kryptonics inc. When they first came out, they made, literally, a Revolutionary Wheel, one that BOUNCED. That resilience made them VERY Fast on rougher surfaces, and perhaps even stickier (for a given hardness) than other wheels. You can buy that type of wheel (as a ‘Re-Issue’ “C-Series” in 55,60,65,70+75 mm sizes) now, and it’s STILL HIGH QUALITY, FAST, + STICKY! Even by today’s ‘longboard Race’ criteria, these are wheels to be reckoned with.
The Atom has also improved its position from 4th to 3rd in 2018. You can trust these Longboards. They are continuously improving their product quality and increasing communication with general and potential customers. Correspondingly, they provide an opportunity for customers to select from a wide range of style, color, design and price to the customers. If the improving rate becomes constant, it will quickly switch to the upper position immediately.
Camber & Rocker: The camber skateboards are the ones with a raised middle while rockers have dropped middle. The angle you get with camber and rocker is pretty mellow. However, the difference in shape dramatically affects the flex of your deck. Since most of the decks come with a neutral deck camber, you can still find some cruisers and longboards who feature a camber—style deck. Needless-to-say, decks having positive camber have more flex because of the higher center of gravity. In case of rocker decks, the center of gravity is low and have a sloped shape which the riders love.

5BoroAlien WorkshopAll I NeedAlmostAluminatiAlvaAmerican NomadAnti HeroArborATM ClickBaconBakerBarfootBirdhouseBlack LabelBlankBlindBlood WizardBoulevardCharacterCheap Blank DecksChocolateClicheCodeCometConsolidatedCreatureDarkstarDB LongboardsDeathwishDemon SeedDevilleDGKDogtownDoomsayers ClubDusters CaliforniaEarthwingElementEnjoiEverseshExpedition OneF.S.C.Fancy LadFinesseFlipFoundationGirlGlobeGoodGravityGrizzlyHabitatHeavy MetalHeroinHolesomHosoiIllegal CivilizationJartKebbekKrookedLakeLandyachtzLife ExtensionLovesickLurkvilleLushMadridMalibu SurfSkatesMaxallureMeowMini LogoMoonshineMoonshine MFGMysteryOmenPizzaPlan BPocket PistolPoliticPowell PeraltaPreservationPrime HeritagePrimitivePrism SkateRayneRealRelianceRoad RiderSanta CruzSayshunSchmitt StixScumCo & SonsSector 9SeismicSend HelpShake JuntShipyard SkatesShortysShutSirenSk8mafiaSkate MentalSlaveSovrnStereoStreet PlantSuicidal SkatesThe Friend ShipThe Killing FloorTiredToy MachineVagrantVisionWar EffortWorld IndustriesWounded KneeZeroZoo York
Prior to the mid-seventies many early skateboards were originally based upon the concept of “Sidewalk Surfing” and were tied to the surf culture, skateboards were surfboard like in appearance with little to no graphics located under the bottom of the skateboard-deck. Some of the early manufactured skateboards such as "Roller Derby", the "Duraflex Surfer" and the "Banana board" are characteristic. Some skateboards during that time were manufactured with company logo's or stickers across the top of the deck of the skateboard, as griptape was not initially used for construction. But as skateboarding progressed & evolved, and as artist began to design and add influence to the artwork of skateboards, designs and themes began to change.[92]

You seem to love Toy Machine deep in your heart! Ed Tempelton’s brand did well this year and landed four places above last year’s ranking. In addition to many other exhilarating designs, the Turtles deck series was the most acclaimed one. The quality is proven by team riders such as Leo Romero, Collin Provost, Daniel Lutheran and Co. You can get your Toy Machine deck from 59.99 € | 50.00 GBP!
Moving on to our favorite pick from the Plan B series, Plan B Skateboard Complete Felipe Victory 7.6″ Tensor Assembled, suitable for all kinds of riders, but is an ideal skateboard for intermediate skateboard riders. The deck is made from 100% North American maple and measures 7,6 inches. Its wheels are 52mm TGM wheels which means it is excellent for both street and park skating. We also love its lightweight trucks and heavy-duty aluminium with grade 8 steel kingpins and axles plus the bushings (USA made) and pivot cups. The bearings are rated 5 on the ABEC scale.

Habitat proved itself as an established power in skateboarding when it survived the downfall of the parent company that owned and killed Alien Workshop, being able to persevere and even name new pros through the whole restructuring. They moved their products under Tum Yeto Collective, the parent company/distribution house of other powerhouse skateboard brands like Toy Machine, and now it’s as if they were never in any danger. If you have any doubts about why Habitat is on this list, just watch Mark Suciu’s part in Search The Horizon and never question it again.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
The skateboard industry is as colorful and competitive as the sport itself.  It’s no surprise that the top skateboard brands all take on that daring, free expression and edgy creativity that is quintessential to the skateboarding community.  But it’s not all fun and games — it takes a lot more than producing wooden decks with dope graphics to make it to the top.  It takes hands-on dedication and genuine passion for the sport.
Their fan base loves them for pushing goofy but fun looking skating that in reality is heavier and rawer than most will realize, and their board graphics and t-shirts feature art from their riders in striking colorways. Their product immediately stands out among the bunch at any shop it’s stocked. These guys are doing things exactly their way, and it’s sticking.
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
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