One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.


The wheelbase of a skateboard deck is the distance between the centers of the inner most truck mounting holes. This distance ranges between 13.5 to 16 inches and is generally proportional to the deck length on standard popsicle decks. Some specially shaped boards and cruiser decks have differing length/wheelbase ratios. Wheelbase can impact stability and turning radius, but the effect is often subtle and not a major concern for a beginner.

Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US.  These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck.  Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using.  The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold.  For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete.  If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck.  This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard.  As the skater progresses they can then switch out these generic parts for higher-end options as necessary.

There were several artistic skateboarding pioneers that had an influence on the culture of skateboarding during the 1980s, that transformed skateboard-deck art like Jim Phillips, whose edgy comic-book style "Screaming Hand", not only became the main logo for Santa Cruz Skateboards, but eventually transcended into tattoos of the same image for thousands of people and vinyl collectible figurines over the years.[93][94][95] Artist Vernon Courtlandt Johnson is said to have used his artwork of skeletons and skulls, for Powell Peralta, during the same time that the music genres of punk rock and new wave music were beginning to mesh with the culture of skateboarding.[8][96][97] Some other notable skateboard artists that made contribrutions to the culture of skateboarding also include Andy Jenkins, Todd Bratrud, Neil Blender, Marc McKee, Tod Swank, Mark Gonzales, Lance Mountain, Natas Kaupas and Jim Evans.[98][99]

It was a slow start for 3D, who had Alex Olson bail on them when they first started out before they could even get their first run of boards inside of shops, leaving the company at just two riders: Brian Anderson and Austyn Gillette. Now, due at least partially in part to Brian Anderson’s solidified status as a skateboarding legend, 3D has taken off and become an established brand that’s not taking itself too seriously, but still putting on for skateboarding. 3Ds first video offering, featuring amateur rider Tom Karangolov in a dreamy pink colorcast world, has even showed that they’re looking to shake things up in the stale footage side of skateboarding.


Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.
If you are looking to buy a reliable skateboard that will keep you busy for years to come, the Whitey Panda is the ideal choice. It’s a very good entry-level skateboard that can be put through a lot of wear and tear. The solid, metal skateboard trucks ensure that you will be kept sturdy and safe both on and off the ground. This helps the rider feels more confident when doing tricks, no matter where they are.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
Go for the low truck profile if you want to obtain additional stability when you do flip tricks. It also works well for small wheels. The mid-sized trucks are good for all-around use, especially in streets and parks. You can also choose the high-sized trucks that are good for carving and cruising, which is the reason why they are perfect for huge wheels.
While the skateboard has a lot of moving parts, one's safety, comfort, and ease to learn new skills and perform tricks are all of equal importance. For this reason, choosing the right type of deck and wheels should be two of the first considerations, as the board's shape, material construction, and wheel makeup will all have a significant impact on your ability to control the equipment and maintain good aerodynamics. Additionally, the width of the deck is important, so one must take their height, shoe size, and style of riding into account in order to ensure the deck offers as much support as possible, regardless of application.

Skateboards have been gaining an increasing popularity since the end of the 1990s. Since then, it has been a common hobby and form of entertainment for many. However, due to the popularity of skateboards now, it can be hard to find a reliable and quality product. There are plenty of skateboards out there that will break easily when placed on harder gravel. That’s why we made this article, the list and the information sections, to help you choose the best product for you.
While the skate shoes design afforded better connection and traction with the deck, skaterboarders themselves could often be identified when wearing the shoes, with Tony Hawk once saying, "If you were wearing Vans shoes in 86, you were a skateboarder"[27] Because of its connection with skateboarding, Vans financed the legendary skateboarding documentary Dogtown and Z-Boys and was the first sneaker company to endorse a professional skateboarder Stacy Peralta. Vans has a long history of being a major sponsor of many of skateboarding's competitions and events throughout skateboarding's history as well, including the Vans Warped Tour and the Vans Triple Crown Series.[8][81][82][83][84][85]
If you are looking to buy a reliable skateboard that will keep you busy for years to come, the Whitey Panda is the ideal choice. It’s a very good entry-level skateboard that can be put through a lot of wear and tear. The solid, metal skateboard trucks ensure that you will be kept sturdy and safe both on and off the ground. This helps the rider feels more confident when doing tricks, no matter where they are.
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It's too cold and dark to skate in Sweden for about six months out of the year. That must be when brand mastermind/artist Pontus Alv schemes on the global takeover he's been orchestrating for Polar. Not only are the brand's hats, tees, and hoodies some of the most coveted gear in the skate universe, the Polar team travels the globe hosting events, filming video clips, and getting people hyped on vigilante-style street skating. Look for Polar to come to your hood and build awesome, illegal concrete skate obstacles under a bridge, then bounce like gnarly, European skate tooth fairies. Good luck finding a tee or hat at this point—hype has made to goods rare, but let's hope as the excitement grows Mr. Alv will expand his distro.
There were several artistic skateboarding pioneers that had an influence on the culture of skateboarding during the 1980s, that transformed skateboard-deck art like Jim Phillips, whose edgy comic-book style "Screaming Hand", not only became the main logo for Santa Cruz Skateboards, but eventually transcended into tattoos of the same image for thousands of people and vinyl collectible figurines over the years.[93][94][95] Artist Vernon Courtlandt Johnson is said to have used his artwork of skeletons and skulls, for Powell Peralta, during the same time that the music genres of punk rock and new wave music were beginning to mesh with the culture of skateboarding.[8][96][97] Some other notable skateboard artists that made contribrutions to the culture of skateboarding also include Andy Jenkins, Todd Bratrud, Neil Blender, Marc McKee, Tod Swank, Mark Gonzales, Lance Mountain, Natas Kaupas and Jim Evans.[98][99]
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
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